Author:
Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 962

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Author: Lorna M. Daniells
Publisher: Univ of California Press
ISBN: 9780520081802
Category : Business & Economics
Languages : en
Pages : 754

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Book Description
This is the reference work that librarians and business people have been waiting for--Lorna Daniells's updated guide to selected business books and reference sources. Completely revised, with the best, most recent information available, this edition contains several new sections covering such topics as competitive intelligence, economic and financial measures, and health care marketing. Handbooks, bibliographies, indexes and abstracts, online databases, dictionaries, directories, statistical sources, and periodicals are also included. Speedy access to up-to-date information is essential in the competitive, computerized business world. This classic guide will be indispensable to anyone doing business research today.

Author: Sam Riley
Publisher: Bloomsbury Publishing USA
ISBN: 0313387974
Category : Language Arts & Disciplines
Languages : en
Pages : 433

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Book Description
In Regional Interest Magazines of the United States, Sam G. Riley and Gary W. Selnow focus on those magazines that direct their attention to a particular city or region and reach a fairly general readership intersted in entertainment and information. This work is a follow-up to their earlier Index to City and Regional Magazines of the United States. Titles are arranged alphabetically to facilitate access; each entry includes a historical essay on the magazine's founding, development, editorial policies, and content. Entries also include two sections that provide data on information sources and publication history, arranged in tabular form for ready reference. In choosing the magazines to be profiled, Riley and Selnow attempted to represent not only the biggest and most successful of this genre, but also some smaller and newer titles, plus significant earlier magazines that are no longer in print. Special care was also taken to achieve an even geographical spread. To attain greater accuracy, regional writers were enlisted to do the entries on their own region. These writers provide valuable information on how the various magazines began, how conditions have caused them to change, their problems, their editors and publishers, and their content as well as colorful and little known facts of their operation. Magazines were arranged alphabetically, and two informative appendices list the profiled titles by founding date and geographic location. This volume will be a valuable resource for students of magazine publishing history.

Author:
Publisher:
ISBN:
Category : Industrial statistics
Languages : en
Pages : 664

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Book Description
Presents industry reviews including a section of "trends and forecasts," complete with tables and graphs for industry analysis.

Author: Catherine Ziegler
Publisher: Duke University Press
ISBN: 9780822340263
Category : Business & Economics
Languages : en
Pages : 326

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Book Description
DIVCultural history of the flower trade in New York City and the transformation of the cut-flower industry into a global commodity system./div

Author: Kathleen L. Endres
Publisher: Bloomsbury Publishing USA
ISBN: 031302930X
Category : Language Arts & Disciplines
Languages : en
Pages : 528

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Book Description
Consumer magazines aimed at women are as diverse as the market they serve. Some are targeted to particular age groups, while others are marketed to different socioeconomic groups. These magazines are a reflection of the needs and interests of women and the place of women in American society. Changes in these magazines mirror the changing interests of women, the increased purchasing power of women, and the willingness of advertisers and publishers to reach a female audience. This reference book is a guide to women's consumer magazines published in the United States. Included are profiles of 75 magazines read chiefly by women. Each profile discusses the publication history and social context of the magazine and includes bibliographical references and a summary of publication statistics. Some of the magazines included started in the 19th century and are no longer published. Others have been available for more than a century, while some originated in the last decade. An introductory chapter discusses the history of U.S. consumer women's magazines, and a chronology charts their growth from 1784 to the present.

Author:
Publisher: DIANE Publishing
ISBN: 9780788104329
Category : Business & Economics
Languages : en
Pages : 664

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Book Description
Highlights U.S. industrial activities and features: economic assumptions; recent financial performance of U.S. manufacturing corporations; the U.S. export boom and economic growth; highlights of the 1993 U.S. outlook; the top 50 trade events in 1993; Dept. of Commerce competitive assessments; industry reviews; trade finance; educational training; and forecasts. Also lists industry analysts by name with a phone number.

Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 466

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Author: Standard Rate & Data Service
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 472

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Author:
Publisher:
ISBN:
Category : Advertising, Newspaper
Languages : en
Pages : 860

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Book Description