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Author: ANONIMO
Publisher: Euromonitor International
ISBN: 9781842644751
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
Helps understand modern market trends in Eastern Europe. This book provides hard to find volume and value market size data for 330 consumer products (2002-2007) along with an overview of key socio-economic parameters.
Author: ANONIMO
Publisher: Euromonitor International
ISBN: 9781842644751
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
Helps understand modern market trends in Eastern Europe. This book provides hard to find volume and value market size data for 330 consumer products (2002-2007) along with an overview of key socio-economic parameters.
Author: Euromonitor PLC.
Publisher:
ISBN: 9780863387432
Category : Consumer behavior
Languages : en
Pages : 471
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Book Description
Author: Magdalena Eriksroed-Burger
Publisher: Springer Nature
ISBN: 303120204X
Category : History
Languages : en
Pages : 312
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Book Description
This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.
Author: Cameron Hudson
Publisher:
ISBN:
Category :
Languages : en
Pages : 23
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Book Description
Author:
Publisher:
ISBN: 9780863385704
Category : Europe, Eastern
Languages : en
Pages : 581
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Book Description
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1317948866
Category : Business & Economics
Languages : en
Pages : 130
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Book Description
Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.
Author: Euromonitor
Publisher:
ISBN: 9780868835709
Category : Commerce
Languages : en
Pages :
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Book Description
Author:
Publisher:
ISBN:
Category : Consumption (Economics)
Languages : en
Pages : 654
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Book Description
Author: BIA
Publisher:
ISBN: 9781418732882
Category :
Languages : en
Pages : 400
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Book Description
Author: Milan Tuček
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 204
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Book Description
