Consumer Behaviour Towards Shopping Malls PDF Download
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Author: S. A. Scarlet
Publisher:
ISBN: 9789390384778
Category : Consumer behavior
Languages : en
Pages : 153
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Book Description
Author: S. A. Scarlet
Publisher:
ISBN: 9789390384778
Category : Consumer behavior
Languages : en
Pages : 153
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Book Description
Author: C. Dennis
Publisher: Springer
ISBN: 0230509487
Category : Social Science
Languages : en
Pages : 282
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Book Description
What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.
Author: Emerald Group Publishing Limited
Publisher: Emerald Group Publishing
ISBN: 1785608703
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment
Author: Lebogang Refilwe Mokgabudi
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
The objective of the study was to evaluate the impact of shopping mall developments on consumer behaviour in township areas. Local and international research indicated that shopping mall developments in low-income communities result in several benefits for consumers, such as convenient location: a larger variety of goods offered, lower prices than small retailers in the area and better quality of goods, amongst others. Studies also indicated that the choice of the preferred supermarket/shopping mall is not a rational decision based only on pricing, but on a compromise of satisfying economic, social and psychological needs. A two part mixed methodology, which employed both qualitative and quantitative methods, was adopted. This included semi-structured interviews with retail experts and interview-administered questionnaires with the primary retail shopper in the household. The sample population was Alexandra Township in Gauteng, South Africa. Findings revealed that low-income consumers prefer to shop from the closest shopping mall instead of small retailers/Spaza Shops because of the lower prices and a larger variety of goods offered. However, evidence suggested that consumers prefer to shop at a shopping mall that represents their desired lifestyle, therefore shopping mall developments in township areas, do not fulfil the social and aspirational needs of low-income consumers. For this reason, low-income consumers continue to purchase from malls in urban areas.
Author: Md. Nor Othman
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages :
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Book Description
Author: Paco Underhill
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
The culmination of 15 years of meticulous research and observation, this riveting audiobook offers hilarious anecdotes and amazing hard facts about one of Americas favorite pastimes. Abridged. 7 CDs.
Author: Faruqi Ismael and Suresh Kumar, S.T., M.Si.
Publisher: Rasibook
ISBN: 6237214739
Category : Business & Economics
Languages : en
Pages : 182
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Book Description
This monograph is expected to find out what factors that are being concerned by customers to choose a shopping mall. Based on the previous studies some variables are considered very important to determine customers’ intention to choose a shopping mall, they are perceived value, convenience orientation, trust, customer satisfaction and willingness to buy. Hence, to confirm the previous studies, quantitative method is employed with a survey as a tool to collect data. Since DKI Jakarta has the highest number of shopping malls and it is the capital city of Indonesia where many Indonesians from various races live, hence DKI Jakarta is taken as the place of study to represent Indonesia as a whole.
Author: Kit Yarrow
Publisher: John Wiley & Sons
ISBN: 1118647688
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.
Author: Reuban Jacob
Publisher: LAP Lambert Academic Publishing
ISBN: 9783659341656
Category : Consumer behavior
Languages : en
Pages : 140
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Book Description
Although malls have been a topic of interest to marketing researchers for at least 35 years, the attraction between malls and consumers has received little interest. Need constantly arises to assess the expectations and perceptions of customers towards shopping malls due to constant change with the shopping trends and evolution of lifestyle. The study analyses the perceptions of customers, toward shopping malls by evaluating the factors that influence the customers to revisit the mall and exhibit loyalty. This analysis has also helped highlight the expectations of customers from a mall.
Author: Paul R. Ehrlich
Publisher: Prentice Hall
ISBN:
Category : Science
Languages : en
Pages : 748
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Book Description
