Author: Afdhel Aziz
Publisher: Simon and Schuster
ISBN: 1682450473
Category : Business & Economics
Languages : en
Pages : 304
Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Good Is the New Cool
Author: Afdhel Aziz
Publisher: Simon and Schuster
ISBN: 1682450473
Category : Business & Economics
Languages : en
Pages : 304
Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Publisher: Simon and Schuster
ISBN: 1682450473
Category : Business & Economics
Languages : en
Pages : 304
Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
CONSPIRACY OF LOVE
Author: Stephanie Howard
Publisher: Harlequin / SB Creative
ISBN: 4596261512
Category : Comics & Graphic Novels
Languages : en
Pages : 128
Book Description
Ronnie’s elder brother has helped her land a tutoring job on the Italian island of Sardinia, but he’s also warned her that her employer, Guido, is dangerous. The first sight of him leaves her speechless?what a gorgeous man! But even before Ronnie starts her job teaching English to his niece, Guido is visibly hostile toward her. While sensing there will be some trouble ahead, Ronnie finds herself falling for Guido despite herself.
Publisher: Harlequin / SB Creative
ISBN: 4596261512
Category : Comics & Graphic Novels
Languages : en
Pages : 128
Book Description
Ronnie’s elder brother has helped her land a tutoring job on the Italian island of Sardinia, but he’s also warned her that her employer, Guido, is dangerous. The first sight of him leaves her speechless?what a gorgeous man! But even before Ronnie starts her job teaching English to his niece, Guido is visibly hostile toward her. While sensing there will be some trouble ahead, Ronnie finds herself falling for Guido despite herself.
A Conspiracy of Love
Author: Kurt Struckmeyer
Publisher: Wipf and Stock Publishers
ISBN: 149823450X
Category : Religion
Languages : en
Pages : 238
Book Description
Before there were worshippers of Jesus, there were followers of Jesus. Before there were organized churches with creeds and doctrines, there were small communities of love, equality, and sharing dedicated to the practice of Jesus' teachings and committed to a wholly new way of living. Today, the churches of the Global North are in decline and younger generations no longer seek meaning there. Traditional "church Christianity" is gradually giving way to some new way of faithful living. From a Nazi prison cell, German pastor Dietrich Bonhoeffer imagined a future "religionless Christianity" consisting of contemplative prayer and righteous action in the secular world. A Conspiracy of Love presents the contours of such a faith based on the "way" of Jesus. It calls us to become troublemakers, revolutionaries, seekers of change, and agents of transformation engaged in conspiracies of love to establish justice and peace in a postmodern world. It offers many different people--those who remain in the church, those who have left, and those who have never ventured near--with a life of faith that is meaningful, intelligent, and passionate.
Publisher: Wipf and Stock Publishers
ISBN: 149823450X
Category : Religion
Languages : en
Pages : 238
Book Description
Before there were worshippers of Jesus, there were followers of Jesus. Before there were organized churches with creeds and doctrines, there were small communities of love, equality, and sharing dedicated to the practice of Jesus' teachings and committed to a wholly new way of living. Today, the churches of the Global North are in decline and younger generations no longer seek meaning there. Traditional "church Christianity" is gradually giving way to some new way of faithful living. From a Nazi prison cell, German pastor Dietrich Bonhoeffer imagined a future "religionless Christianity" consisting of contemplative prayer and righteous action in the secular world. A Conspiracy of Love presents the contours of such a faith based on the "way" of Jesus. It calls us to become troublemakers, revolutionaries, seekers of change, and agents of transformation engaged in conspiracies of love to establish justice and peace in a postmodern world. It offers many different people--those who remain in the church, those who have left, and those who have never ventured near--with a life of faith that is meaningful, intelligent, and passionate.
Conspiracy of Kindness
Author: Steve Sjogren
Publisher: Vine Books
ISBN: 9780830734078
Category : Evangelistic work
Languages : en
Pages : 0
Book Description
Offers Christians practical, effective advice to help them bring more members into their church and share their spirituality with others.
Publisher: Vine Books
ISBN: 9780830734078
Category : Evangelistic work
Languages : en
Pages : 0
Book Description
Offers Christians practical, effective advice to help them bring more members into their church and share their spirituality with others.
A Conspiracy to Love
Author: River Smith
Publisher: Createspace Independent Publishing Platform
ISBN: 9781523475407
Category :
Languages : en
Pages : 214
Book Description
Do you want more love in your life? More respect? More joy? This book is designed to help the reader explore issues of personal and transformative power. It will help the reader determine the necessary ingredients for love and happiness. It will allow the reader to lovingly challenge his/her own unfinished business toward healing themselves and the larger community. This book is mostly about generosity towards oneself and all those who cross our paths. This book is about growing consciously through our joys and our pain. This book is about transformation. This book is about LOVE. Please enjoy!
Publisher: Createspace Independent Publishing Platform
ISBN: 9781523475407
Category :
Languages : en
Pages : 214
Book Description
Do you want more love in your life? More respect? More joy? This book is designed to help the reader explore issues of personal and transformative power. It will help the reader determine the necessary ingredients for love and happiness. It will allow the reader to lovingly challenge his/her own unfinished business toward healing themselves and the larger community. This book is mostly about generosity towards oneself and all those who cross our paths. This book is about growing consciously through our joys and our pain. This book is about transformation. This book is about LOVE. Please enjoy!
A Conspiracy of Truths
Author: Alexandra Rowland
Publisher: S&S/Saga Press
ISBN: 1534412816
Category : Fiction
Languages : en
Pages : 480
Book Description
A wrongfully imprisoned storyteller spins stories from his jail cell that just might have the power to save him—and take down a corrupt government. Arrested on accusations of witchcraft and treason, Chant finds himself trapped in a cold, filthy jail cell in a foreign land. With only his advocate, the unhelpful and uninterested Consanza, he quickly finds himself cast as a bargaining chip in a brewing battle between the five rulers of this small, backwards, and petty nation. Or, at least, that's how he would tell the story. In truth, Chant has little idea of what is happening outside the walls of his cell, but he must quickly start to unravel the puzzle of his imprisonment before they execute him for his alleged crimes. But Chant is no witch—he is a member of a rare and obscure order of wandering storytellers. With no country to call his home, and no people to claim as his own, all Chant has is his wits and his apprentice, a lad more interested in wooing handsome shepherds than learning the ways of the world. And yet, he has one great power: his stories in the ears of the rulers determined to prosecute him for betraying a nation he knows next to nothing about. The tales he tells will topple the Queens of Nuryevet and just maybe, save his life.
Publisher: S&S/Saga Press
ISBN: 1534412816
Category : Fiction
Languages : en
Pages : 480
Book Description
A wrongfully imprisoned storyteller spins stories from his jail cell that just might have the power to save him—and take down a corrupt government. Arrested on accusations of witchcraft and treason, Chant finds himself trapped in a cold, filthy jail cell in a foreign land. With only his advocate, the unhelpful and uninterested Consanza, he quickly finds himself cast as a bargaining chip in a brewing battle between the five rulers of this small, backwards, and petty nation. Or, at least, that's how he would tell the story. In truth, Chant has little idea of what is happening outside the walls of his cell, but he must quickly start to unravel the puzzle of his imprisonment before they execute him for his alleged crimes. But Chant is no witch—he is a member of a rare and obscure order of wandering storytellers. With no country to call his home, and no people to claim as his own, all Chant has is his wits and his apprentice, a lad more interested in wooing handsome shepherds than learning the ways of the world. And yet, he has one great power: his stories in the ears of the rulers determined to prosecute him for betraying a nation he knows next to nothing about. The tales he tells will topple the Queens of Nuryevet and just maybe, save his life.
The Conspiracy of Us
Author: Maggie Hall
Publisher: Penguin
ISBN: 0147510457
Category : Juvenile Fiction
Languages : en
Pages : 354
Book Description
Originally published by G.P. Putnam's Sons, 2015.
Publisher: Penguin
ISBN: 0147510457
Category : Juvenile Fiction
Languages : en
Pages : 354
Book Description
Originally published by G.P. Putnam's Sons, 2015.
Conspiracy of One
Author: Jim Moore
Publisher: Summit Publishing Group
ISBN:
Category : History
Languages : en
Pages : 266
Book Description
A chronicle of one man's investigation into the assassination of President Kennedy and his conclusion.
Publisher: Summit Publishing Group
ISBN:
Category : History
Languages : en
Pages : 266
Book Description
A chronicle of one man's investigation into the assassination of President Kennedy and his conclusion.
Conspiracy of Fools
Author: Kurt Eichenwald
Publisher: Crown
ISBN: 0767911806
Category : Business & Economics
Languages : en
Pages : 1123
Book Description
From an award-winning New York Times reporter comes the full, mind-boggling true story of the lies, crimes, and ineptitude behind the Enron scandal that imperiled a presidency, destroyed a marketplace, and changed Washington and Wall Street forever. It was the corporate collapse that appeared to come out of nowhere. In late 2001, the Enron Corporation—a darling of the financial world, a company whose executives were friends of presidents and the powerful—imploded virtually overnight, leaving vast wreckage in its wake and sparking a criminal investigation that would last for years. Kurt Eichenwald transforms the unbelievable story of the Enron scandal into a rip-roaring narrative of epic proportions, taking readers behind every closed door—from the Oval Office to the executive suites, from the highest reaches of the Justice Department to the homes and bedrooms of the top officers. It is a tale of global reach—from Houston to Washington, from Bombay to London, from Munich to Sao Paolo—laying out the unbelievable scenes that twisted together to create this shocking true story. Eichenwald reveals never-disclosed details of a story that features a cast including George W. Bush, Dick Cheney, Paul O’Neill, Harvey Pitt, Colin Powell, Gray Davis, Arnold Schwarzenegger, Alan Greenspan, Ken Lay, Andy Fastow, Jeff Skilling, Bill Clinton, Rupert Murdoch and Sumner Redstone. With its you-are-there glimpse into the secretive worlds of corporate power, Conspiracy of Fools is an all-true financial and political thriller of cinematic proportions.
Publisher: Crown
ISBN: 0767911806
Category : Business & Economics
Languages : en
Pages : 1123
Book Description
From an award-winning New York Times reporter comes the full, mind-boggling true story of the lies, crimes, and ineptitude behind the Enron scandal that imperiled a presidency, destroyed a marketplace, and changed Washington and Wall Street forever. It was the corporate collapse that appeared to come out of nowhere. In late 2001, the Enron Corporation—a darling of the financial world, a company whose executives were friends of presidents and the powerful—imploded virtually overnight, leaving vast wreckage in its wake and sparking a criminal investigation that would last for years. Kurt Eichenwald transforms the unbelievable story of the Enron scandal into a rip-roaring narrative of epic proportions, taking readers behind every closed door—from the Oval Office to the executive suites, from the highest reaches of the Justice Department to the homes and bedrooms of the top officers. It is a tale of global reach—from Houston to Washington, from Bombay to London, from Munich to Sao Paolo—laying out the unbelievable scenes that twisted together to create this shocking true story. Eichenwald reveals never-disclosed details of a story that features a cast including George W. Bush, Dick Cheney, Paul O’Neill, Harvey Pitt, Colin Powell, Gray Davis, Arnold Schwarzenegger, Alan Greenspan, Ken Lay, Andy Fastow, Jeff Skilling, Bill Clinton, Rupert Murdoch and Sumner Redstone. With its you-are-there glimpse into the secretive worlds of corporate power, Conspiracy of Fools is an all-true financial and political thriller of cinematic proportions.
Making Love
Author: Marius Brill
Publisher: Transworld Publishers
ISBN: 9780552777933
Category :
Languages : en
Pages : 480
Book Description
He was out of her league. She was out of her depth. When Miranda, the Miss Lonely Hearts of Shepherd's Bush, suddenly finds herself romanced by a tall, dark and deadly spy, she finds her life turned upside down. Could it have anything to do with the book she innocently took from the library, a book with a conspiracy theory about 'love' so devastating that every other copy has been destroyed by MI5 and the writer 'disappeared'? Spliced through Miranda's romantic adventure are pages from the 'lost' book itself. But the loudest voice in this piece of postmodern madness belongs to the lovelorn book itself, a sentient mass of paper and ink that cannot help falling in love with its reader. Marius Brill's send-up of po-faced conspiracy stories, spy thrillers and pulp romance is as sharp as Tom Sharpe - imagine Umberto Ecco with a sense of humour. Ludicrously logical and finely spun, this is hare-brained literary fantasy, an erudite romp, and above all, a novel to fall in love with ...
Publisher: Transworld Publishers
ISBN: 9780552777933
Category :
Languages : en
Pages : 480
Book Description
He was out of her league. She was out of her depth. When Miranda, the Miss Lonely Hearts of Shepherd's Bush, suddenly finds herself romanced by a tall, dark and deadly spy, she finds her life turned upside down. Could it have anything to do with the book she innocently took from the library, a book with a conspiracy theory about 'love' so devastating that every other copy has been destroyed by MI5 and the writer 'disappeared'? Spliced through Miranda's romantic adventure are pages from the 'lost' book itself. But the loudest voice in this piece of postmodern madness belongs to the lovelorn book itself, a sentient mass of paper and ink that cannot help falling in love with its reader. Marius Brill's send-up of po-faced conspiracy stories, spy thrillers and pulp romance is as sharp as Tom Sharpe - imagine Umberto Ecco with a sense of humour. Ludicrously logical and finely spun, this is hare-brained literary fantasy, an erudite romp, and above all, a novel to fall in love with ...