Author: Denisa Elena Vlad
Publisher: Springer Nature
ISBN: 3658288671
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online.
Author: Katarzyna Kopecka-Piech
Publisher: Taylor & Francis
ISBN: 1000589358
Category : Language Arts & Disciplines
Languages : en
Pages : 247
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Book Description
This volume brings together an international team of authors to investigate a wide range of issues concerning the fundamental role of media technologies in shaping contemporary emotional life. Chapters explore key aspects of the mediatisation of emotional life, feelings and interpersonal relations: love, intimacy, loneliness, friendship, family relations, erotic, sexual and romantic experiences. The authors explain the key aspects of strong user–media relationships and human relationships based on media use and investigate problems such as the formation of identity based on social media, the role of communication applications and the effects of mobile and locative media on our relationships, as well as artificial intelligence, on our perception of our emotions. With a focus on new media, the book also draws on the scope of traditional media that express and shape emotions, taking into account the classic approaches to emotionality of messages from the perspective of film creators and recipients. This cutting-edge collection will be of interest to scholars and students of media and communication studies, especially digital media and new technologies, psychology, pedagogy, sociology of everyday life and cultural studies. Chapters 5 and 10 of this book are freely available as downloadable Open Access PDFs at http://www.taylorfrancis.com under a Creative Commons Attribution (CC-BY) 4.0 license.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Alexander Peine
Publisher: Routledge
ISBN: 1000317536
Category : Social Science
Languages : en
Pages : 264
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Book Description
Social change in the twenty-first century is shaped by both demographic changes associated with ageing societies and significant technological change and development. Outlining the basic principles of a new academic field, Socio-gerontechnology, this book explores common conceptual, theoretical and methodological ideas that become visible in the critical scholarship on ageing and technology at the intersection of Age Studies and Science and Technology Studies (STS). Comprised of 15 original chapters, three commentaries and an afterword, the book explores how ageing and technology are already interconnected and constantly being intertwined in Western societies. Topics addressed cover a broad variety of socio-material domains, including care robots, the use of social media, ageing-in-place technologies, the performativity of user involvement and public consultations, dementia care and many others. Together, they provide a unique understanding of ageing and technology from a social sciences and humanities perspective and contribute to the development of new ontologies, methodologies and theories that might serve as both critique of and inspiration for policy and design. International in scope, including contributions from the United Kingdom, Canada, the United States, Australia, Germany, Norway, Denmark, Austria, the Netherlands, Spain and Sweden, Socio-gerontechnology is an agenda-setting text that will provide an introduction for students and early career researchers as well as for more established scholars who are interested in ageing and technology.
Author: Marja Vaarama
Publisher: Springer Science & Business Media
ISBN: 038772169X
Category : Medical
Languages : en
Pages : 346
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Book Description
It’s a core issue at the heart of elder care: while best-practice data exist for long-term care, quality of life as a concept, measure and standard for care outcomes remains elusive. The result of an ambitious European research initiative, the Care Keys Project addresses quality of life issues among frail, care-dependent seniors, taking their social as well as health needs into account. This resulting volume explains the theory behind Care Keys, its methodology, empirical findings, and practical considerations in promoting effective, efficient elder care aimed at social and emotional well-being and including disabled and cognitively impaired patients.
Author: Sonia Budz
Publisher: Springer Nature
ISBN: 3658423285
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
The paper coordinated by Prof. Dr. Bogdan Cristian Onete is a topical subject in the context of the present informational era. It suggests a distinct approach regarding social media and the peer-to-peer platforms from the perspective of the quality of services and collaborative consumption. The research of the paper includes a quantitative research regarding the implications of peer-to-peer platforms concerning the consumer, and a qualitative research with regards to social media and its degree of influence on the quality of services. This research presents many interesting findings regarding the consumer perception of quality of services in the context of the sharing economy. These findings are valuable for all parties working in the domain of the sharing economy or collaborative consumption.
Author: Don Norman
Publisher: Basic Books
ISBN: 0465004172
Category : Design
Languages : en
Pages : 276
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Book Description
Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
Author: Yoonjae Nam
Publisher: MDPI
ISBN: 3039433245
Category : Social Science
Languages : en
Pages : 290
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Book Description
• The aim of this Special Issue is to examine the current major topics concerning the use of social media and big data in sustainable tourism practices and to encourage interdisciplinary discussion among researchers regarding these issues. • This Special Issue covers all relevant areas of the debate, including 15 selected papers based on the following core ideas: smart tourism and big data, social media in the tourism industry, and online reviews and tourist behaviors. • This Special Issue discusses wide-ranging topics and research questions with regard to the smart tourism city, the impact of social media, online reviews, and tourist behaviors, and it represents a call to action for scholars to engage with broader social issues.
Author: Belén Martínez-Ferrer
Publisher: Frontiers Media SA
ISBN: 283250731X
Category : Science
Languages : en
Pages : 131
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Book Description
Author: Daniel Miller
Publisher: UCL Press
ISBN: 1910634492
Category : Social Science
Languages : en
Pages : 288
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Book Description
How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences
