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Author: Ian Gordon
Publisher: Etobicoke, Ont. : John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
Powerful weapons for waging and winning the business war Most books on competitive intelligence are full of vague theoretical constructs regarding information gathering and storage. This book, on the other hand, gets right down to the nitty-gritty, with proven techniques for identifying and laying waste to a company's most serious competitors. Readers learn why going on the offensive rather than just gathering information on competitors helps increase market share and shareholder value. And they get loads of practical advice and guidance on identifying the most serious competitors, flushing out competitors' secrets, using technology to advance a competitive initiative, creating strong allies, "harvesting" competitors' employees, staging a successful counter offensive when you've been targeted, and much more. Ian Gordon (Toronto, Canada) is President of Convergence Management Consultants, a leading strategic marketing consulting firm. He is a founding member of the Society of Competitive Intelligence Professionals, President of the Association for the Advancement of Relationship Marketing, and the former head of Ernst & Young's (Toronto) strategic marketing consulting practice.
Author: Ian Gordon
Publisher: Etobicoke, Ont. : John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 418
Get Book Here
Book Description
Powerful weapons for waging and winning the business war Most books on competitive intelligence are full of vague theoretical constructs regarding information gathering and storage. This book, on the other hand, gets right down to the nitty-gritty, with proven techniques for identifying and laying waste to a company's most serious competitors. Readers learn why going on the offensive rather than just gathering information on competitors helps increase market share and shareholder value. And they get loads of practical advice and guidance on identifying the most serious competitors, flushing out competitors' secrets, using technology to advance a competitive initiative, creating strong allies, "harvesting" competitors' employees, staging a successful counter offensive when you've been targeted, and much more. Ian Gordon (Toronto, Canada) is President of Convergence Management Consultants, a leading strategic marketing consulting firm. He is a founding member of the Society of Competitive Intelligence Professionals, President of the Association for the Advancement of Relationship Marketing, and the former head of Ernst & Young's (Toronto) strategic marketing consulting practice.
Author: Noel Capon
Publisher: Taylor & Francis
ISBN: 1317496760
Category : Business & Economics
Languages : en
Pages : 633
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Book Description
Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To understand how marketing fits into the broader challenge of managing a business, Capon and Go address marketing management both at the business and functional levels. The book moves beyond merely presenting established procedures, processes, and practices and includes new material based on cutting-edge research to ensure students develop strong critical thinking and problem-solving skills for success. In this European edition, Capon and Go have retained the strong framework of the book, but have updated the cases, examples, and discussions to increase the book’s relevance for students outside the USA. Key features include: • A strong strategic focus, teaching students how to analyze markets, customers, and competitors to plan, execute, and evaluate a winning market strategy • Practical examples from a range of contexts, allowing students to develop the skills necessary to work in for-profit, public, or non-profit firms • Emphasis on understanding the importance of working across organizational boundaries to align firm capabilities • Full chapters devoted to key topics, including brand management, digital marketing, marketing metrics, and ethical as well as social responsibilities • Focus on globalization with a chapter on regional and international marketing • Multiple choice, discussion, and essay questions at the end of each chapter Offering an online instructor’s manual and a host of useful pedagogy – including videos, learning outcomes, opening cases, key ideas, exercises, discussion questions, a glossary, and more – this book will provide a solid foundation in marketing management, both for those who will work in marketing departments, and those who will become senior executives.
Author: David W. Cravens
Publisher: OUP Oxford
ISBN: 0191641758
Category : Business & Economics
Languages : en
Pages : 632
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Book Description
The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship marketing. Escalating sales and selling costs require organisations to be more focused on results and highlight the shifting of resources from marketing to sales. Further the growth in customer power now requires a strategic sales response, and not just a tactical one. The positioning of sales within the organisation, the sales function and sales management are all discussed. The Handbook is not a general sales management text about managing a sales force, but will fill a gap in the existing literature through consolidating the current academic research in the sales area. The Handbook is structured around four key topics. The first section explores the strategic positioning of the sales function within the modern organisation. The second considers sales management and recent developments. The third section examines the sales relationship with the customer and highlights how sales is responding to the modern environment. Finally, the fourth section reviews the internal composition of sales within the organisation. The Handbook will provide a comprehensive introduction to the latest research in sales management, and is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
Author: James M. Hulbert
Publisher: Kogan Page Publishers
ISBN: 9780749444556
Category : Marketing
Languages : en
Pages : 372
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Book Description
Based on their combined experience of over half a century of advising companies, the authors argue that marketing has lost its way. Companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. Success in the new marketplace demands integration of the firm's entire set of capabilities into a seamless system that delivers exemplary customer satisfaction, if not delight. Integrating marketing is imperative, from the top down, and with every major function: finance, operations, sales, R&D, customer service and HR. Only by creating Total Integrated Marketing, ensuring that everyone in the organization has one paramount goal to get and keep customers can success be achieved. The authors provide a wealth of marketing tips and innovations that readers can easily adapt to their own businesses and revealing cases that lift the lid on good and bad practice around the world.
Author: United States. Navy Dept
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 122
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Book Description
Author: Anna M Gil-lafuente
Publisher: World Scientific
ISBN: 9814462918
Category : Business & Economics
Languages : en
Pages : 836
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Book Description
This book provides some of the most recent developments in Computational Intelligence applied to business and economics presented at the MS'10 International Conference, Barcelona, 15 - 17 July, 2010. It presents several new theoretical advancements and a wide range of applications in different business and economic areas including accounting, finance, management, marketing, sports, tourism, economics and politics, and also some applications related with engineering and modeling and simulation.This book is very useful for researchers and graduate students interested in pursuing research in business and economics with an orientation to modern techniques for dealing with uncertainty such as those related with modeling and simulation and computational intelligence.
Author: Ana María Gil Lafuente
Publisher: World Scientific
ISBN: 9814324442
Category : Business & Economics
Languages : en
Pages : 836
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Book Description
Hybrid modelling of capillary distribution system in the food chain of different locations south of Bogota / Oscar Javier Herrera Ochoa. Modelling and simulation as integrated tool for research and development / Florin Ionescu -- pt. 7. Applications in other fields. Approach of evaluation of environmental impacts using backpropagation neural network / Jelena Jovanovic [und weitere]. Projecting demographic scenarios for a southern elephant seal population / Mariano A. Ferrari, Claudio Campagna, Mirtha N. Lewis. Effect of heat input and environmental temperature on the welding residual stresses using ANSYS APDL program comparison with experimental results / Nazhad A. Hussein. Sphalerite dissolution activity in the presence of sulphuric acid by using the Pitzer's model / Begar Abdelhakim [und weitere]. Fast Fourier transform ensemble Kalman filter with application to a coupled atmosphere-wildland fire model / Jan Mandel, Jonathan D. Beezley, Volodymyr Y. Kondratenko. Magnetic field effect on the near and far cylinder wakes / M. Aissa, A. Bouabdallah, H. Oualli. Stability theory methods in modelling problems / Lyudmila K. Kuzmina
Author: United States. Navy Department
Publisher:
ISBN:
Category :
Languages : en
Pages : 568
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Book Description
Author: Anders Lindholm
Publisher: Partridge Publishing Singapore
ISBN: 1543768490
Category : Self-Help
Languages : en
Pages : 177
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Book Description
42 things I wish I knew when I was 25 is a collection of concepts that I have come across during the last 15 years or so. Throughout the book, I offer my reflections on various learnings that I have had during my time as a strategy consultant, as a husband and father, while attending a top tier MBA, and when working in several management roles in multinational industrial companies. The concepts of the book can be broadly categorised into 5 areas: leadership, critical thinking, culture, business, and life hacks. Many recurring themes will be found throughout the book, with the importance of trust, bonding, and dialogue being some of the most prominent ones. The concepts covered in the book are discussed in bite-sized fashion for quick reference. The intention is to trigger the curiosity of the reader by offering personal reflections around leadership and life in general. I would have benefitted from reading this book when setting off on my professional and personal journeys as a twenty-five-year-old, and hope that you will feel the same!
Author: Purna Virji
Publisher: Kogan Page Publishers
ISBN: 1398608440
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs. High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social media and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites, blogs, email and social media networks to maximize reach, engagement and impact. What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify and Google plus interviews with top industry experts from across the globe. Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.
