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Author: John A. Davis
Publisher: John Wiley & Sons
ISBN: 0470998229
Category : Business & Economics
Languages : en
Pages : 423
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Book Description
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement
Author: John A. Davis
Publisher: John Wiley & Sons
ISBN: 0470998229
Category : Business & Economics
Languages : en
Pages : 423
Get Book Here
Book Description
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement
Author: Stanley Charles Abraham
Publisher: Emerald Group Publishing
ISBN: 1780525214
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
This book is exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical.
Author: Surja Datta
Publisher: Routledge
ISBN: 1000360547
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape. An integrative framework, ‘The Four Rs of Competitive Success’, is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft. Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment.
Author: Elizabeth L. Shoenfelt
Publisher:
ISBN: 9780367219116
Category : Athletes
Languages : en
Pages : 158
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Book Description
"The Mental Skills Workbook for the Competitive Athlete is a step-by-step guide for developing a mental skills toolbox. Based on the author's over 30 years of experience working with professional, intercollegiate, and high school athletes and coaches, the book presents a skill and its application to competitive situations. For each skill, exercises are included that teach athletes how to develop the skill as well as methods to track their development with the skill. Applications are also included that highlight athletes who have successfully put the skill into practice. User-friendly and hands-on, this is the go-to resource for athletes and their coaches from any sport and at any level"--
Author: Peter J. Rea
Publisher: John Wiley & Sons
ISBN: 9780471291978
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Strategic Planning A Practical Guide Peter Rea, Ph.D., HaroldKerzner, Ph.D. In today's business world, now more than ever, theonly constant is change. With technology producing a steady streamof innovations, consumer preferences shifting rapidly, andworld-wide free trade increasing, successful managers face agrowing challenge to remain a step ahead of the future. Frombusiness students to corporate managers, anyone interested in thisdiscipline will find no resource more insightful and engaging thanStrategic Planning: A Practical Guide. From their extensiveexperience consulting with Fortune 500 companies, Rea and Kerznerhave succeeded in crafting the definitive introduction to strategicplanning and management policy and strategy--from the grass-rootsprinciples to the practical applications utilized by organizationstoday. Examining the integral roles of finance, marketing, learningcurves, research and development, inventory control, andmanufacturing techniques, Strategic Planning presents acomprehensive overview of the development and implementation ofcontemporary strategic planning models applicable to both small andlarge businesses. Rather than teaching complex, integrated theory,the authors offer a straight-forward approach to demonstratestrategic planning and management policy techniques. Withstep-by-step methods on how to apply relevant material, along withdiscussion questions, and problems designed to highlight thepractical application of particular issues, companies cansuccessfully formulate and implement strategic initiativesto: * Establish a clear direction for the future * Make decisions across levels and functions * Improve organizational performance * Build teamwork and expertise * Aid executives in thinking and behaving strategically * And more!
Author: Alfie Kohn
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395631256
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Argues that competition is inherently destructive and that competitive behavior is culturally induced, counter-productive, and causes anxiety, selfishness, self-doubt, and poor communication.
Author: Cyrus Rogers
Publisher: Jonathan Ball Publishers
ISBN: 1776260805
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
Winners find a way to win. Who better to learn from, on how to be successful, than those who've reached the top of their game and stayed there. Using sport as a prism, this book is for people who want to make changes in their personal and professional lives in order to beat the opposition and take home the gold. Competitive Edge is a book about competition, struggle and hard work, but, ultimately, it is about success and the routes you can take to get to your own promised land. Jam-packed with lessons, observations and tips taken from the very best sportspeople around the globe, on how they found ways to win in their various disciplines, discover how you can be successful too. Business is, by its very nature, competitive and the world is a tough place right now. There is a lot to be learnt from those who've triumphed in the ultra-competitive realm of professional sports, and their lessons are distilled in this book, a resource for individuals and business people who are looking to reach the next level. Competitive Edge will serve as a guide to determine where you need to improve in the different aspects of your life, or business. It will give you an insight into how the very best adapted in order to rise to another level, and it will teach you how to get ahead and have sustained success in whatever endeavour you face. Competitive Edge is a winner's guide to success and how anyone can achieve that gold medal, and also stay ahead of the chasing pack. Cyrus Rogers is a television producer, business owner and motivational speaker who has combined his passion for sport with his keen interest in leadership, success and greatness. His obsession for sport has led to years of study, and research, of the very best sports stars and how they progressed to the top of their games. Having worked as a sports journalist for near on two decades, and having interviewed some of the world's biggest sports stars, Cyrus discovered that the essential elements for success in sport translate to business, sales and personal development.
Author: Gayle Avery
Publisher: Edward Elgar Publishing
ISBN: 1845425499
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
Leadership for Sustainable Futures presents arguments against the prevailing Anglo/US philosophy which puts short-term interest over sustainable development, values shareholders over other stakeholders, and seeks profits at the expense of the environment and society. In China, we recognise that sustainable development, in economic, social and environmental terms, is vitally important for the future of the country. Chinese leaders are set to adopt the scientific approach to development and commit themselves to build a harmonious society , which promises a more equal distribution of wealth, as well as greater emphasis on the protection of the environment. The very key is to put people first a viewpoint that is argued so cogently in your book Leadership for Sustainable Futures. I firmly believe that your book will be invaluable for Chinese enterprises seeking to adopt an approach to doing business which leads to sustainable growth. Dr Qin Xiao, Chairman, China Merchants Group (from foreword of the Chinese translation of the book) A fascinating book with a provocative thesis and numerous case studies of companies. Business Ethics This is a scholarly but readable book that challenges much of what we take for granted about management in the world today. . . Harvard Business School Working Knowledge Papers GL recommends this book to business leaders. We really welcomed Gayle Avery s discussion about how adopting an overall philosophy directs the decisions that companies make, that sustainability isn t a one-off event but a long term approach. Her well-thought out cases provide a valuable insight to alternative solutions such companies find when faced with challenges such as a drop in orders or changing skill demands. The Gallon Environment Letter, Canadian Institute for Business and the Environment For years, many of us have been criticizing the Anglo-American corporate system not only on moral grounds but on practical grounds as well. Gayle Avery moves beyond these criticisms to a detailed examination of precisely why the European systems function better as a business matter as well as a social matter. In so doing, she provides an excellent handbook for business leaders to follow. Leadership for Sustainable Futures should become a classic in its field. Lawrence E. Mitchell, The George Washington University Law School, US At a time when business leaders are coming under severe pressure to adopt the Anglo/US ideal of shareholder value, Leadership for Sustainable Futures convincingly demonstrates the corporate and social superiority of the approach which adds simultaneous value to shareholders and stakeholders. Although its roots lie in Europe, this leadership approach is practiced worldwide by successful companies that outperform the market over time. Gayle Avery s message is brought to life by practical examples from 28 organizations illustrating different facets of sustainable leadership. This well-researched, coherent book makes timely and essential reading. Martin Hilb, University of St. Gallen, Switzerland Many managers in the English-speaking world are seeking an alternative to the prevailing business model which promotes a short-term, shareholder-value approach. In this accessible and highly topical book, Gayle Avery argues that this Anglo/US approach to capitalism and business is seriously flawed and does not bring the quality of life to individuals and societies that many people seek. But what is the alternative and do business leaders have a different choice? This book demonstrates alternative ways of leading sustainable organizations. It identifies 19 criteria for sustainable leadership practices that can be found in globally successful enterprises such as Allianz, BMW, Munich Reinsurance, Nokia, Novartis, and Porsche. Sustainable principles include promoting ethical behavior, long-term thinking and innovation, and valuing employees and other stakeholders such as the community, the environment and fu
Author: Robert S. Kaplan
Publisher: Harvard Business Press
ISBN: 9780875846514
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
Here is the book - by the recognized architects of the Balanced Scorecard - that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurement system, the Balanced Scorecard is a management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achieving long-term strategic goals. Kaplan and Norton demonstrate how senior executives in industries such as banking, oil, insurance, and retailing are using the Balanced Scorecard both to guide current performance and to target future performance. They show how to use measures in four categories - financial performance, customer knowledge, internal business processes, and learning and growth - to align individual, organizational, and cross-departmental initiatives and to identify entirely new processes for meeting customer and shareholder objectives. The authors also reveal how to use the Balanced Scorecard as a robust learning system for testing, gaining feedback on, and updating the organization's strategy. Finally, they walk through the steps that managers in any company can use to build their own Balanced Scorecard. The Balanced Scorecard provides the management system for companies to invest in the long term - in customers, in employees, in new product development, and in systems - rather than managing the bottom line to pump up short-term earnings. It will change the way you measure and manage your business.
Author: Carol Gilligan
Publisher: Harvard University Press
ISBN: 067428321X
Category : Psychology
Languages : en
Pages : 210
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Book Description
This is the little book that started a revolution, making women’s voices heard, in their own right and with their own integrity, for virtually the first time in social scientific theorizing about women. Its impact was immediate and continues to this day, in the academic world and beyond. Translated into sixteen languages, with more than 700,000 copies sold around the world, In a Different Voice has inspired new research, new educational initiatives, and political debate—and helped many women and men to see themselves and each other in a different light. Carol Gilligan believes that psychology has persistently and systematically misunderstood women—their motives, their moral commitments, the course of their psychological growth, and their special view of what is important in life. Here she sets out to correct psychology’s misperceptions and refocus its view of female personality. The result is truly a tour de force, which may well reshape much of what psychology now has to say about female experience.
