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Author: Ying-Ju Chen
Publisher:
ISBN:
Category :
Languages : en
Pages : 59
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Book Description
We study pricing strategies of competing firms that sell heterogeneous products to consumers in a social network. Goods are substitutes and there are network externalities between neighboring consumers. We show that there exists a unique subgame-perfect equilibrium where, in the first stage, firms choose prices while, in the second stage, individuals consume differentiated goods. In equilibrium, firms price discriminate based on the network positions and charge lower prices to more central consumers. We also show that, under some conditions, firms' equilibrium profits decrease when either the network becomes denser or network effects increase. In contrast, consumers always benefit from being more connected to each other because this increases their utilities and, at the same time, this lowers the prices due to intensified competition between firms. We determine the optimal network structure both for firms and consumers, and compare uniform pricing and discriminatory pricing from the perspectives of firms and consumers.
Author: Ying-Ju Chen
Publisher:
ISBN:
Category :
Languages : en
Pages : 59
Get Book Here
Book Description
We study pricing strategies of competing firms that sell heterogeneous products to consumers in a social network. Goods are substitutes and there are network externalities between neighboring consumers. We show that there exists a unique subgame-perfect equilibrium where, in the first stage, firms choose prices while, in the second stage, individuals consume differentiated goods. In equilibrium, firms price discriminate based on the network positions and charge lower prices to more central consumers. We also show that, under some conditions, firms' equilibrium profits decrease when either the network becomes denser or network effects increase. In contrast, consumers always benefit from being more connected to each other because this increases their utilities and, at the same time, this lowers the prices due to intensified competition between firms. We determine the optimal network structure both for firms and consumers, and compare uniform pricing and discriminatory pricing from the perspectives of firms and consumers.
Author: Ying-Ju Chen
Publisher:
ISBN:
Category : Competition
Languages : en
Pages : 0
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Book Description
Author: Lawrence J. Gitman
Publisher:
ISBN: 9781947172555
Category : Business
Languages : en
Pages : 732
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Author: Yann Bramoullé
Publisher: Oxford University Press
ISBN: 0199948283
Category : Business & Economics
Languages : en
Pages : 857
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Book Description
The Oxford Handbook of the Economics of Networks represents the frontier of research into how and why networks they form, how they influence behavior, how they help govern outcomes in an interactive world, and how they shape collective decision making, opinion formation, and diffusion dynamics. From a methodological perspective, the contributors to this volume devote attention to theory, field experiments, laboratory experiments, and econometrics. Theoretical work in network formation, games played on networks, repeated games, and the interaction between linking and behavior is synthesized. A number of chapters are devoted to studying social process mediated by networks. Topics here include opinion formation, diffusion of information and disease, and learning. There are also chapters devoted to financial contagion and systemic risk, motivated in part by the recent financial crises. Another section discusses communities, with applications including social trust, favor exchange, and social collateral; the importance of communities for migration patterns; and the role that networks and communities play in the labor market. A prominent role of networks, from an economic perspective, is that they mediate trade. Several chapters cover bilateral trade in networks, strategic intermediation, and the role of networks in international trade. Contributions discuss as well the role of networks for organizations. On the one hand, one chapter discusses the role of networks for the performance of organizations, while two other chapters discuss managing networks of consumers and pricing in the presence of network-based spillovers. Finally, the authors discuss the internet as a network with attention to the issue of net neutrality.
Author: Mikolaj Jan Piskorski
Publisher: Princeton University Press
ISBN: 0691169268
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
What people get out of social media—and how businesses can get more out of it Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express. Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can’t be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company’s social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it. Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.
Author: Costas Courcoubetis
Publisher: Wiley
ISBN: 0470864249
Category : Mathematics
Languages : en
Pages : 378
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Book Description
Traditionally engineers devised communication services without reference to how they should be priced. In today's environment pricing is a very complex subject and in practice depends on many parameters of the actual market - including amount of traffic, architecture of the network, technology, and cost. The challenge is to provide a generic service model which accurately captures aspects such as quality and performance, and can be used to derive optimal pricing strategies. Recent technology advances, combined with the deregulation of the telecommunication market and the proliferation of the internet, have created a highly competitive environment for communication service prividers. Pricing is no longer as simple as picking an appropriate model for a particular contract. There is a real need for a book that explains the provision of new services, the relation between pricing and resource allocation in networks; and the emergence of the internet and how to price it. Pricing Communication Networks provides a framework of mathematical models for pricing these multidimensional contracts, and includes background in network services and contracts, network techonology, basic economics, and pricing strategy. It can be used by economists to fill in the gaps in their knowledge of network services and technology, and for engineers and operational researchers to gain the background in economics required to price communication services effectively. * Provides a broad overview of network services and contracts * Includes a primer on modern network technology and the economic concepts relevant to pricing and competition * Includes discussion of mathematical models of traffic flow to help describe network capability and derive pricing strategies * Includes coverage of specialist topics, such as regulation, multicasting, and auctions * Illustrated throughout by detailed real examples * Suitable for anyone with an understanding of basic calculus and probability Primarily aimed at graduate students, researchers and practitioners from electrical engineering, computer science, economics and operations research Pricing Communication Networks will also appeal to telecomms engineers working in industry.
Author: Daniel Birke
Publisher: John Wiley & Sons
ISBN: 111869967X
Category : Mathematics
Languages : en
Pages : 164
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Book Description
Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this interdependence, mainly because data on social networks was difficult to collect and not readily available. More and more companies such as mobile phone carriers or social networking sites such as Facebook are collecting such data electronically. Daniel Birke illustrates in compelling real-world case studies how companies use social networks for marketing purposes and which statistical analysis and unique datasets can be used. Social Networks and their Economics: Explores network effects and the analysis of social networks, whilst providing an overview of the state-of-the art research. Looks at consumption interdependences between friends and peers: Who is influencing who through which channels and to what degree? Presents statistical methods and research techniques that can be used in the analysis of social networks. Examines SNA and its practical application for marketing purposes. Features a supporting website www.wiley.com/go/social_networks featuring SNA visualizations and business case studies. Aimed at post-graduate students involved in social network analysis, industrial economics, innovation and consumer marketing, this book offers a unique perspective from both an academic and practitioner point of view on how social networks can help understand and influence consumer behaviour. This book will prove to be a useful resource for marketing practitioners from companies where social network data is available and for consulting companies who advise businesses on marketing and social media related issues.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Weili Wu
Publisher: Springer Nature
ISBN: 3030648435
Category : Computers
Languages : en
Pages : 834
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Book Description
This volume constitutes the proceedings of the 14th International Conference on Combinatorial Optimization and Applications, COCOA 2020, held in Dallas, TX, USA, in December 2020. The 55 full papers presented in this volume were carefully reviewed and selected from 104 submissions. The papers are grouped into the following topics: Approximation Algorithms; Scheduling; Network Optimization; Complexity and Logic; Search, Facility and Graphs; Geometric Problem; Sensors, Vehicles and Graphs; and Graph Problems. Due to the Corona pandemic this event was held virtually.
Author: Micheal Media
Publisher:
ISBN: 9781801764582
Category :
Languages : en
Pages : 102
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Book Description
★ 55% OFF for Bookstores! NOW at $ 33.97 instead of $ 43.97! LAST DAYS! ★ Do you want to grow your business with social media? Social Media Marketing is no longer optional. With over 75% of people active on Social Media, and with the decline in performance of other advertising and marketing methods, Social Media Marketing is often your best chance of reaching your customers. However, things are not fixed in social media. Things are changing. Just as the platforms and the way people use them are still being established, laws and regulations are also evolving to be more relevant for digital marketing. An effective social media marketer will understand the importance of adapting and flexing with the pervasive change and not only will they be able to react to changes in the market, but they will be looking ahead and planning their marketing strategy according to the changes that are coming. This will help them stay relevant to their customers and stay ahead of their competitors. Social media is such a powerful platform today and you are right to want to utilize it to your advantage. But more than seeking what you would gain from the platform as a businessperson, my advice for you is to think of what you can offer to the platform. People will come to you when you have something of value to give to them. I hope that the information that I have provided in this book is able to help you at least find your way on this journey. I wish nothing more than for you to succeed to the volume that you would measure it. And even more than that, I wish that your brand will join the leagues of brands that are working towards making the world a better place one step at a time. This book covers: Why Use Social Media and SEO For Your Brand in 2019 Building a Personal Brand in 2019 Building Your Core Brand Strategy: 5 Tips for Success Identifying Yourself & Creating Your Offer Instagram Marketing For Your Brand in 2019 Instagram Stories Facebook Twitter Youtube Social Media Strategy Worksheet Search Engine Optimization (SEO) Tips and Tricks to Social Media Marketing and SEO Success Whether you're growing a business entity or working on establishing a personal brand that will eventually become a global icon, take the knowledge that you have gained here and make it work for you. Closing this book does not necessarily mean that the journey ends here. As I said when we were closing the last chapter of the book, it only ends when you say it does. Social media will continue to evolve; you should learn to evolve with it. But every time you hit a glitch along the way, feel free to come back to these pages and start the process again. No knowledge is ever truly lost. You only get deeper insight and perspective. The future is here. Are you ready for it?
