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Languages : en
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Author: Jennifer A. Mast
Publisher: Ward's Private Company Profile
ISBN: 9780810391406
Category : Business & Economics
Languages : en
Pages : 822
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Book Description
Provides insight into 150 US private companies. The directory contains articles from more than 150 sources, including trade and professional journals, business magazines, newspapers, investment reports and company brochures.
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Languages : en
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Category : Company profile resources
Languages : en
Pages : 276
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Languages : en
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Author: John McDonough
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754
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Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
