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Author: Harry Alcide Smith
Publisher: CRC Press
ISBN: 9781560242086
Category : Business & Economics
Languages : en
Pages : 396
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Book Description
Marketing Pharmaceutical Services discusses nearly every aspect of pharmacy patronage, the quintessential element of a successful community pharmacy practice. With recent trends showing availability and quality of both traditional and professional pharmacy services as key factors in patronage of a pharmacy, there is a greater need for understanding types of services customers desire in their community pharmacies. This anthology of research, gleaned from journals published over the past decade, with helpful interpretative comments by Smith and Coons, is the most complete resource available on marketing services. This unique volume provides data from which practicing pharmacists can develop a service programdesigned for its patrons and marketing strategies for promoting those services. Whether chain or independent drug stores, managers above the store level will find practical, relevant marketing hints in this one convenient source. Special topics covered include: defining and classifying patronage factors and motives characterizing consumers as related to pharmacy patronage assessing consumers'attitudes and perceptions concerning pharmacists'roles in counseling patrons on their use of drugs, private consulting with patrons, and prescription price strategizing marketing for special markets, such as elderly in housing communities and long term care facilities The variety of topics covered will interest all involved in the field of pharmacy from graduate and advanced undergraduate students and professors, to marketing and sales specialists, especially managers in the wholesale industry.
Author: Harry Alcide Smith
Publisher: CRC Press
ISBN: 9781560242086
Category : Business & Economics
Languages : en
Pages : 396
Get Book Here
Book Description
Marketing Pharmaceutical Services discusses nearly every aspect of pharmacy patronage, the quintessential element of a successful community pharmacy practice. With recent trends showing availability and quality of both traditional and professional pharmacy services as key factors in patronage of a pharmacy, there is a greater need for understanding types of services customers desire in their community pharmacies. This anthology of research, gleaned from journals published over the past decade, with helpful interpretative comments by Smith and Coons, is the most complete resource available on marketing services. This unique volume provides data from which practicing pharmacists can develop a service programdesigned for its patrons and marketing strategies for promoting those services. Whether chain or independent drug stores, managers above the store level will find practical, relevant marketing hints in this one convenient source. Special topics covered include: defining and classifying patronage factors and motives characterizing consumers as related to pharmacy patronage assessing consumers'attitudes and perceptions concerning pharmacists'roles in counseling patrons on their use of drugs, private consulting with patrons, and prescription price strategizing marketing for special markets, such as elderly in housing communities and long term care facilities The variety of topics covered will interest all involved in the field of pharmacy from graduate and advanced undergraduate students and professors, to marketing and sales specialists, especially managers in the wholesale industry.
Author: Dichter Institute for Motivational Research, Inc
Publisher:
ISBN:
Category : Pharmacist and patient
Languages : en
Pages : 0
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Book Description
Author: Dennis B. Worthen
Publisher: CRC Press
ISBN: 9780789024251
Category : Medical
Languages : en
Pages : 296
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Book Description
A book for today’s student of pharmacy—as well as the pharmacy professional! There were several surveys and conferences on pharmacy during the twentieth century, but few had the impact of the Millis Study Commission on Pharmacy. The Millis Study Commission on Pharmacy: A Road Map to a Profession's Future is an insightful look at the report and its effects on today’s pharmacy profession. The book chronicles the educational surveys of the twentieth century, reviews the study’s impact on the profession, and then presents “Pharmacists for the Future,” the actual Millis Study Commission’s 1975 report. This source provides a multi-perspective look at pharmacy, its place in society, and its direction for the future. The Millis Commission is seen as the turning point for pharmacy as a profession, calling for a shift in focus from being product centered to being patient centered. One reason the study has remained so effectual was that the study commission’s views came from a membership that included not only pharmacy professionals but also educators and other health professionals who provided a depth of knowledge beyond, but still interconnected with, pharmacy. The Millis Study Commission on Pharmacy: A Road Map to a Profession's Future reviews pharmacy’s forces of change, educational recommendations, and credentialing issues past and present. The book also traces the Minnesota Program and Kellogg Program, direct applications of the study’s suggestions. Helpful tables and a thorough bibliography are included to provide full clarity of thought. The Millis Study Commission on Pharmacy: A Road Map to a Profession's Future discusses: the history of pharmacy in the twentieth century differences between other studies and the Millis study the Health Manpower Act of 1968 evolving educational standards and recommendations changing roles of pharmacists pharmacist activities beyond distribution the future of pharmacy The Millis Study Commission on Pharmacy: A Road Map to a Profession's Future is an essential resource for educators, graduate students, pharmaceutical professionals, pharmacists, health professionals, and anyone interested in the history of pharmacy.
Author: United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher:
ISBN:
Category : Drug traffic
Languages : en
Pages : 708
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Book Description
Author:
Publisher:
ISBN:
Category : Pharmacy
Languages : en
Pages : 1542
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Book Description
Author: Albert I. Wertheimer
Publisher: CRC Press
ISBN: 9781560249528
Category : Medical
Languages : en
Pages : 882
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Book Description
Social and Behavioral Aspects of Pharmaceutical Care takes known social and behavioral science principles and applies them to pharmacy practice. This allows readers who are training to deliver or already delivering pharmaceutical care to enhance their communication, counseling, and patient education skills. While working through this superb text, students and practitioners will develop optimal skills as problemsolvers, therapeutic consultants, patient educators, and counselors as they learn how to enhance patient compliance, negate stigma, and help patients become more comfortable with their medical situations. The instructor?s manual that comes with the text is filled with exercises that highlight the most important aspects of each chapter and engages readers in the content of each chapter. Readers who approach this text with a real desire to better understand how behavior links to the complexities of an individual?s or social group?s actions and deeds will find it exhilarating reading as they gain a better understanding of and appreciation for pharmaceutical care and its behavioral underpinnings. Also, instead of offering only a few definitive answers, Social and Behavioral Aspects of Pharmaceutical Care contains extensive descriptions of phenomena known to be true but which are all subject to change when new variables are introduced. This helps readers become more aware of and comfortable with the “gray” areas of pharmacy. Authors in Social and Behavioral Aspects of Pharmaceutical Care take pieces of the complex web of pharmaceutical care, describe known microcosmic components of such care, and then relate the pieces back to the integrity of the web. Readers will find that the behavior of the patient, the prescriber, the systems that allow for these interactions, and, ultimately, the outcomes of medication use are in fact, not as simple as they may appear. Readers learn to deal with these complexities by improving their interactive skills in these areas: compliance placebos medication stigma self-medication health beliefs opinion information professionalism socialization nonmedical drug use public health illness behavior sick role how attitudes affect behaviors ethics Using this text in pharmaceutical administration, social pharmacy, and behavioral pharmacy courses better prepares training pharmacists for contemporary and future roles that more closely bind them to their patients and their prescribing community. It offers an excellent, comprehensive overview of the social-economic aspect of pharmaceutical care through its theoretical models and practical examples that elaborate on the pharmacist?s role in identifying patients’non-compliant behavior and in managing other drug-related problems. Undergraduate and graduate pharmacy students; pharmacy school, drug company, and health science center libraries; practicing retail and hospital pharmacists; and national, state, and local pharmacy associations will find Social and Behavioral Aspects of Pharmaceutical Care an important addition to their reading material as it serves as a valuable developmental tool for both students and practicing professionals.
Author: Mickey C. Smith Ph.D.
Publisher: Routledge
ISBN: 1317940709
Category : Business & Economics
Languages : en
Pages : 548
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Book Description
Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309468086
Category : Medical
Languages : en
Pages : 235
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Book Description
Thanks to remarkable advances in modern health care attributable to science, engineering, and medicine, it is now possible to cure or manage illnesses that were long deemed untreatable. At the same time, however, the United States is facing the vexing challenge of a seemingly uncontrolled rise in the cost of health care. Total medical expenditures are rapidly approaching 20 percent of the gross domestic product and are crowding out other priorities of national importance. The use of increasingly expensive prescription drugs is a significant part of this problem, making the cost of biopharmaceuticals a serious national concern with broad political implications. Especially with the highly visible and very large price increases for prescription drugs that have occurred in recent years, finding a way to make prescription medicinesâ€"and health care at largeâ€"more affordable for everyone has become a socioeconomic imperative. Affordability is a complex function of factors, including not just the prices of the drugs themselves, but also the details of an individual's insurance coverage and the number of medical conditions that an individual or family confronts. Therefore, any solution to the affordability issue will require considering all of these factors together. The current high and increasing costs of prescription drugsâ€"coupled with the broader trends in overall health care costsâ€"is unsustainable to society as a whole. Making Medicines Affordable examines patient access to affordable and effective therapies, with emphasis on drug pricing, inflation in the cost of drugs, and insurance design. This report explores structural and policy factors influencing drug pricing, drug access programs, the emerging role of comparative effectiveness assessments in payment policies, changing finances of medical practice with regard to drug costs and reimbursement, and measures to prevent drug shortages and foster continued innovation in drug development. It makes recommendations for policy actions that could address drug price trends, improve patient access to affordable and effective treatments, and encourage innovations that address significant needs in health care.
Author: Mickey C. Smith
Publisher: Routledge
ISBN: 1317940717
Category : Business & Economics
Languages : en
Pages : 544
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Book Description
Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.
Author: Michael Smith
Publisher: CRC Press
ISBN: 9780789018762
Category : Medical
Languages : en
Pages : 508
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Book Description
The healthcare field is rapidly evolving, compelled by technological strides, pressure to increase efficiency, and demand to contain costs. Pharmacy and the U.S. Health Care System, Third Edition is the classic text used to prepare pharmacists for independent practice in today's unpredictable environment since the first edition was published in 1991. This new edition is now streamlined and tailored for a one-semester course, completely updated with the most recent data, statistics, and emerging issues relevant to today's pharmacy professional, with new chapters devoted to the political realities of the industry and the future of pharmacy.
