College Students' Reactions to the Portrayal of the Elderly in Television Commercials PDF Download
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Author: Allison Reuland
Publisher:
ISBN:
Category : Ageism in advertising
Languages : en
Pages : 58
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Book Description
Author: Allison Reuland
Publisher:
ISBN:
Category : Ageism in advertising
Languages : en
Pages : 58
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Book Description
Author: Kathryn E. Serock
Publisher:
ISBN:
Category : Children and older people
Languages : en
Pages : 342
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Book Description
Author: Louis Martin Briones
Publisher:
ISBN:
Category : Older people on television
Languages : en
Pages : 196
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Book Description
Abstract.
Author: Dora Quanbeck
Publisher:
ISBN:
Category : Older people on television
Languages : en
Pages : 186
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Book Description
Author: Thomas E. Robinson
Publisher: Taylor & Francis
ISBN: 9780815332152
Category : Business & Economics
Languages : en
Pages : 97
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Book Description
Older individuals currently represent 13% of the total population of the United States, and with their strong economic base, growth potential, and longer life expectancy, targeting them would seem ideal for advertisers. However, there is little evidence that this type of marketing exists. This study explores the level to which older Americans are targeted, represented, and portrayed in media advertising.
Author: Hana Noor Al-Deen
Publisher: Routledge
ISBN: 1136686010
Category : Language Arts & Disciplines
Languages : en
Pages : 280
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Book Description
Recently, the communication discipline has devoted increasing energy toward the study of aging, yet most of the research has insufficiently addressed a crucial factor in communicative relationships--culture. Meanwhile, cross-cultural/intercultural communication has not adequately addressed the aging process. Combining three powerful elements--communication, aging, and culture--all of which have an increasingly profound impact on today's multicultural society, this book focuses on older Americans in various communicative contexts within the framework of their cultures. Composed of original research by experts in their respective fields, the book combines communication, aging, and culture for a unique examination of those elements in American society. Section 1 deals with perspectives in cross-cultural communication and aging. These perspectives both illustrate the issues that greatly affect the lives of our elders and suggest ways to improve their status. Section 2 showcases three American co-cultures: Hawaiian, Arab, and Mormon illustrate how language, attitudes, and mentoring can serve as the links for maintaining cross-generational continuity in multicultural society. Section 3 demonstrates that many American organizations frequently contribute to the hardships that both internal elder customers (employees) and external elder customers (residents and patients) must endure. Section 4 incorporates popular culture and aging. It presents the role of selective popular media in portraying our elders. Because Americans rely heavily on the media, their mediated perceptions can have a profound impact on their attitudes toward the older population. Designed as a reader or supplementary text for college students in communication, gerontology, anthropology, sociology, and other related fields, this text can also be used by professionals in gerontological service areas, by libraries, and as a personal reference. It offers extensive appendices, figures, and tables for additional reference.
Author: Thomas E. Robinson II
Publisher: Garland Science
ISBN: 100052521X
Category : Social Science
Languages : en
Pages : 112
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Book Description
First published in 1998. As society grows and changes, advertisers are faced with the challenge of matching their advertising messages to new and different target audiences. For example, children, adolescents, men, women, and "older" individuals are all audiences with specific needs, wants, and desires that advertisers must address in their advertising appeals. The purpose of this research is to determine the degree to which certain advertisements in the general interest media portray older individuals differently depending on the target audience. Specifically, this study examines advertisers’ attempts, in the electronic and print media, to target and attract the business of the older population.
Author: Amir Hetsroni
Publisher: Bloomsbury Publishing USA
ISBN: 144111503X
Category : Social Science
Languages : en
Pages : 272
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Book Description
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
Author: Mary Lee Hummert
Publisher: SAGE
ISBN: 0803951175
Category : Language Arts & Disciplines
Languages : en
Pages : 281
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Book Description
By highlighting the commonalities across a range of disciplines, this volume provides a unique and broad-based perspective on communication and ageing. This integrative approach brings together the best of current research and theory from communication, cognitive psychology, psycholinguistics and medical sociology. Centring on three topics - cognition, language and relationships - the book explores the individual areas as well as the ways in which they intersect. It brings to light the implications of individual differences among members of the elderly population as they affect communication, and illustrates the positive as well as the negative effects of the ageing process on language production, relational satisfaction an
Author: United States. Congress. House. Select Committee on Aging
Publisher:
ISBN:
Category : Aged on television
Languages : en
Pages : 280
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Book Description
