Collective Protection of Consumer Interests in the Business-oriented Market PDF Download
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Author:
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ISBN:
Category :
Languages : en
Pages : 71
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 71
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Book Description
Author: Robert Bork
Publisher:
ISBN: 9781736089712
Category :
Languages : en
Pages : 536
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Book Description
The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Bundesministerium der Justiz und Verbraucherschutz
Publisher:
ISBN: 9783848780815
Category :
Languages : en
Pages : 574
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Book Description
Author: John J. Siegfried
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 400
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Book Description
Author: Hans Jeleby
Publisher: Nordic Council of Ministers
ISBN: 9789291207978
Category : Social Science
Languages : en
Pages : 216
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Book Description
Facts and Views on Nordic Consumer Policy
Author: Louis E. Boone
Publisher: John Wiley & Sons
ISBN: 1119812631
Category : Business & Economics
Languages : en
Pages : 674
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Book Description
Student-friendly, engaging, and accessible, Contemporary Business, 19e equips students with the skills to assess and solve today's global business challenges and succeed in a fast-paced environment. Designed to drive interest in business, our newest edition offers a comprehensive approach to the material, including a variety of resources to support today's students. Its modern approach, wealth of videos, relevant and up-to-date content, and career readiness resources keep your course current and engaging.
Author: Marcos Fava Neves
Publisher: Routledge
ISBN: 0415626390
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships that deserve consideration during the planning process; and the introduction of 'collective-action' thinking, which raises the prospect for cooperation between competitors. With this clear, comprehensive framework for strategic planning, companies can be sure to navigate today's complex environment and enhance their prospects of success.
Author: Geoffrey Paul Lantos
Publisher: Routledge
ISBN: 1317473841
Category : Business & Economics
Languages : en
Pages : 648
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Book Description
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Author: Hervé Dumez
Publisher: Edward Elgar Publishing
ISBN: 1839106689
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Collective action by firms is a central societal phenomenon, whereby firms set up specific devices, referred to by the authors as ‘Firms’ Collective Action Devices’ (FCADs). This timely book shows how the phenomenon has been studied in a variety of academic disciplines, including history, political science, economics, sociology, management and organization theory, and how FCADs are used in lobbying, and to tackle issues such as those related to the environment and human rights. The book uses the concepts of meta-organization and heterarchy to give a fascinating overview of firms’ collective action, investigate some little-known aspects of the phenomenon, and examine the impact of FCADs on the economy and democracy.
