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Author: Maryann McCabe
Publisher: Taylor & Francis
ISBN: 1315534568
Category : Social Science
Languages : en
Pages : 151
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Book Description
In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture; addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders; reveals the essentially dynamic process of collaborative ethnography; shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.
Author: Maryann McCabe
Publisher: Taylor & Francis
ISBN: 1315534568
Category : Social Science
Languages : en
Pages : 151
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Book Description
In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture; addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders; reveals the essentially dynamic process of collaborative ethnography; shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.
Author: Jenessa Mae Spears
Publisher: Taylor & Francis
ISBN: 1040127940
Category : Computers
Languages : en
Pages : 623
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Book Description
The Routledge Companion to Practicing Anthropology and Design provides a comprehensive overview of the history of the relationship between these two fields and their current state, outlining key concepts and current debates as well as positing directions for future practice and research. Bringing together original work from a diverse group of established and emerging professionals, this volume joins a wider conversation about the trajectory of this transdisciplinary movement inspired by the continuing evolution of anthropology and design as they have adapted to accelerating and unpredictable conditions in arenas that span sectors, economies, socio-cultural groups, and geographies. It homes in on both the growing convergence and tensions between them while exploring how individuals from both fields have found ways of mixing, experimenting, and evolving theory and new forms of practice, highlighting the experimental theories and practices their transdisciplinarity has generated. The Routledge Companion to Practicing Anthropology and Design is a valuable reference tool for practitioners, scholars, and upper-level students in the fields of anthropology and design as well as related disciplines.
Author: Maryann McCabe
Publisher: Lexington Books
ISBN: 1498544525
Category : Social Science
Languages : en
Pages : 319
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Book Description
This book offers keen insight and useful lessons underscoring the value of practice to theory. Conceived by two anthropologists who lead consulting practices, McCabe and Briody selected contributors to explore how cultural change happens in a variety of consumer and organizational contexts. The 12 case studies illustrate the explanatory potential and the problem-solving strengths of assemblage theory, and the role of human agency in provoking cultural change. The case studies are compelling due to connections between the case narratives and graphics, and researcher engagement in the pragmatics of implementation—both of which shape and encourage learning. This volume will be markedly useful to practitioners engaged in research and implementation. It will also appeal to students and faculty in a variety of fields including anthropology, business management, marketing, sociology, cultural studies, and industrial design.
Author: Gary P. Ferraro
Publisher: Routledge
ISBN: 1315410990
Category : Social Science
Languages : en
Pages : 465
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Book Description
Now in its eighth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals and organizations face as they work globally and across cultures. The cross-cultural scenarios presented in each chapter allow students of business, management, and anthropology alike to explore cultural difference while gaining valuable practice in thinking through a variety of complex and thorny cultural issues. The fully updated eighth edition offers: • an expanded focus on organizational activities, with two new chapters that provide greater insight into organizational culture and change, and customer engagement; • fresh case study material with a range of examples drawn from around the world; • further resources via a companion website, including a fully updated Instructor’s Manual and new interactive quiz questions for students.
Author: Mark Cieslik
Publisher: Policy Press
ISBN: 152920612X
Category : History
Languages : en
Pages : 258
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Book Description
This original collection draws on the latest empirical research to explore the practical challenges facing happiness researchers today. By uniquely combining the critical approach of sociology with techniques from other disciplines, the contributors illuminate new qualitative and biographical approaches of the study of happiness and well-being.
Author: Brigitte Jordan
Publisher: Routledge
ISBN: 1315435446
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.
Author: Timothy de Waal Malefyt
Publisher: Routledge
ISBN: 1000052990
Category : Science
Languages : en
Pages : 276
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Book Description
Women are the world’s most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women’s lives, bodies, and work. This book examines the contradictions and mismatches between women’s everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices, and material consumption into positive practices for living. The rich range of ethnographic accounts, drawn from countries including the United States, Brazil, Mexico, Denmark, Japan, and China, provide readers with a valuable perspective on consumer behaviour.
Author: Luke Eric Lassiter
Publisher: University of Chicago Press
ISBN: 0226467015
Category : Social Science
Languages : en
Pages : 217
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Book Description
Collaboration between ethnographers and subjects has long been a product of the close, intimate relationships that define ethnographic research. But increasingly, collaboration is no longer viewed as merely a consequence of fieldwork; instead collaboration now preconditions and shapes research design as well as its dissemination. As a result, ethnographic subjects are shifting from being informants to being consultants. The emergence of collaborative ethnography highlights this relationship between consultant and ethnographer, moving it to center stage as a calculated part not only of fieldwork but also of the writing process itself. The Chicago Guide to Collaborative Ethnography presents a historical, theoretical, and practice-oriented road map for this shift from incidental collaboration to a more conscious and explicit collaborative strategy. Luke Eric Lassiter charts the history of collaborative ethnography from its earliest implementation to its contemporary emergence in fields such as feminism, humanistic anthropology, and critical ethnography. On this historical and theoretical base, Lassiter outlines concrete steps for achieving a more deliberate and overt collaborative practice throughout the processes of fieldwork and writing. As a participatory action situated in the ethical commitments between ethnographers and consultants and focused on the co-construction of texts, collaborative ethnography, argues Lassiter, is among the most powerful ways to press ethnographic fieldwork and writing into the service of an applied and public scholarship. A comprehensive and highly accessible handbook for ethnographers of all stripes, The Chicago Guide to Collaborative Ethnography will become a fixture in the development of a critical practice of anthropology, invaluable to both undergraduates, graduate students, and faculty alike.
Author: Sierk Ybema
Publisher: SAGE
ISBN: 1446248186
Category : Social Science
Languages : en
Pages : 306
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Book Description
Just as newspapers do not, typically, engage with the ordinary experiences of people′s daily lives, so organizational studies has also tended largely to ignore the humdrum, everyday experiences of people working in organizations. However, ethnographic approaches provide in-depth and up-close understandings of how the ′everyday-ness′ of work is organized and how, in turn, work itself organizes people and the societies they inhabit. Organizational Ethnography brings contributions from leading scholars in organizational studies that serve to unpack an ethnographic perspective on organizations and organizational research. The authors explore the particular problems faced by organizational ethnographers, including: - questions of gaining access to research sites within organizations; - the many styles of writing organizational ethnography; - the role of friendship relations in the field; - problems of distance and closeness; - the doing of at-home ethnography; - ethical issues; - standards for evaluating ethnographic work. This book is a vital resource for organizational scholars and students doing or writing ethnography in the fields of business and management, public administration, education, health care, social work, or any related field in which organizations play a role.
Author: Andrew R. Ruis
Publisher: Springer Nature
ISBN: 3030677885
Category : Computers
Languages : en
Pages : 432
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Book Description
This book constitutes the refereed proceedings of the Second International Conference on Quantitative Ethnography, ICQE 2020, held in February 2021. Due to the COVID-19 pandemic the conference has been postponed to 2021 and was held in online format. The 28 full papers were selected from 56 submissions. The contributions in this volume come from diverse fields and perspectives, and present the studies on advantages of using quantitative ethnography methods and techniques in a number of different domains and contexts, including ethnography and statistics, human interpretation and machine processing, etc.
