Cognition and Survey Research PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Cognition and Survey Research PDF full book. Access full book title Cognition and Survey Research by Monroe G. Sirken. Download full books in PDF and EPUB format.
Author: Monroe G. Sirken
Publisher: Wiley-Interscience
ISBN:
Category : Mathematics
Languages : en
Pages : 432
Get Book Here
Book Description
Survey methods research—an interdisciplinary approach. Introducing the theory and tools of cognitive aspects of survey methodology (CASM)—a movement that has greatly contributed to the evolving field of survey methods research—this collection of monographs explores advances in the use of cognitive psychology and other sciences to improve the quality of data collected in surveys. In 22 articles commissioned specifically for this volume, leading survey researchers, social scientists, and statisticians from around the globe evaluate the advantages of interdisciplinary survey techniques, focusing on the many contributions of the CASM movement and drawing on such disciplines as statistics, cognitive psychology, sociology, behavioral sciences, anthropology, linguistics, and computer sciences. The authors explain basic concepts and methodologies and demonstrate the application of cognitive theory to all phases of survey research, including data processing, analysis, presentation, and administration. They provide a critical review of the history and findings of CASM-oriented research and describe useful cognitive models used in survey testing and design. Also, the authors discuss the expanding role of computer technologies and statistical advances in the interdisciplinary aspects of survey methods and draw a roadmap for interdisciplinary survey research into the twenty-first century. Clearly written and supplemented with extensive references and more than 80 figures and charts, Cognition and Survey Research is an indispensable guide for statisticians and professionals who would like to be at the cutting edge of interdisciplinary survey methods research involving the social, cognitive, computer, or statistical sciences.
Author: Monroe G. Sirken
Publisher: Wiley-Interscience
ISBN:
Category : Mathematics
Languages : en
Pages : 432
Get Book Here
Book Description
Survey methods research—an interdisciplinary approach. Introducing the theory and tools of cognitive aspects of survey methodology (CASM)—a movement that has greatly contributed to the evolving field of survey methods research—this collection of monographs explores advances in the use of cognitive psychology and other sciences to improve the quality of data collected in surveys. In 22 articles commissioned specifically for this volume, leading survey researchers, social scientists, and statisticians from around the globe evaluate the advantages of interdisciplinary survey techniques, focusing on the many contributions of the CASM movement and drawing on such disciplines as statistics, cognitive psychology, sociology, behavioral sciences, anthropology, linguistics, and computer sciences. The authors explain basic concepts and methodologies and demonstrate the application of cognitive theory to all phases of survey research, including data processing, analysis, presentation, and administration. They provide a critical review of the history and findings of CASM-oriented research and describe useful cognitive models used in survey testing and design. Also, the authors discuss the expanding role of computer technologies and statistical advances in the interdisciplinary aspects of survey methods and draw a roadmap for interdisciplinary survey research into the twenty-first century. Clearly written and supplemented with extensive references and more than 80 figures and charts, Cognition and Survey Research is an indispensable guide for statisticians and professionals who would like to be at the cutting edge of interdisciplinary survey methods research involving the social, cognitive, computer, or statistical sciences.
Author: Judith M. Tanur
Publisher: Russell Sage Foundation
ISBN: 1610445260
Category : Social Science
Languages : en
Pages : 329
Get Book Here
Book Description
The social survey has become an essential tool in modern society, providing crucial measurements of social change, describing social life, and guiding government policy. But the validity of surveys is fragile and depends ultimately upon the accuracy of answers to survey questions. As our dependence on surveys grows, so too have questions about the accuracy of survey responses. Authored by a group of experts in cognitive psychology, linguistics, and survey research, Questions About Questions provides a broad review of the survey response problem. Examining the cognitive and social processes that influence the answers to questions, the book first takes up the problem of meaning and demonstrates that a respondent must share the survey researcher's intended meaning of a question if the response is to be revealing and informative. The book then turns to an examination of memory. It provides a framework for understanding the processes that can introduce errors into retrospective reports, useful guidance on when those reports are more or less trustworthy, and investigates techniques for the improvement of such reports. Questions about the rigid standardization imposed on the survey interview receive a thorough airing as the authors show how traditional survey formats violate the usual norms of conversational behavior and potentially endanger the validity of the data collected. Synthesizing the work of the Social Science Research Council's Committee on Cognition and Survey Research, Questions About Questions emphasizes the reciprocal gains to be achieved when insights and techniques from the cognitive sciences and survey research are exchanged. "these chapters provide a good sense of the range of survey problems investigated by the cognitive movement, the methods and ideas it draws upon, and the results it has yielded." —American Journal of Sociology
Author: Norbert Schwarz
Publisher: Psychology Press
ISBN: 131777888X
Category : Psychology
Languages : en
Pages : 125
Get Book Here
Book Description
Psychological research into human cognition and judgment reveals a wide range of biases and shortcomings. Whether we form impressions of other people, recall episodes from memory, report our attitudes in an opinion poll, or make important decisions, we often get it wrong. The errors made are not trivial and often seem to violate common sense and basic logic. A closer look at the underlying processes, however, suggests that many of the well known fallacies do not necessarily reflect inherent shortcomings of human judgment. Rather, they partially reflect that research participants bring the tacit assumptions that govern the conduct of conversation in daily life to the research situation. According to these assumptions, communicated information comes with a guarantee of relevance and listeners are entitled to assume that the speaker tries to be informative, truthful, relevant, and clear. Moreover, listeners interpret the speakers' utterances on the assumption that they are trying to live up to these ideals. This book introduces social science researchers to the "logic of conversation" developed by Paul Grice, a philosopher of language, who proposed the cooperative principle and a set of maxims on which conversationalists implicitly rely. The author applies this framework to a wide range of topics, including research on person perception, decision making, and the emergence of context effects in attitude measurement and public opinion research. Experimental studies reveal that the biases generally seen in such research are, in part, a function of violations of Gricean conversational norms. The author discusses implications for the design of experiments and questionnaires and addresses the socially contextualized nature of human judgment.
Author: Janet A. Harkness
Publisher: John Wiley & Sons
ISBN: 0470609915
Category : Mathematics
Languages : en
Pages : 620
Get Book Here
Book Description
A unique collaboration featuring the latest methodologies and research on multi- and cross-national surveys Over the past two decades, the relevance of cross-national and cross-cultural methodologies has heightened across various fields of study. Responding to increasing cultural diversity and rapid changes in how research is conducted, Survey Methods in Multinational, Multiregional, and Multicultural Contexts addresses the need for refined tools and improved procedures in cross-cultural and cross-national studies worldwide. Based on research submitted to the International Conference on Multinational, Multicultural, and Multiregional Survey Methods (3MC), this book identifies important changes in comparative methodology approaches, outlines new findings, and provides insight into future developments in the field. Some of the world's leading survey researchers gather in this volume to address the need for a standard framework that promotes quality assurance and quality control in survey research, and its impact on various stages of the survey life cycle, including study design and organization, cross-national sampling, testing and pretesting, data collection, and input and output variable harmonization. Self-contained chapters feature coverage of various topics, such as: Question and questionnaire design, from both global and study-specific perspectives The construction and evaluation of survey translations and instrument adaptations The effects of cultural difference on the perception of question and response categories Non-response issues Analysis in comparative contexts, featuring discussion of polytomous item response theory, categorization problems, and Multi-Trait-Multi-Methods (MTMM) The significance of evolving methodologies for current international survey programs, including the European Social Survey, the International Social Survey Programme, and the Gallup World Poll Survey Methods in Multinational, Multiregional, and Multicultural Contexts is a valuable supplement for courses on comparative survey methods at the upper-undergraduate and graduate levels. It also serves as an insightful reference for professionals who design, implement, and analyze comparative research in the areas of business, public health, and the social and behavioral sciences.
Author: Debbie Collins
Publisher: SAGE
ISBN: 147390918X
Category : Social Science
Languages : en
Pages : 289
Get Book Here
Book Description
The use of the cognitive interviewing method for survey question testing has proliferated and evolved over the past 30 years. In more recent years the method has been applied to the evaluation of information letters and leaflets and to research consent forms. This book provides a practical handbook for implementing cognitive interviewing methods in the context of applied social policy research, based on the approach used by the authors at the NatCen Social Research (NatCen) where cognitive interviewing methods have been used for well over a decade. The book provides a justification for the importance of question testing and evaluation and discusses the position of cognitive interviewing in relation to other questionnaire development and evaluation techniques. Throughout the book, the focus is on providing practical and hands-on guidance around elements such as sampling and recruitment, designing probes, interviewing skills, data management and analysis and how to interpret the findings and use them to improve survey questions and other documents. The book also covers cognitive interviewing in different survey modes, in cross national, cross cultural and multilingual settings and discusses some other potential uses of the method.
Author: Gordon B. Willis
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 356
Get Book Here
Book Description
The work provides general guidance about questionnaire design, development, and pre-testing sequence, with an emphasis on the cognitive interview.
Author: John Bissell Carroll
Publisher: Cambridge University Press
ISBN: 9780521387125
Category : Psychology
Languages : en
Pages : 832
Get Book Here
Book Description
The results of more than seventy years of investigation, by factor analysis, of the varieties of cognitive abilities, are described with particular attention to abilities in language, thinking, memory, visual and auditory perception, creativity, etc.
Author: Roger Tourangeau
Publisher: Cambridge University Press
ISBN: 9780521576291
Category : Psychology
Languages : en
Pages : 420
Get Book Here
Book Description
This valuable book examines the complex psychological processes involved in answering different types of survey questions. Drawing on both classic and modern research from cognitive psychology, social psychology, and survey methodology, the authors examine how survey responses are formulated and they demonstrate how seemingly unimportant features of the survey can affect the answers obtained. The book provides a comprehensive review of the sources of response errors in surveys, and it offers a coherent theory of the relation between the underlying views of the public and the results of public opinion polls. Topics include the comprehension of survey questions, the recall of relevant facts and beliefs, estimation and inferential processes people use to answer survey questions, the sources of the apparent instability of public opinion, the difficulties in getting responses into the required format, and the distortions introduced into surveys by deliberate misreporting.
Author: Ziva Kunda
Publisher: MIT Press
ISBN: 9780262611435
Category : Computers
Languages : en
Pages : 624
Get Book Here
Book Description
In this survey of research and theory about social cognition, Ziva Kunda reviews basic processes in social cognition, including the representation of social concepts, rules of inference, memory, hot cognition and automatic processing.
Author: Gordon B. Willis
Publisher: SAGE Publications
ISBN: 1483389308
Category : Social Science
Languages : en
Pages : 323
Get Book Here
Book Description
"As both an academic instructor in questionnaire design and a research design methodologist for the federal government, I feel this book is very timely, useful for students and practitioners, and unique in its use of real world practical examples that most everyone can relate." —Terry Richardson, General Accounting Office "The combination of theory and practical application will make this a useful book for students as well as professionals who want to learn how to incorporate cognitive interviewing into the questionnaire design process." —Rachel Caspar, RTI International The design and evaluation of questionnaires—and of other written and oral materials—is a challenging endeavor, fraught with potential pitfalls. Cognitive Interviewing: A Tool for Improving Questionnaire Design describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries. The work provides general guidance about questionnaire design, development, and pre-testing sequence, with an emphasis on the cognitive interview. In particular, the book gives detailed instructions about the use of verbal probing techniques, and how one can elicit additional information from subjects about their thinking and about the manner in which they react to tested questions. These tools help researchers discover how well their questions are working, where they are failing, and determine what they can do to rectify the wide variety of problems that may surface while working with questionnaires. Cognitive Interviewing is ideally suited as a course text for advanced undergraduate and graduate research courses across the social sciences. Professional researchers and faculty in the social sciences, as well as practice fields such as medicine, business, and education, will also find this an invaluable reference for survey research. There is no other book on the market that covers cognitive interviewing as applied to questionnaire design.
