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Author: Jashim Uddin Ahmed
Publisher:
ISBN: 9781526441713
Category : Food industry and trade
Languages : en
Pages :
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Book Description
In the noodles market of Bangladesh, competition is stiff among local and foreign brands. Though Cocola Noodles (CN) entered the market at an early stage, the company could not satisfy customer expectations and failed to gain a significant market share. Furthermore, CN faces the domination of Maggi in the instant noodles market with its product variety and quality along with an inefficient distribution channel. CN also lacks effective interactive marketing and intensive promotion, and therefore cannot generate mass recognition. However, as the noodle market is large, with suburban and rural customers, CN may have a chance to move forward.
Author: Jashim Uddin Ahmed
Publisher:
ISBN: 9781526441713
Category : Food industry and trade
Languages : en
Pages :
Get Book Here
Book Description
In the noodles market of Bangladesh, competition is stiff among local and foreign brands. Though Cocola Noodles (CN) entered the market at an early stage, the company could not satisfy customer expectations and failed to gain a significant market share. Furthermore, CN faces the domination of Maggi in the instant noodles market with its product variety and quality along with an inefficient distribution channel. CN also lacks effective interactive marketing and intensive promotion, and therefore cannot generate mass recognition. However, as the noodle market is large, with suburban and rural customers, CN may have a chance to move forward.
Author: Jashim Uddin Ahmed
Publisher:
ISBN: 9781473994607
Category : Branding (Marketing)
Languages : en
Pages :
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Book Description
The Royal Tiger case deals with the strategic marketing issues of an energy drink brand that is produced and distributed by Globe Soft Drinks Ltd (GSD) in Bangladesh. The energy drinks industry is flourishing in emerging economies like Bangladesh. Royal Tiger gives the Bangladeshi people a cheaper option for energy drinks compared to popular international brands, and the drink appeals to a target customer of younger people. The company also markets the drink through emotional appeal, using promotional tools such as TV, radio, print media and strategically placed billboards. With TV commercials, Globe Soft Drinks Ltd has established a footing in the rural and urban market through mass marketing, using popular celebrities for an emotional appeal. There are many challenges concerning energy drink consumption and health, but Royal Tiger seems optimistic as consumption of energy drinks is increasing.
Author: Jashim Uddin Ahmed
Publisher:
ISBN: 9781526444561
Category : Electronic commerce
Languages : en
Pages :
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Book Description
This case study investigates the key competitive advantages, marketing strategies, and challenges of Foodpanda, an online food delivery service in Bangladesh. Foodpanda operates globally and started operations in Bangladesh in 2013, currently operating in Dhaka, Chittagong, and Sylhet. Online food delivery service has a huge potential in Bangladesh with the rapid growth of e-commerce and extensive use of social media sites such as Facebook and Instagram. The target customer groups are busy urban people. With changing food habits in society, high internet usage, and a mobile based easy ordering system, the future of Foodpanda seems promising. However, Foodpanda is facing fierce competition from local players in the market, mainly HungryNaki. This case highlights how Foodpanda is focusing on various strategies to: (1) retain their market share, (2) deliver food on time through busy city traffic, and (3) be more aggressive in addressing the competition.
Author: Onkvisit
Publisher:
ISBN: 9788120312388
Category :
Languages : en
Pages : 750
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Book Description
Author: Samir Dani
Publisher: Kogan Page Publishers
ISBN: 0749473657
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
WINNER: ACA-Bruel 2015 - Prix des Associations With the growth of the food industry come unique logistics challenges, new supply routes, demand dynamics and investment re-shaping the future of the food logistics industry. It is therefore important for the food industry to innovate both with regards to demand management and sustainability of food sources for a growing population. Food Supply Chain Management and Logistics provides an accessible and essential guide to food supply chain management, considering the food supply chain from 'farm to fork'. Samir Dani shows the reader how to stay ahead of the game by keeping abreast of global best practice, harnessing the very latest technology and squeezing efficiency and profit from increasingly complex supply chains. Food Supply Chain Management and Logistics covers essential topics in food supply chain management, including: food supply chain production and manufacturing; food logistics; food regulation, safety and quality; food sourcing; food retailing; risk management; food innovation; technology trends; food sector and economic regeneration; challenges in International food supply chains; triple bottom-line trends in the food sector; food security and future challenges. Winner of the 2015 Prix des Associations, this book has been commended for its comprehensive coverage of the design, governance, supporting mechanisms and future challenges in the food supply chain.
Author: Robert W. Palmatier
Publisher: Routledge
ISBN: 1000649997
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.
Author: Aya Hirata Kimura
Publisher: Cornell University Press
ISBN: 0801467683
Category : Technology & Engineering
Languages : en
Pages : 241
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Book Description
For decades, NGOs targeting world hunger focused on ensuring that adequate quantities of food were being sent to those in need. In the 1990s, the international food policy community turned its focus to the "hidden hunger" of micronutrient deficiencies, a problem that resulted in two scientific solutions: fortification, the addition of nutrients to processed foods, and biofortification, the modification of crops to produce more nutritious yields. This hidden hunger was presented as a scientific problem to be solved by "experts" and scientifically engineered smart foods rather than through local knowledge, which was deemed unscientific and, hence, irrelevant.In Hidden Hunger, Aya Hirata Kimura explores this recent emphasis on micronutrients and smart foods within the international development community and, in particular, how the voices of women were silenced despite their expertise in food purchasing and preparation. Kimura grounds her analysis in case studies of attempts to enrich and market three basic foods—rice, wheat flour, and baby food—in Indonesia. She shows the power of nutritionism and how its technical focus enhanced the power of corporations as a government partner while restricting public participation in the making of policy for public health and food. She also analyzes the role of advertising to promote fortified foodstuffs and traces the history of Golden Rice, a crop genetically engineered to alleviate vitamin A deficiencies. Situating the recent turn to smart food in Indonesia and elsewhere as part of a long history of technical attempts to solve the Third World food problem, Kimura deftly analyzes the intersection of scientific expertise, market forces, and gendered knowledge to illuminate how hidden hunger ultimately defined women as victims rather than as active agents.
Author: Donna R. Gabaccia
Publisher: Harvard University Press
ISBN: 0674037448
Category : Social Science
Languages : en
Pages : 289
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Book Description
Ghulam Bombaywala sells bagels in Houston. Demetrios dishes up pizza in Connecticut. The Wangs serve tacos in Los Angeles. How ethnicity has influenced American eating habits—and thus, the make-up and direction of the American cultural mainstream—is the story told in We Are What We Eat. It is a complex tale of ethnic mingling and borrowing, of entrepreneurship and connoisseurship, of food as a social and political symbol and weapon—and a thoroughly entertaining history of our culinary tradition of multiculturalism. The story of successive generations of Americans experimenting with their new neighbors’ foods highlights the marketplace as an important arena for defining and expressing ethnic identities and relationships. We Are What We Eat follows the fortunes of dozens of enterprising immigrant cooks and grocers, street hawkers and restaurateurs who have cultivated and changed the tastes of native-born Americans from the seventeenth century to the present. It also tells of the mass corporate production of foods like spaghetti, bagels, corn chips, and salsa, obliterating their ethnic identities. The book draws a surprisingly peaceful picture of American ethnic relations, in which “Americanized” foods like Spaghetti-Os happily coexist with painstakingly pure ethnic dishes and creative hybrids. Donna Gabaccia invites us to consider: If we are what we eat, who are we? Americans’ multi-ethnic eating is a constant reminder of how widespread, and mutually enjoyable, ethnic interaction has sometimes been in the United States. Amid our wrangling over immigration and tribal differences, it reveals that on a basic level, in the way we sustain life and seek pleasure, we are all multicultural.
Author: Brian Thompson
Publisher: CABI
ISBN: 1845937147
Category : Technology & Engineering
Languages : en
Pages : 432
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Book Description
This book, inclusive of 19 chapters, provides discussions on the benefits and limitations of food-based approaches for the prevention and control of micronutrient malnutrition. Different chapters focus on specific relevant topics, including current developments in food-based approaches and their program applications, relevance of agricultural interventions to nutrition, impact of multi-sectoral programmes with food-based approaches components in alleviating undernutrition and micronutrient malnutrition, animal-source foods as a food-based approach to address nutrient deficiencies, aquaculture's role in improving food and nutrition security, benefits of vegetables and fruits in preventing and combating micronutrient malnutrition, benefits of food-based approaches for overcoming single specific micronutrient deficiencies, and food fortification. This book will be of great use to professionals interested in public health, human nutrition, micronutrient deficiency interventions, food and nutrition security policy interventions, and agricultural research.
Author: Daryl Tarte
Publisher: ANU Press
ISBN: 1925022056
Category : Political Science
Languages : en
Pages : 240
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Book Description
Few people have been in the unique position of being able to observe and record the dramatic changes that have taken place in the islands of Fiji over the past 80 years than fourth-generation citizen, Daryl Tarte. He writes emotively, in great detail, about his personal experience of growing up on a remote island during the colonial era, when races were segregated, and white people lived an elite existence. Following independence, he has been personally involved with many of the key economic, political and social activities that have evolved and enabled the nation to progress during the 20th century. These include the sugar industry, tourism, commerce and industry, religion, the media, women and of course, the coups. His observations into the complexities of leadership in these areas of national development are fascinating and perceptive. Much of the story is told through the eyes of the many people of all races with whom he has interacted. Fiji is made up of over 300 unique islands. Tarte has been to many of them, and in a final chapter he gives an insightful commentary of how different they all are.
