Author: Heidi Thompson
Publisher:
ISBN: 9780692878231
Category :
Languages : en
Pages : 142
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Book Description
What if you could clone your best clients and work with them over and over again?Imagine how happy, fulfilled, and profitable you'd be if you could work with more of these ideal clients who appreciate and respect your work and don't object to your prices. Sounds magical, doesn't it? Clone Your Best Clients can help you identify, find, and attract your ideal clients.This book introduces readers to the "Clone Your Best Clients System," a process creative entrepreneurs and wedding business owners use to understand their very best clients and attract more clients just like them. You'll learn how to identify the clients you love to work with and create a marketing plan unique to your business that consistently attracts more of your ideal clients. If you want to work with more of your ideal clients and take the guesswork out of your marketing, this book is for you.
Author: Mike Michalowicz
Publisher: Penguin
ISBN: 073521414X
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.
Author: BusinessNews Publishing,
Publisher: Must Read Summaries
ISBN: 2511035901
Category : Business & Economics
Languages : en
Pages : 40
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Book Description
The must-read summary of Michael Michalowicz's book: "Profit First: A Simple System to Transform Any Business from a Cash Eating Monster to a Money-Making Machine". This complete summary of the ideas from Michael Michalowicz's book "Profit First" introduces the Profit First Approach. According to Michalowicz, this approach means prioritising profit, instead of leaving it as an afterthought. By following this approach, you can secure your profits and run your business on the remaining cash. There are four steps to install the Profit First Approach: 1. Draw a line in the sand 2. Set up your Profit First system 3. Use Profit First to destroy debt and optimise your business 4. Integrate some advanced techniques into your Profit First system Added-value of this summary: • Save time • Prioritise your company’s profits • Make your company permanently profitable To learn more, read “Profit First” and get your business profit-ready!
Author: thomas francis
Publisher: BookSummaryGr
ISBN:
Category : Study Aids
Languages : en
Pages : 37
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Book Description
Profit First by Mike Michalowicz The GAAP (Generally Accepted Accounting Principles) formula for determining a business's profit since time immemorial has always been: Sales - Expenses = Profits While that formula is logically accurate, it doesn't really take human nature into account. Specifically, most small business owners do what can be termed "bank balance accounting" – they look at their bank balance and make decisions based on the balance they see. That relegates profit to an afterthought – something which will be left over at the end of the year with a bit of luck. The Profit First Accounting (PFA) approach is to flip the standard GAAP formula this way: Sales - Profit = Expenses You take a predetermined percentage of profit from every sale first and then use only the remainder to pay for your expenses. Or put another way, with PFA, you secure your profit first and then run your business on the remaining cash. PFA Take your profit first and then scale your expenses to match that goal “It comes down to this – do you want to treat your profitability like leftovers, knowing you may only find scraps or an empty plate? Or do you want to get your full, healthy share right up front? I don't know about you, but I want to get my due portion first. I have taught the Profit First system to small companies and big companies, to private companies and even public companies. It works for all of them. And it will work for you. My commitment to you is that, if you follow the Profit First system, your business will become permanently profitable from the moment of your next deposit."
Author: Dan Ramsey
Publisher: Simon and Schuster
ISBN: 1605509914
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Consultants work in all fields. They operate from offices and from home, work for investment firms and as personal trainers, or have expertise as accountants and wedding planners. The independence, flexibility, and potential income it brings make for an exciting and satisfying career. And it’s an increasingly popular one for highly skilled, motivated professionals who’ve been laid off in this unstable economy. This guide features tips and tricks to help beat the competition, including how to: Set—and keep—personal and financial goals Organize important paperwork Price and market specific services Create advertising and publicity plans Grow a business, from finding a partner to managing employees Minimize and eliminate business risks Consultants are paid well for their advice—if they know how to operate a successful business. With advice from experts in a variety of areas, this valuable guide helps you create the business of your dreams!
Author: Jay Conrad Levinson
Publisher: Trafford Publishing
ISBN: 1412003997
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Through the eyes of two Guerrilla Marketers, this book shows you Guerrilla Marketing ideas to help you build your business and make more as a financial advisor than you ever thought possible. Jay Conrad Levinson, author of the highly successful Guerrilla Marketing series of books has teamed up with financial advisor consultant and coach Grant W. Hicks, CIM, FCSI , to uncover all aspects of marketing for financial advisors. This work is a collection of fourteen years of researching and testing the best ideas for financial advisors. Grant's educational website www.financialadvisormarketing.com has additional resources to help any advisor at any level become more successful. This easy to read book will be an abundance of resources advisors need to dramatically change and grow their business. Inside you will find nine chapters including samples and templates to help build your business. The following is a chapter summary that will take the reader through forty business and marketing ideas, principles and examples that have been used successfully and step by step on how to apply them to your business. 1. Build a Better Business and Marketing Plan 2. Getting New Clients from Outside Sources 3. Getting New Clients from Internal Marketing 4. Welcoming New Clients 5. Wowing Clients 6. Mastering Service for All Clients 7. Taking Your Business to the Next Level 8. Marketing Principles for Financial Advisors 9. Guerrilla Marketing Tools and Marketing Action Plan Worksheets If you want to be a successful advisor in your market and improve your client service levels, then Guerilla Marketing For Financial Advisors is your marketing blueprint. It is time for advisors to take action.
Author: Bill Good
Publisher: Simon and Schuster
ISBN: 1439123284
Category : Business & Economics
Languages : en
Pages : 421
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Book Description
Whatever good or service you're selling, five likely customers are worth a hundred random names. No one can help you find new business by finding those five -- or five hundred, or fifty thousand -- best-qualified customers better than Bill Good. For over a decade, Bill Good's guide to increasing new business by finding the right prospective customers has been an invaluable resource to people in every imaginable profession involving selling. Now completely revised and updated to include lessons on how email, fax machines, and the Internet can be incorporated into an effective prospecting and selling campaign, it is the most valuable tool a salesperson can own. Anyone who does any prospecting or selling by phone -- from securities, insurance, and real estate to fund-raising -- knows the frustrations and rejections inherent in "cold calling." Many people come to fear it. But why should this be so? Certainly there are people out there who need and want the product you're selling. If only you could more efficiently generate a list of just those people, weed out the hopeless cases, and launch a simple and highly effective campaign to win them to your side. Prospecting Your Way to Sales Success shows you how to do just that. Bill Good draws on all he's learned from a long, successful career teaching companies and individual entrepreneurs how to create successful prospecting campaigns. He jettisons the stale, old-school, don't-believe-a-customer-who-says-no philosophy for a plan of attack that finds good prospects while quickly screening out unqualified, uninterested customers. From the first contact to the final close, Bill Good will help you design a complete, customized prospecting campaign. In this new revised edition, bursting with fresh ideas for incorporating new media and new technologies into his proven campaign strategies, Bill Good has updated a classic and given salespeople everywhere a book they can't afford to live without.
Author: Michael Goldberg
Publisher: Michael Goldberg
ISBN: 1936901048
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
Knock-Out Networking! is based on Michael Goldberg’s proven system for attracting more prospects, more referrals, and more business to the pipeline. These proven approaches have helped thousands of sales reps, sales managers, business owners, and job searchers change the way they develop relationships. And they will do the same for you!
Author: James Stephenson
Publisher: Entrepreneur Press
ISBN: 1613080433
Category : Business & Economics
Languages : en
Pages : 564
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Book Description
The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
Author: Steven P. Vallas
Publisher: Emerald Group Publishing
ISBN: 1789735858
Category : Social Science
Languages : en
Pages : 208
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Book Description
This volume presents the most recent studies of work and labor in the digital age as it unfolds in both Europe and the United States.
