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Author: Aaron C.T. Smith
Publisher: Springer
ISBN: 3319488546
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
Author: Aaron C.T. Smith
Publisher: Springer
ISBN: 3319488546
Category : Business & Economics
Languages : en
Pages : 254
Get Book Here
Book Description
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
Author: Mirin Fader
Publisher: Hachette Books
ISBN: 0306924102
Category : Biography & Autobiography
Languages : en
Pages : 417
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Book Description
The story of Giannis Antetokounmpo’s extraordinary rise from poverty in Athens, Greece, to superstardom in America with the Milwaukee Bucks—becoming one of the most transcendent players in history and an NBA Champion—from award-winning basketball reporter and feature writer at The Ringer Mirin Fader. As the face of the NBA’s new world order, Giannis Antetokounmpo has overcome unfathomable obstacles to become a symbol of hope for people all over the world; the personification of the American Dream. But his backstory remains largely untold. Fader unearths new information about the childhood that shaped “The Greek Freak”—from sleeping side by side with his brothers to selling trinkets on the street with his family to the racism he experienced. Antetokounmpo grew up in an era when Golden Dawn, Greece’s far-right, anti-immigrant party, patrolled his neighborhood, and his status as an illegal immigrant largely prevented him from playing for the country’s top clubs, making his NBA rise all the more improbable. Fader tells a deeply human story of how an unknown, skinny, Black Greek teen, who played in the country’s lowest pro division and was seen as a draft gamble, transformed his body and his game into MVP material. Antetokounmpo’s story has been framed as a feel-good narrative in which everyone has embraced him—watching him grow up, sign a five-year supermax contract extension worth $228 million, and lead the underdog Bucks to the NBA Championship in 2021. Giannis reveals a more nuanced story: how lonely and isolated he felt, adjusting to America and the NBA early in his career; the complexity of grappling with his Black and Greek identities; how he is so hard on himself and his shortcomings—a drive that fuels him every day; and the responsibility he feels to be a nurturing role model for his younger brothers. Fader illustrates a more vulnerable star than most people know, a person who has evolved triumphantly into all of his roles: father, brother, son, teammate, and global icon. **Instant New York Times Bestseller, Los Angeles Times Bestseller, Wall Street Journal Bestseller, USA Today Bestseller, Publishers Weekly Bestseller** **Mirin Fader Selected as the 2021 Sports Media Author of the Year by The Big Lead** **The Sports Librarian’s Best of 2022 – Sports Books**
Author: Steven G. Mandis
Publisher: BenBella Books, Inc.
ISBN: 1942952554
Category : Sports & Recreation
Languages : en
Pages : 345
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Book Description
The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history. Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base. Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success—in turn, attracting and paying for the best players in the world, with the values the fans expect. The club's values and culture also provide a powerful environment for these best players to work together to win trophies. The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it's an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.
Author: Monroe Price
Publisher: University of Michigan Press
ISBN: 0472024507
Category : History
Languages : en
Pages : 426
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Book Description
"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover." —Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood. digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.
Author: Brendan Bowers
Publisher: Triumph Books
ISBN: 1633197166
Category : Sports & Recreation
Languages : en
Pages : 150
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Book Description
All In. The moment that LeBron James declared his return to the Cleveland Cavaliers in 2014, there was no doubt the franchise was all in on ending the city of Cleveland's over half-century drought without a major sports championship. From the mid-season coaching change to a 3-1 NBA Finals deficit, the Cavs were determined to overcome any obstacle to capture the first NBA title in franchise history. Unlike in 2015 when they were decimated by injuries, they stayed largely healthy in the 2016 playoffs and torched the Pistons, Hawks, and Raptors on their way to a Finals rematch versus Stephen Curry and the record-breaking Warriors. Packed with unmatched analysis and dynamic color photography, Cleveland Is King takes fans through the Cavaliers historic and improbable journey, from Tyronn Lue taking over as coach during the season, to LeBron shaping the team in his image, to the team rallying from the brink of elimination in dramatic fashion to steal the championship in Oakland. This commemorative edition also includes in-depth profiles of King James, Finals hero Kyrie Irving, big man Kevin Love, and more key players in the Cleveland's extraordinary championship run.
Author: Chris Herren
Publisher: St. Martin's Press
ISBN: 1429924144
Category : Biography & Autobiography
Languages : en
Pages : 286
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Book Description
As seen in ESPN Films’ Unguarded, a “powerful . . . bracing . . . exceptional” true account of the former NBA and overseas pro’s rise and harrowing fall (NPR Books). I was dead for thirty seconds. That’s what the cop in Fall River told me. When the EMTs found me, there was a needle in my arm and a packet of heroin in the front seat. At basketball-crazy Durfee High School in Fall River, Massachusetts, junior guard Chris Herren carried his family’s and the declining city’s dreams on his skinny frame. He was heavily recruited by major universities, chosen as a McDonald’s All-American, featured in a Sports Illustrated cover story, and at just seventeen years old became the central figure in Fall River Dreams, an acclaimed book about the 1994 Durfee team’s quest for the state championship. Leaving Fall River for college, Herren starred on Jerry Tarkanian’s Fresno State Bulldogs team of talented misfits, which included future NBA players as well as future convicted felons. His gritty, tattooed, hip-hop persona drew the ire of rival fans and more national attention: Rolling Stone profiled him, 60 Minutes interviewed him, and the Denver Nuggets drafted him. When the Boston Celtics acquired his contract, he lived the dream of every Massachusetts kid—but off the court Herren was secretly crumbling, as his alcohol and drug use escalated and his life spiraled out of control. Twenty years later, Chris Herren was a husband, a father, and a heroin junkie, who would flirt with death—and ultimately live to tell about it.
Author: Derrick Rose
Publisher: Triumph Books
ISBN: 1641252863
Category : Travel
Languages : en
Pages : 241
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Book Description
In 2012, Derrick Rose was on top of the world. After growing up in Chicago's Englewood neighborhood, Rose achieved an improbable childhood dream: being selected first overall in the NBA draft by his hometown Chicago Bulls. The point guard known to his family as “Pooh” was a phenom, winning the Rookie of the Year award and electrifying fans around the world. In 2011, he became the youngest MVP in league history. He and the Bulls believed the city's first berth in the NBA Finals since the Jordan era was on the horizon. Rarely had a bond between a player and fans been so strong, as the city wrapped its arms around the homegrown hero. Six years and four knee surgeries later, he was waived by the Utah Jazz, a once surefire Hall of Fame career seemingly on the brink of collapse. Many speculated his days in the NBA were over. But Derrick Rose never doubted himself, never believed his struggles on and off the court were anything other than temporary setbacks. Rather than telling the world he had more to give, he decided to show them. I'll Show You is an honest, intimate conversation with one of the world's most popular athletes, a star whose on-court brilliance is matched only by his aversion to the spotlight. Written with New York Times bestselling author Sam Smith, Rose opens himself up to fans in a way they've never seen before, creating a document that is as unflinching—and at times as uncomfortable—as a personal diary. Detailing his childhood spent in one of his city's most dangerous neighborhoods; his relationships with both opponents and teammates; the pain and controversies surrounding his career-altering injuries; his complicated relationship to fame and fortune; and his rise, fall, and reemergence as the player LeBron James says is “still a superhero,” I'll Show You is one of the most candid and surprising autobiographies of a modern-day superstar ever written.
Author: Tim Donaghy
Publisher: Clerisy Press
ISBN: 0615379095
Category : Sports & Recreation
Languages : en
Pages : 274
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Book Description
Uncover the true story behind the Netflix documentary Untold: Operation Flagrant Foul. “The book the NBA doesn’t want you to read.” —Deadspin.com Tim Donaghy loved basketball. In many ways, his zest for the game came from his father, who officiated high school and college games for over 30 years. After graduating from Villanova, Donaghy was unsatisfied with his career until he followed his heart and became a basketball referee, first in the CBA and then the NBA, where he officiated for 13 seasons: 772 regular-season games and 20 playoff games. He loved his job, his family, his life. He felt like he had everything. And then, suddenly, he had nothing. He succumbed to a gambling addiction and to intimidation from well-connected criminals—and began using inside information to win bets for them. Following an FBI investigation, Donaghy pled guilty to two federal charges, and on August 15, 2007, he was sentenced to 15 months in prison. He was released on November 4, 2009, after serving his sentence. This is his story, which provides a stunningly candid admission of his mistakes, as well as his insider’s account of the world of professional basketball. With a foreword by Phil Scala, the FBI special agent who worked the Gambino case, Personal Foul reveals how the fast life of professional sports can tempt and trap the unwary and unwise. Donaghy has written an unforgettable page-turner, one of the most controversial sports books ever published. It will confirm your suspicions about the influence of the front offices of major league sports, while examining the corrosive power of money and fame. From the Introduction: I’m guilty. For 13 years I was a referee in the National Basketball Association, living a glamorous life on and off the court, rubbing elbows with superstar players and celebrity A-listers. I suppose many would say that I had it all—a great job, money, a wonderful family—but it was all an illusion. You see, during my last four years in the NBA, I led a secret life that would ultimately cost me everything: my integrity, my reputation, my career, my livelihood, my marriage, my family, and my freedom.
Author: Matt Mochary
Publisher:
ISBN: 9780578599281
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
Matt Mochary coaches the CEOs of many of the fastest-scaling technology companies in Silicon Valley. With The Great CEO Within, he shares his highly effective leadership and business-operating tools with any CEO or manager in the world. Learn how to efficiently scale your business from startup to corporation by implementing a system of accountability, effective problem-solving, and transparent feedback. Becoming a great CEO requires training. For a founding CEO, there is precious little time to complete that training, especially at the helm of a rapidly growing company. Now you have the guidance you need in one book.
Author: Marcus Thompson
Publisher: Simon and Schuster
ISBN: 1501147854
Category : Biography & Autobiography
Languages : en
Pages : 288
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Book Description
The #1 national bestseller and inside story of Steph Curry, the greatest shooter basketball has ever seen. Golden is the first book to provide an all-access look at Steph Curry and the team that has fueled Dub Nation—by longtime Warriors beat reporter and Bay Area News Group sports columnist Marcus Thompson, the go-to expert on all things Golden State. A lifelong Warriors fan turned insider Thompson is uniquely qualified to tell the definitive story of a singular talent, pulling back the curtain on the crazy work ethic and on-court intensity that make Curry great—and the emphasis on family and faith that keeps him grounded. Combining the competitive grit and fun-loving spirit of his mother with the mild demeanor, easy charm, and sharp shooting of his father, former NBA player Dell Curry, Steph Curry derives support and strength from his close-knit kin and his commitment to Christianity. This hard-working, wholesome image however is both a blessing and curse in a League of big personalities. Thompson unravels the complicated underpinnings of the Steph Curry hate with a nuanced analysis of how class and complexion come into play when a child with an NBA pedigree becomes the face of a sport traditionally honed on inner-city black top and dominated by the less privileged. With unprecedented access, Thompson draws from exclusive interviews with Steph Curry, his family, his teammates, Coach Steve Kerr, and the Warriors owners to bring readers inside the locker room and courtside with this remarkable athlete and man.
