Author:
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 1218

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Author: United States. Federal Trade Commission
Publisher:
ISBN:
Category : Competition
Languages : en
Pages : 1854

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Author:
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 694

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Author:
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ISBN:
Category :
Languages : en
Pages : 446

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Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 722

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Author:
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ISBN:
Category :
Languages : en
Pages : 40

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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Author:
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ISBN:
Category : American literature
Languages : en
Pages : 1502

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Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category :
Languages : en
Pages : 688

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Author: Enrico Trevisan
Publisher: Routledge
ISBN: 1317026950
Category : Business & Economics
Languages : en
Pages : 156

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Book Description
Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the ground breaking works on behavioural economics of authors such as Daniel Kahneman and Richard Thaler in order to explain the fundamental drivers of customer decisions and how to incorporate these into your business strategy. Learn how consumers respond to different offer architectures and discounts; why they sometimes struggle to see the wood for the trees in a world of ever-increasing options; what are the rules of thumb they develop for making sense of value. Behavioural economics offers organizations perspectives for engaging with customers, whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.

Author: Richard H. Thaler
Publisher: Penguin
ISBN: 1101655097
Category : Business & Economics
Languages : en
Pages : 322

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Book Description
Now available: Nudge: The Final Edition The original edition of the multimillion-copy New York Times bestseller by the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink, Charles Duhigg’s The Power of Habit, James Clear’s Atomic Habits, and Daniel Kahneman’s Thinking, Fast and Slow Named a Best Book of the Year by The Economist and the Financial Times Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.