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Author: G. Smith
Publisher: Springer Science & Business Media
ISBN: 1461311152
Category : Business & Economics
Languages : en
Pages : 271
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Book Description
The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society. The book begins by setting the scene and looking at the way children influence food choices within the family and the role advertising is thought to play in driving those choices. Professor Stratton of The Psychology Business (Department of Psychology, Leeds University) has world renowned expertise in the methodology of researching family dynamics and he shows which are the prime influences on the family diet. J.W. Thompson Advertising Board Director Jane Mathews then evaluates what constitutes effective advertising and reveals enduring themes within the children's marketplace. In Chapter 3, Dr Kathryn O'Sullivan of the Kellogg's company examines the nutritional importance of food under the title 'Starting the day right'. She demonstrates her expertise for introducing young taste buds to products which 'Break the fast'. Simon Lang, Senior Consultant at the Henley Centre follows by examining not only why food tastes change in children but also why family eating is itself changing and the implications for the future.
Author: G. Smith
Publisher: Springer Science & Business Media
ISBN: 1461311152
Category : Business & Economics
Languages : en
Pages : 271
Get Book Here
Book Description
The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society. The book begins by setting the scene and looking at the way children influence food choices within the family and the role advertising is thought to play in driving those choices. Professor Stratton of The Psychology Business (Department of Psychology, Leeds University) has world renowned expertise in the methodology of researching family dynamics and he shows which are the prime influences on the family diet. J.W. Thompson Advertising Board Director Jane Mathews then evaluates what constitutes effective advertising and reveals enduring themes within the children's marketplace. In Chapter 3, Dr Kathryn O'Sullivan of the Kellogg's company examines the nutritional importance of food under the title 'Starting the day right'. She demonstrates her expertise for introducing young taste buds to products which 'Break the fast'. Simon Lang, Senior Consultant at the Henley Centre follows by examining not only why food tastes change in children but also why family eating is itself changing and the implications for the future.
Author: David Kilcast
Publisher: Elsevier
ISBN: 0857091131
Category : Technology & Engineering
Languages : en
Pages : 263
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Book Description
The development of food and drink products for children and adolescents represents an expanding market sector, which has received little attention in the existing literature. In recognition of increasing concerns regarding diet and nutrition in children and their potential impact on nutrition-related health issues in later life, this book covers three broad aspects relating to developing children's food products – nutrition and health, children's food choices, and the design and testing of food and drink products for children.Part one covers topical issues in pre-adult nutrition and health, such as nutritional requirements, fluid intake needs, diet and behaviour and growing 20th century health problems such as childhood obesity and food allergies. Part two then focuses on children's food choices, addressing food promotion and food choice in children and strategies that can be used to improve children's food choices both inside and outside of the home. Finally, part three considers the design of food and drink products for children, with an emphasis on working with children and adolescents to design food and drink products, and how best to undertake consumer and sensory testing with children.With its team of expert international contributors, Developing children's food products is an essential resource for both academics and food industry professionals, offering particular assistance to product developers working within the competitive children's market. - Covers topical issues in pre-adult nutrition and health, discussing diet and behaviour and growing health problems such as childhood obesity and food allergies - Reviews children's food choices, addressing food promotion and food choice in children and strategies that can be used to improve children's food choices - Considers the design of food and drink products for children, with an emphasis on working with children and how best to undertake testing
Author: Mark Nord
Publisher:
ISBN:
Category : Children
Languages : en
Pages : 44
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Book Description
Author: Samantha Punch
Publisher: Routledge
ISBN: 131798594X
Category : Education
Languages : en
Pages : 158
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Book Description
This book brings together recent UK studies into children’s experiences and practices around food in a range of contexts, linking these to current policy and practice perspectives. It reveals that food works not only on a material level as sustenance but also on a symbolic level as something that can stand for thoughts, feelings, and relationships. The three broad contexts of schools, families and care (residential homes and foster care) are explored to show the ways in which both children and adults use food. Food is used as a means by which adults care for children and is also something through which adults manage their own feelings and relationships to each other which in turn impact on children’s experiences. The book examines the power of food in our daily lives and the way in which it can be used as a medium by individuals to exert power and resistance, establish collective identities and notions of the self and to express moralities about notions of 'proper' family routines and 'good' and 'healthy' lifestyle choices. It identifies inter-generational and intra-generational differences and commonalities in regard to the uses of and experiences around food across a range of studies conducted with children and young people. This book was published as a special issue of Children's Geographies.
Author: Paula Kurtzweil
Publisher:
ISBN:
Category : Baby foods
Languages : en
Pages : 6
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Book Description
Author:
Publisher:
ISBN:
Category : Children
Languages : en
Pages : 6
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Book Description
Author: A. James
Publisher: Springer
ISBN: 0230244971
Category : Social Science
Languages : en
Pages : 232
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Book Description
This book explores the significance of food practices for childhood identities, from early babyhood to middle childhood and teenage years. It examines how children and families negotiate food and eating practices; what influence the media has on these; the role institutions play; and how far class and ethnicity shape the food that children eat.
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309097134
Category : Medical
Languages : en
Pages : 537
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Book Description
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Author: Jo Cormack
Publisher: Jessica Kingsley Publishers
ISBN: 1784504866
Category : Psychology
Languages : en
Pages : 210
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Book Description
This simple, insightful resource explains how to help children develop a healthy relationship with food. Giving practical guidance on how to support lasting positive eating behaviours in children, it includes valuable information and advice about how to resolve issues including fussy eating, obesity, and special needs related feeding difficulties.
Author: Oh-Ryeong Ha
Publisher: Frontiers Media SA
ISBN: 2889744957
Category : Science
Languages : en
Pages : 191
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Book Description
