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Author:
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Category :
Languages : en
Pages : 324
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Author:
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ISBN:
Category :
Languages : en
Pages : 324
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Author: Jessy John
Publisher:
ISBN:
Category :
Languages : en
Pages : 11
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Book Description
Even after paradigm of industrialization and IT revolution, mainstream of India's population still lives in rural areas. As an outcome of the exposure of the rural population to variety of media, a drastic change has happened in the mindset and buying behavior of rural consumers. Consumer preferences and buying pattern that is showcased by rural population is very much affirmative with the urban consumers. Rural India is experiencing drastic change in forms of consumption patterns, increasing exposure to different lifestyles and products and increasing purchasing power. Retailers who were focusing their attention on urban consumers are realizing the relevance of penetrating rural India as a part of their strategy to ensure organizational sustainability. As much as Rural India presents a great opportunity to retailers, there are still many challenges that have to be overcome.This paper will explore the changing trends in Indian rural retailing with focus on new strategies adopted by retailers. The new strategies adopted by key retailers in rural segment will be evaluated with respect to their effectiveness and sustainability. After analytical evaluation, paper will throw light on the best retailing strategy that needed to be adopted by retailer's in order to penetrate rural market and to build brand loyal consumers.
Author: Elisabetta Basile
Publisher: Anthem Press
ISBN: 8190757024
Category : History
Languages : en
Pages : 326
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Book Description
The book explores the pattern of rural development in contemporary India from a multidisciplinary and historical perspective. The essays overcome the limits of disciplinary approaches to provide a comprehensive analysis of the processes of change and growth at work in the Indian countryside and to review the social and cultural dynamics that have led to the contemporary situation. Providing an analysis of the economic, political and social changes experienced in rural India, they examine the interactions between actors and institutions at different levels. Some contributions focus on the impact of state policies on rural development and on the rationale of capitalistic expansion in the Indian countryside, while others analyse how the changes are promoted, adopted and resisted at the local level. The general issue raised in the book refers to the assessment of the nature and working of contemporary Indian rural economy. In order to analyse the complexity of the rural economy and the forms it takes in different Indian contexts, this issue has been deconstructed considering, in turn, the process of rural change, the impact of rural growth on working and living conditions, and finally the categories of the inhabitants of rural areas and the construction of their identities in colonial and post-colonial rural India.
Author: A.R. Desai
Publisher: Popular Prakashan
ISBN: 9788171540167
Category :
Languages : en
Pages : 210
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Author: Barbara Harriss-White
Publisher: Anthem Press
ISBN: 0857287419
Category : Business & Economics
Languages : en
Pages : 572
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Written by an international team of young scholars, 'Rural India Facing the 21st Century' draws together a profound analysis of a broad range of issues to provide a masterly overview of overall rural development. Its highly original methodology and findings will be of considerable interest for development policy.
Author: G. K. Chadha
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 490
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Contributed articles.
Author: V. Lalini
Publisher: Gyan Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 208
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Rural leaders form a strong link between the policy makers and government machinery on one hand and the rural masses on the other. This research work aims at identifying the emerging leadership pattern in rural India, and examines the influence of a few selected social, educational and cultural development.
Author: Manish Didwania
Publisher: Nova Science Publishers
ISBN: 9781536118643
Category : Rural development
Languages : en
Pages : 0
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Book Description
Todays socio-economic scenario is highly volatile and risky. To sustain the growth and development is a big challenge for various national economic entities. After liberalisation, privatisation and globalisation, most of these entities including national and multinational firms targeted the urban population for growth. It has been more than twenty-five years, and these urban markets are showing signs of maturation and saturation. This resulted in agencies and organisations looking for new avenues in order to sustain themselves. In such a scenario, Indias rural markets have emerged as a new hope for them. The hinterlands in India consist of more than 650,000 villages, which represent approximately 850 million consumers. This number is roughly equal to 70% of the total population. These rural consumers contribute to approximately half of the country's Gross Domestic Product (GDP). Since 2000, Indias rural sector showed a tremendous growth in its per-capita Gross Domestic Product (GDP) as compared to its urban counterpart (6.2% CAGR versus 4.7%). By the end of 2018, rural GDP is estimated to reach US$ 20 billion and touch US$ 100 billion by 2025. According to McKinsey Global Institute, the annual real income per household in rural India would rise to 3.6% by 2025 from the 2.8% over the last 20 years. Normally, it is assumed that urban consumers have more disposable income and their spending pattern is different from that of rural consumers. But the last decade has witnessed a change in this trend, with rural consumers exhibiting similar consumption patterns to that of their urban counterparts. This change is the result of various government initiatives such as the Mahatma Gandhi National Rural Employment Act (MGNRA), Swarnjayanti Gram Swarozgar Youjna and the National Social Assistance Program that have increased the purchasing power of rural India. This has led to higher spending by rural consumers (US $69 billion between 2009 and 2012), and this is significantly more than the US $55 billion spent by urban consumers. Owing to a favourable changing consumption trend as well as the potential size of the market, rural India provides a large and attractive opportunity for companies. The rural market is highly vibrant in nature, and the business organisations are performing both as the carrier and bearer of the results of this change, which is happening at an accelerating pace. In the initial years, rural consumers were on the receiving end, and now they are gradually getting into position to dictate the terms. A significant rural market share can be achieved by focusing on execution excellence by implementing novel strategies to serve rural consumers, and it must be drawn on a deep understanding of consumers cultures and needs. Research related to rural development in India is almost non-existent, and this book provides a window into the challenges that are faced in rural India. This book presents a window into the need for education in this subject at the same.
Author: National Research Council
Publisher: National Academies Press
ISBN: 0309096804
Category : Social Science
Languages : en
Pages : 507
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Book Description
Serving as a companion to Growing Up Global, this book from the National Research Council explores how the transition to adulthood is changing in developing countries in light of globalization and what the implications of these changes might be for those responsible for designing youth policies and programs. Presenting a detailed series of studies, this volume both complements its precursor and makes for a useful contribution in its own right. It should be of significant interest to scholars, leaders of civil society, and those charged with designing youth policies and programs.
Author: Walter Castle Neale
Publisher:
ISBN:
Category :
Languages : en
Pages :
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