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Author: Scott Bruce
Publisher:
ISBN:
Category : History
Languages : en
Pages : 360
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Book Description
Breakfast cereal has a colorful past that has remained hidden--until now. Part expose, part celebration, Cerealizing America strips the sugar coating from the history of American breakfast culture to reveal the origin and evolution of America's obsession with health, hucksterism, and toy surprises.
Author: Scott Bruce
Publisher:
ISBN:
Category : History
Languages : en
Pages : 360
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Book Description
Breakfast cereal has a colorful past that has remained hidden--until now. Part expose, part celebration, Cerealizing America strips the sugar coating from the history of American breakfast culture to reveal the origin and evolution of America's obsession with health, hucksterism, and toy surprises.
Author: Roberta J. Newman
Publisher: U of Nebraska Press
ISBN: 0803278470
Category : Sports & Recreation
Languages : en
Pages : 339
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Book Description
2020 SABR Baseball Research Award In the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a national identity. Today, whenever the AT&T call to the bullpen is heard, fans enter Minute Maid Park, or vote for favorite All-Stars (brought to us by MasterCard), we are reminded that advertising has become inseparable from the MLB experience. Here’s the Pitch examines this connection between baseball and advertising, as both constructors and reflectors of culture. Roberta J. Newman considers the simultaneous development of both industries from the birth of the partnership, paying particular attention to the ways in which advertising spread the gospel of baseball at the same time professional baseball helped develop a body of consumers ready for the messages of advertising. Newman considers the role of product endorsements in the creation of the culture of celebrity, and of celebrity baseball players in particular, as well as the ways in which new technologies have impacted the intersection of the two industries. From Ty Cobb to Babe Ruth in the 1920s and 1930s to Mickey Mantle, Yogi Berra, and Willie Mays in the postwar years, to Derek Jeter, Rafael Palmeiro, and David Ortiz in the twenty-first century, Newman looks at many of baseball’s celebrated players and shows what qualities made them the perfect pitchmen for new products at key moments. Here’s the Pitch tells the story of the development of American and an increasingly international culture through the marriage between Mad Men and The Boys of Summer that made for great copy, notable TV advertisements, and lively social media, and shows how baseball’s relationship with advertising is stronger than ever.
Author: Samira Kawash
Publisher: Macmillan
ISBN: 0865477566
Category : Business & Economics
Languages : en
Pages : 417
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Book Description
"A lively cultural history that explains how candy became more like food and food more like candy"--
Author: Kathryn Cornell Dolan
Publisher: Reaktion Books
ISBN: 178914728X
Category : Cooking
Languages : en
Pages : 143
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Book Description
A global history of breakfast cereal, from the first grain porridges to off-brand Cheerios. Simple, healthy, and comforting, breakfast cereals are a perennially popular way to start the day. This book examines cereal’s long, distinguished, and surprising history—dating back to when, around 10,000 years ago, the agricultural revolution led people to break their fasts with wheat, rice, and corn porridges. Only in the second half of the nineteenth century did entrepreneurs and food reformers create the breakfast cereals we recognize today: Kellogg’s Corn Flakes, Cheerios, and Quaker Oats, among others. In this entertaining, well-illustrated account, Kathryn Cornell Dolan explores the history of breakfast cereals, including many historical and modern recipes that the reader can try at home.
Author: Michael E Oakes
Publisher: Routledge
ISBN: 135132294X
Category : Medical
Languages : en
Pages : 124
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Book Description
Bad Foods demonstrates how a variety of historical or political events and personalities have shaped our current views of good nutrition. On several occasions in American history concerns have arisen over the safety of our food supply (e.g., harmful ingredients in processed foods) and the potential that processing might deplete foods of their nutrients. These concerns help explain how food characteristics such as freshness, natural, organic, and unprocessed have become important to Americans. Bad Foods traces how the food nutrients fat, salt, and sugar have acquired negative reputations for health as well as any controversies and outright misconceptions of the dangers of these nutrients. Bad Foods also explores confusion that can in part be attributed to biased media coverage about foods. Modern Americans are routinely bombarded with information about the health value of certain foods and the dangers of others. Frequently, health information about certain nutrients receives exaggerated coverage (e.g., dietary fat) while the importance of other nutrients gets ignored (e.g., vitamins and minerals). Moreover, health information about foods is often perceived as contradictory. While some readers may be startled by what they perceive to be a challenge to sacred beliefs about foods, others will see the honesty in both the research and the writing and recognize the social benefits of examining our beliefs about foods. Bad Foods will be of interest to sociologists, food science specialists, and social historians.
Author: Andrew F. Smith
Publisher: Columbia University Press
ISBN: 0231140932
Category : Cooking
Languages : en
Pages : 394
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Book Description
Offers an account of an eating history in America which focuses on a variety of topics, ingredients, and cooking styles.
Author: Michael Moss
Publisher: Signal
ISBN: 0771057091
Category : Business & Economics
Languages : en
Pages : 461
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Book Description
From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, "Enough already."
Author: Thomas A. Robinson
Publisher: Oxford University Press
ISBN: 0190208422
Category : Religion
Languages : en
Pages : 252
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Book Description
The 1920s saw one of the most striking revolutions in manners and morals to have marked North American society, affecting almost every aspect of life, from dress and drink to sex and salvation. Protestant Christianity was being torn apart by a heated controversy between traditionalists and the modernists, as they sought to determine how much their beliefs and practices should be altered by scientific study and more secular attitudes. Out of the controversy arose the Fundamentalist movement, which has become a powerful force in twentieth-century America. During this decade, hundreds (and perhaps thousands) of young girl preachers, some not even school age, joined the conservative Christian cause, proclaiming traditional values and condemning modern experiments with the new morality. Some of the girls drew crowds into the thousands. But the stage these girls gained went far beyond the revivalist platform. The girl evangelist phenomenon was recognized in the wider society as well, and the contrast to the flapper worked well for the press and the public. Girl evangelists stood out as the counter-type of the flapper, who had come to define the modern girl. The striking contrast these girls offered to the racy flapper and to modern culture generally made girl evangelists a convenient and effective tool for conservative and revivalist Christianity, a tool which was used by their adherents in the clash of cultures that marked the 1920s.
Author: Bruce G. Carruthers
Publisher: Pine Forge Press
ISBN: 9780761986416
Category : Social Science
Languages : en
Pages : 268
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Book Description
Economy/Society provides an introduction to the ways in which economic exchanges are embedded in social relationships. It offers insights into advertising, consumer behaviour, conflicts in the work place, social inequality and other issues.
Author: Mark Pendergrast
Publisher: Basic Books
ISBN: 1541646428
Category : Cooking
Languages : en
Pages : 594
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Book Description
The definitive history of the world's most popular drug Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand, Uncommon Grounds remains more than ever a brilliantly entertaining guide to the currents of one of the world's favorite beverages.
