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Author: Angelo Riviezzo
Publisher: Routledge
ISBN: 1000390705
Category : Business & Economics
Languages : en
Pages : 181
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Book Description
Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners.
Author: Angelo Riviezzo
Publisher: Routledge
ISBN: 1000390705
Category : Business & Economics
Languages : en
Pages : 181
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Book Description
Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners.
Author: Jean-Francois Lejeune
Publisher: Routledge
ISBN: 113525026X
Category : Architecture
Languages : en
Pages : 531
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Book Description
Bringing to light the debt twentieth-century modernist architects owe to the vernacular building traditions of the Mediterranean region, this book considers architectural practice and discourse from the 1920s to the 1980s. The essays here situate Mediterranean modernism in relation to concepts such as regionalism, nationalism, internationalism, critical regionalism, and postmodernism - an alternative history of the modern architecture and urbanism of a critical period in the twentieth century.
Author: Michelangelo Sabatino
Publisher: University of Toronto Press
ISBN: 1442667370
Category : Architecture
Languages : en
Pages : 369
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Book Description
Following Italy's unification in 1861, architects, artists, politicians, and literati engaged in volatile debates over the pursuit of national and regional identity. Growing industrialization and urbanization across the country contrasted with the rediscovery of traditionally built forms and objects created by the agrarian peasantry. Pride in Modesty argues that these ordinary, often anonymous, everyday things inspired and transformed Italian art and architecture from the 1920s through the 1970s. Through in-depth examinations of texts, drawings, and buildings, Michelangelo Sabatino finds that the folk traditions of the pre-industrial countryside have provided formal, practical, and poetic inspiration directly affecting both design and construction practices over a period of sixty years and a number of different political regimes. This surprising continuity allows Sabatino to reject the division of Italian history into sharply delimited periods such as Fascist Interwar and Democratic Postwar and to instead emphasize the long, continuous process that transformed pastoral and urban ideals into a new, modernist Italy.
Author: Silvia Vacirca
Publisher: Mimesis International
ISBN: 886977421X
Category : History
Languages : en
Pages : 224
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Book Description
The behind-the-scene history of the fashion magazine Bellezza, the Italian Vogue founded in 1941, has never been submitted to scholarly attention. Its utopian function in defining a new culture of fashion and code of glamour contributed to the totalitarian project of building a 'new Italian woman'. The current volume fills this gap, using the case
Author: Lily Anne Y. Welty Tamai
Publisher: U of Nebraska Press
ISBN: 1496217004
Category : Social Science
Languages : en
Pages : 431
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Book Description
Shape Shifters presents a wide-ranging array of essays that examine peoples of mixed racial identity. Moving beyond the static “either/or” categories of racial identification found within typical insular conversations about mixed-race peoples, Shape Shifters explores these mixed-race identities as fluid, ambiguous, contingent, multiple, and malleable. This volume expands our understandings of how individuals and ethnic groups identify themselves within their own sociohistorical contexts. The essays in Shape Shifters explore different historical eras and reach across the globe, from the Roman and Chinese borderlands of classical antiquity to medieval Eurasian shape shifters, the Native peoples of the missions of Spanish California, and racial shape shifting among African Americans in the post–civil rights era. At different times in their lives or over generations in their families, racial shape shifters have moved from one social context to another. And as new social contexts were imposed on them, identities have even changed from one group to another. This is not racial, ethnic, or religious imposture. It is simply the way that people’s lives unfold in fluid sociohistorical circumstances. With contributions by Ryan Abrecht, George J. Sánchez, Laura Moore, and Margaret Hunter, among others, Shape Shifters explores the forces of migration, borderlands, trade, warfare, occupation, colonial imposition, and the creation and dissolution of states and empires to highlight the historically contingent basis of identification among mixed-race peoples across time and space.
Author: Margaret Plant
Publisher: Yale University Press
ISBN: 9780300083866
Category : History
Languages : en
Pages : 576
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Book Description
Margaret Plant presents a wide-ranging cultural history of the city from the fall of the Republic in 1797, until 1997, showing how it has changed and adapted and how perceptions of it have shaped its reality.
Author: Andrew Spicer
Publisher: Manchester University Press
ISBN: 1526141361
Category : Performing Arts
Languages : en
Pages : 296
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Book Description
European Film Noir is the first book to bring together specialist discussions of film noir in specific European national cinemas. Written by leading scholars, this groundbreaking study provides an authoritative understanding of an important aspect of European cinema and of film noir itself, for too long considered as a solely American form. The Introduction reviews the problems of defining film noir, its key characteristics and discusses its significance to the development of European film, the relationship of specific national films noirs to each other, to American noir and to historical and social change. Eight chapters then discuss film noir in France, Germany, Britain and Spain, analysing both earlier developments and the evolution of neo-noir through to the present. A further chapter explores film noir in Italian cinema where its presence is not so well defined. Each piece provides a critical overview of the most significant films in relation to their industrial and social contexts. European Film Noir is an important contribution to the study of European cinema that will have a broad appeal to undergraduates, cinéastes, film teachers and researchers.
Author: John A. Davis
Publisher: Routledge
ISBN: 1317744527
Category : Political Science
Languages : en
Pages : 278
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Book Description
Antonio Gramsci used the term ‘passive revolution’ to describe the limitations and weaknesses of the 19th century bourgeois state in Italy which permitted economic development whilst thwarting social and political progress. This detailed study consists of seven essays each exploring a different theme of the economic and social basis of the Liberal state, providing a broad understanding of the background against the emergence of Italian fascism and present a number of debates and controversies amongst Italian historians. By critical discussion of Gramsci’s reading of modern Italian history, the essays present an analysis of the structure and development of social and economic relations in the formation of the Liberal state, illustrating the transition from liberalism to fascism.
Author: R. J. B. Bosworth
Publisher: Yale University Press
ISBN: 0300193874
Category : History
Languages : en
Pages : 353
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Book Description
In this elegant book Richard Bosworth explores Venice—not the glorious Venice of the Venetian Republic, but from the fall of the Republic in 1797 and the Risorgimento up through the present day. Bosworth looks at the glamour and squalor of the belle époque and the dark underbelly of modernization, the two world wars, and the far-reaching oppressions of the fascist regime, through to the “Disneylandification” of Venice and the tourist boom, the worldwide attention of the biennale and film festival, and current threats of subsidence and flooding posed by global warming. He draws out major themes—the increasingly anachronistic but deeply embedded Catholic Church, the two faces of modernization, consumerism versus culture. Bosworth interrogates not just Venice’s history but its meanings, and how the city’s past has been co-opted to suit present and sometimes ulterior aims. Venice, he shows, is a city where its histories as well as its waters ripple on the surface.
Author:
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 68
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Book Description
January 10 - February 10, 1996
