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Author: Hamish Pringle
Publisher: John Wiley & Sons
ISBN: 0470868503
Category : Business & Economics
Languages : en
Pages : 355
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Book Description
Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker?s Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including: How to choose the right celebrity for your brand How to build your brand using a celebrity How to manage relationships with celebrities How to protect celebrity and brand reputation
Author: Hamish Pringle
Publisher: John Wiley & Sons
ISBN: 0470868503
Category : Business & Economics
Languages : en
Pages : 355
Get Book
Book Description
Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker?s Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including: How to choose the right celebrity for your brand How to build your brand using a celebrity How to manage relationships with celebrities How to protect celebrity and brand reputation
Author: Ad Museum
Publisher: Prion Books
ISBN: 9781853754449
Category : Art
Languages : en
Pages : 62
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Book Description
Once upon a time, the ad men thought there was no better way to get their products off the shelves and into our shopping carts than a recommendation from a familiar, friendly face. As faces didn't come any more familiar than the stars of the screen, the celebrity sell was born. If you couldn't decide what to smoke, drink, eat, or wear, there was no need to worrythe stars were there to help. Among those starring in these 31 postcards are Lucille Ball, John Wayne, Frank Sinatra, Elizabeth Taylor, Ronald Reagan, Rock Hudson, Laurence Olivier, and Liberace.
Author: Charles Seife
Publisher:
ISBN: 9781541618374
Category : Biography & Autobiography
Languages : en
Pages : 416
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Book Description
How Stephen Hawking became the most brilliant man alive When Stephen Hawking died, he was widely recognized as the world's best physicist, and even its smartest person. He was neither. In Hawking Hawking, science journalist Charles Seife explores how Stephen Hawking came to be thought of as humanity's greatest genius. Hawking spent his career grappling with deep questions in physics, but his renown didn't rest on his science. He was a master of self-promotion, hosting parties for time travelers, declaring victory over problems he had not solved, and wooing billionaires. Confined to a wheelchair and physically dependent on a cadre of devotees, Hawking still managed to captivate the people around him-and use them for his own purposes. A brilliant exposé and powerful biography, Hawking Hawking uncovers the authentic Hawking buried underneath the fake. It is the story of a man whose brilliance in physics was matched by his genius for building his own myth.
Author: Jo Piazza
Publisher: Open Road Media
ISBN: 1453205519
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie’s baby pictures a little like a street drug deal? After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: Celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling—a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine. With the benefits of Piazza’s unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne—in twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.
Author: Sean Redmond
Publisher: Bloomsbury Publishing
ISBN: 135030641X
Category : Social Science
Languages : en
Pages : 204
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Book Description
An engaging introduction to the key terms, concepts, dilemmas and issues that are central to the study and critical understanding of celebrity, exploring the impacts of celebrity culture on the modern media and examining the influence that celebrity has on the way people place themselves in the modern world.
Author: Martha Laham
Publisher: Rowman & Littlefield
ISBN: 1538138050
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.
Author: Roseanne Barr
Publisher: Simon and Schuster
ISBN: 1439154848
Category : Biography & Autobiography
Languages : en
Pages : 294
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Book Description
A volume of biting essays, recipes, and spiritual revelations by the actress and comedienne exposes the ridiculous in everything from class warfare and feminism to anti-depressants and Kabbalah.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 2188
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Book Description
Author: Kenneth T. Walsh
Publisher: Routledge
ISBN: 1317262689
Category : Social Science
Languages : en
Pages : 280
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Book Description
It didn t take long for Barack Obama to make his mark as the biggest political star to ever occupy the White House. Over the course of his two terms in office, Obama has injected the American presidency deeper into popular culture than any of his predecessors. He and his wife Michelle have become iconic figures, celebrities of the first order.This book, by award-winning White House correspondent and presidential historian Kenneth T. Walsh, discusses how the Obamas reached this point. More important, it takes a detailed and comprehensive look at the history of America s presidents as celebrities in chief since the beginning of the Republic. Walsh makes the point that modern presidents need to be celebrities and build on their fame in order to propel their agendas and rally public support for themselves as national leaders so that they can get things done.Combining incisive historical analysis with a journalist s eye for detail, this book looks back to such presidents as George Washington and Abraham Lincoln as the forerunners of contemporary celebrity presidents. It examines modern presidents including Barack Obama, Bill Clinton, Ronald Reagan, John F. Kennedy, Franklin Roosevelt, and Theodore Roosevelt, each of whom qualified as a celebrity in his own time and place. The book also looks at presidents who fell short in their star appeal, such as George W. Bush, George H. W. Bush, Richard Nixon, and Lyndon Johnson, and explains why their star power was lacking.Among the special features of the book are detailed profiles of the presidents and how they measured up or failed as celebrities; an historical analysis of America s popular culture and how presidents have played a part in it, from sports and television to movies and the news media; the role of first ladies; and a portfolio of fascinating photos illustrating the intersection of the presidency with popular culture."
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1288
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Book Description
