Author: Laura Maya
Publisher: Estalontech
ISBN:
Category : Computers
Languages : en
Pages :
Book Description
Over the years, the amount of video content has grown exponentially, leading to a flood of video content on live broadcasting platforms such as Facebook, YouTube, Instagram, and others. As you know, four out of five people are likely to watch a video . That's why live streaming is so popular these days. With a live video streaming strategy, companies of all sizes can engage with their consumers and potential consumers and create important relationships through video integration. Live video marketing therefore offers the opportunity to do just that. It is easy to build authority, commitment and authenticity, and for most , it is affordable and has a proven record of effectiveness It's therefore very justifiable to all marketers - why live Video Marketing should be an important part of your marketing plan. The question is whether it should be part of your next campaign. Live Video marketing isn't going anywhere anytime soon. Live streaming is a natural extension of the live video marketing and will remain an online marketing niche for the foreseeable future. It opens up a new world of interactivity, and you should take advantage of it. As live streaming becomes more popular, it is not as expensive as older l video marketing method . All you need for a live video stream is a solid and stable internet connection, a good camera and HD quality recordings. Another advantage of live video streaming that you will feel like you're in the room with the customer. For example, you can show them a demo version of your latest product and in parallel , engage with customer on real time interactively Or sometime you can show them the office and introduce them to your employees in real time. With the help of social media platforms like Instagram and facebook, companies lift the curtain to show what they are made of to their customers - and live streaming makes it easy to do so. When used correctly, live streaming can help create community. In fact, platforms like Periscope allow people to comment simultaneously with the livestream so that your audience can interact with each other. This can help to forge a community. When people connect in this way, it will improve the user experience. Consider adding live videos to your marketing plan. It is quickly becoming one of the best strategies to implement and with this guidebook Cashing In With The Power Of Social Live Video Marketing Workbook Journal This workbook will provide a clear guidance through a Social Live Video marketing action plan with well formatted layout for social media engagement on various platforms for daily-weekly and monthly work monitor , workflow , tracking and measuring on progress and so much more. It includes over 65 worksheets to help you get your action plan in order and keep everything within your checklist progress to a total Social Live Video Marketing program
Cashing In With The Power Of Social Live Video Marketing Workbook Journal
Author: Laura Maya
Publisher: Estalontech
ISBN:
Category : Computers
Languages : en
Pages :
Book Description
Over the years, the amount of video content has grown exponentially, leading to a flood of video content on live broadcasting platforms such as Facebook, YouTube, Instagram, and others. As you know, four out of five people are likely to watch a video . That's why live streaming is so popular these days. With a live video streaming strategy, companies of all sizes can engage with their consumers and potential consumers and create important relationships through video integration. Live video marketing therefore offers the opportunity to do just that. It is easy to build authority, commitment and authenticity, and for most , it is affordable and has a proven record of effectiveness It's therefore very justifiable to all marketers - why live Video Marketing should be an important part of your marketing plan. The question is whether it should be part of your next campaign. Live Video marketing isn't going anywhere anytime soon. Live streaming is a natural extension of the live video marketing and will remain an online marketing niche for the foreseeable future. It opens up a new world of interactivity, and you should take advantage of it. As live streaming becomes more popular, it is not as expensive as older l video marketing method . All you need for a live video stream is a solid and stable internet connection, a good camera and HD quality recordings. Another advantage of live video streaming that you will feel like you're in the room with the customer. For example, you can show them a demo version of your latest product and in parallel , engage with customer on real time interactively Or sometime you can show them the office and introduce them to your employees in real time. With the help of social media platforms like Instagram and facebook, companies lift the curtain to show what they are made of to their customers - and live streaming makes it easy to do so. When used correctly, live streaming can help create community. In fact, platforms like Periscope allow people to comment simultaneously with the livestream so that your audience can interact with each other. This can help to forge a community. When people connect in this way, it will improve the user experience. Consider adding live videos to your marketing plan. It is quickly becoming one of the best strategies to implement and with this guidebook Cashing In With The Power Of Social Live Video Marketing Workbook Journal This workbook will provide a clear guidance through a Social Live Video marketing action plan with well formatted layout for social media engagement on various platforms for daily-weekly and monthly work monitor , workflow , tracking and measuring on progress and so much more. It includes over 65 worksheets to help you get your action plan in order and keep everything within your checklist progress to a total Social Live Video Marketing program
Publisher: Estalontech
ISBN:
Category : Computers
Languages : en
Pages :
Book Description
Over the years, the amount of video content has grown exponentially, leading to a flood of video content on live broadcasting platforms such as Facebook, YouTube, Instagram, and others. As you know, four out of five people are likely to watch a video . That's why live streaming is so popular these days. With a live video streaming strategy, companies of all sizes can engage with their consumers and potential consumers and create important relationships through video integration. Live video marketing therefore offers the opportunity to do just that. It is easy to build authority, commitment and authenticity, and for most , it is affordable and has a proven record of effectiveness It's therefore very justifiable to all marketers - why live Video Marketing should be an important part of your marketing plan. The question is whether it should be part of your next campaign. Live Video marketing isn't going anywhere anytime soon. Live streaming is a natural extension of the live video marketing and will remain an online marketing niche for the foreseeable future. It opens up a new world of interactivity, and you should take advantage of it. As live streaming becomes more popular, it is not as expensive as older l video marketing method . All you need for a live video stream is a solid and stable internet connection, a good camera and HD quality recordings. Another advantage of live video streaming that you will feel like you're in the room with the customer. For example, you can show them a demo version of your latest product and in parallel , engage with customer on real time interactively Or sometime you can show them the office and introduce them to your employees in real time. With the help of social media platforms like Instagram and facebook, companies lift the curtain to show what they are made of to their customers - and live streaming makes it easy to do so. When used correctly, live streaming can help create community. In fact, platforms like Periscope allow people to comment simultaneously with the livestream so that your audience can interact with each other. This can help to forge a community. When people connect in this way, it will improve the user experience. Consider adding live videos to your marketing plan. It is quickly becoming one of the best strategies to implement and with this guidebook Cashing In With The Power Of Social Live Video Marketing Workbook Journal This workbook will provide a clear guidance through a Social Live Video marketing action plan with well formatted layout for social media engagement on various platforms for daily-weekly and monthly work monitor , workflow , tracking and measuring on progress and so much more. It includes over 65 worksheets to help you get your action plan in order and keep everything within your checklist progress to a total Social Live Video Marketing program
Socialnomics
Author: Erik Qualman
Publisher: John Wiley & Sons
ISBN: 0470901225
Category : Business & Economics
Languages : en
Pages : 322
Book Description
Praise for Socialnomics "It's obvious that Erik Qualman's passion is social media." —Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch "People are hot for social media . . . Erik Qualman says it's about listening first, then selling." —Forbes "Erik Qualman has been doing his homework on the social media phenomenon." —The Huffington Post "This is a must-read for anyone trying to leverage the social graph rather than be squashed by it." —Steve Kaufer, CEO, TripAdvisor "You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy." —Chris Brogan, New York Times bestselling author of Trust Agents and Social Media 101 "Qualman is to social media what Demming is to quality and Drucker to management." —Scott Galloway, Professor, Stern School of Business, NYU The newly revised and updated guide to the social media revolution! Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it. Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.
Publisher: John Wiley & Sons
ISBN: 0470901225
Category : Business & Economics
Languages : en
Pages : 322
Book Description
Praise for Socialnomics "It's obvious that Erik Qualman's passion is social media." —Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch "People are hot for social media . . . Erik Qualman says it's about listening first, then selling." —Forbes "Erik Qualman has been doing his homework on the social media phenomenon." —The Huffington Post "This is a must-read for anyone trying to leverage the social graph rather than be squashed by it." —Steve Kaufer, CEO, TripAdvisor "You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy." —Chris Brogan, New York Times bestselling author of Trust Agents and Social Media 101 "Qualman is to social media what Demming is to quality and Drucker to management." —Scott Galloway, Professor, Stern School of Business, NYU The newly revised and updated guide to the social media revolution! Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it. Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.
Attention! This Book Will Make You Money
Author: Jim F. Kukral
Publisher: John Wiley & Sons
ISBN: 0470880686
Category : Business & Economics
Languages : en
Pages : 306
Book Description
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Publisher: John Wiley & Sons
ISBN: 0470880686
Category : Business & Economics
Languages : en
Pages : 306
Book Description
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Popular Mechanics
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 140
Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Publisher:
ISBN:
Category :
Languages : en
Pages : 140
Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience
Author: Jason Miles
Publisher: McGraw Hill Professional
ISBN: 0071830553
Category : Business & Economics
Languages : en
Pages : 282
Book Description
Grab YOUR share of YouTube's BILLIONS of daily viewers YouTube is one of the world's most popular websites--which makes it one of the best marketing tools on the planet. Jason G. Miles, the author of Pinterest Power and Instagram Power, shows you how to get up and running on YouTube and offers best practices for using it to drive traffic to websites to increase sales. YouTube Marketing Power provides expert tips on how to design a powerful YouTube strategy. LEARN HOW TO: Make great videos--quickly and easily Build brand loyalty with powerful videos Drive traffic and revenue to your existing business Advertise on YouTube Monetize your YouTube work This fast-paced but highly detailed guide reveals why companies frequently fail at YouTube marketing and how you can succeed by avoiding the same mistakes. YouTube Marketing Power is the only guide you need to take full advantage of today's most powerful and inexpensive marketing tools.
Publisher: McGraw Hill Professional
ISBN: 0071830553
Category : Business & Economics
Languages : en
Pages : 282
Book Description
Grab YOUR share of YouTube's BILLIONS of daily viewers YouTube is one of the world's most popular websites--which makes it one of the best marketing tools on the planet. Jason G. Miles, the author of Pinterest Power and Instagram Power, shows you how to get up and running on YouTube and offers best practices for using it to drive traffic to websites to increase sales. YouTube Marketing Power provides expert tips on how to design a powerful YouTube strategy. LEARN HOW TO: Make great videos--quickly and easily Build brand loyalty with powerful videos Drive traffic and revenue to your existing business Advertise on YouTube Monetize your YouTube work This fast-paced but highly detailed guide reveals why companies frequently fail at YouTube marketing and how you can succeed by avoiding the same mistakes. YouTube Marketing Power is the only guide you need to take full advantage of today's most powerful and inexpensive marketing tools.
The Advocate
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
Book Description
The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
Book Description
The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.
Los Angeles Magazine
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 212
Book Description
Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Publisher:
ISBN:
Category :
Languages : en
Pages : 212
Book Description
Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Black Enterprise
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 368
Book Description
BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
Publisher:
ISBN:
Category :
Languages : en
Pages : 368
Book Description
BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
Content is Cash
Author: Wendy Montes de Oca
Publisher: Que Publishing
ISBN: 0789741083
Category : Business & Economics
Languages : en
Pages : 240
Book Description
"Wendy's book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it." -Michael Masterson, Publisher, Agora, Inc., Early to Rise You've already got great content -- now, monetize it! Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Oca's SONAR Content Distribution ModelTM to earn amazing ROI from content they already have. You can, too--even if you've never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize today's best web marketing techniques to drive more traffic, buzz, leads, and sales for your business. It's not theory. It's a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic into profits...and the results are quantifiable! Inside you'll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boards...to achieve breakthrough results on even the smallest budget! You'll Learn How To: * Discover and leverage useful, valuable, actionable content you didn't know you had * Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing * Create more visibility, traffic, and awareness for your website and brand * Link content more tightly with prospecting and sales initiatives * Syndicate and aggregate content to extend its reach * Make your content easier to find on the Web--simply and inexpensively * Adapt your strongest content into high-performing online press releases * Encourage viral marketing, pass-along readership and word-of-mouth buzz * Measure your performance against the 3 O's: outputs, outcomes, and objectives * Apply SONAR techniques and increase search engine presence, organic visits, lead generation, and sales efforts * Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials and more
Publisher: Que Publishing
ISBN: 0789741083
Category : Business & Economics
Languages : en
Pages : 240
Book Description
"Wendy's book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it." -Michael Masterson, Publisher, Agora, Inc., Early to Rise You've already got great content -- now, monetize it! Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Oca's SONAR Content Distribution ModelTM to earn amazing ROI from content they already have. You can, too--even if you've never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize today's best web marketing techniques to drive more traffic, buzz, leads, and sales for your business. It's not theory. It's a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic into profits...and the results are quantifiable! Inside you'll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boards...to achieve breakthrough results on even the smallest budget! You'll Learn How To: * Discover and leverage useful, valuable, actionable content you didn't know you had * Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing * Create more visibility, traffic, and awareness for your website and brand * Link content more tightly with prospecting and sales initiatives * Syndicate and aggregate content to extend its reach * Make your content easier to find on the Web--simply and inexpensively * Adapt your strongest content into high-performing online press releases * Encourage viral marketing, pass-along readership and word-of-mouth buzz * Measure your performance against the 3 O's: outputs, outcomes, and objectives * Apply SONAR techniques and increase search engine presence, organic visits, lead generation, and sales efforts * Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials and more
Social Marketing to the Business Customer
Author: Paul Gillin
Publisher: John Wiley & Sons
ISBN: 0470939737
Category : Business & Economics
Languages : en
Pages : 253
Book Description
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!
Publisher: John Wiley & Sons
ISBN: 0470939737
Category : Business & Economics
Languages : en
Pages : 253
Book Description
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!