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Languages : en
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Author: SRINIVASAN, R.
Publisher: PHI Learning Pvt. Ltd.
ISBN: 9387472329
Category : Business & Economics
Languages : en
Pages : 405

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Book Description
This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources. NEW TO THE SEVENTH EDITION In the present edition, the following cases have been thoroughly updated: • Ace Designers • BEML • BHEL • BPL • Gillette India • Infosys • Oracle • SAP • Standard Chartered Bank • Taj West End • HMT Watches • HMT Machine Tools These cases highlight the business environment of different companies, specifically from the view of competitiveness, product development, market strategies and inter-national business. The facts and data given in the case studies are compiled and presented in a simple and easy-to-read style for better understanding of the market practices. TARGET AUDIENCE • MBA • PGDM • MIB

Author: S. Ramesh Kumar
Publisher: Pearson Education India
ISBN: 9788131761397
Category : Marketing
Languages : en
Pages : 392

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Author: Tapan K. Panda
Publisher: Excel Books India
ISBN: 9788174465481
Category : Marketing
Languages : en
Pages : 780

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Book Description

Author: Jham, Vimi
Publisher: IGI Global
ISBN: 1466643587
Category : Business & Economics
Languages : en
Pages : 373

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Book Description
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.

Author: Sidharth Balakrishna
Publisher: Pearson Education India
ISBN: 9788131757970
Category : Marketing
Languages : en
Pages : 164

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Book Description
Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.

Author: Kanwal Nayan Kapil
Publisher: Pearson Education India
ISBN: 9788131756331
Category :
Languages : en
Pages : 128

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Author: Atanu Adhikari
Publisher: Springer
ISBN: 3319515454
Category : Business & Economics
Languages : en
Pages : 171

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Book Description
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.

Author: Nikolina Koporcic
Publisher: Emerald Group Publishing
ISBN: 178756276X
Category : Business & Economics
Languages : en
Pages : 258

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Book Description
This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.

Author: S.Neelamegham
Publisher: Vikas Publishing House
ISBN: 9325956764
Category :
Languages : en
Pages :

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Book Description
This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.