Case Studies in Merchandising Apparel and Soft Goods PDF Download
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Author: Michele M. Granger
Publisher: Fairchild Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
An interdisciplinary approach which combines clothing/textiles and business administration in the apparel and soft goods industry as analyzed from a marketing perspective. The marketing model: product, people, place, promotion and price, forms the foundation for the structure of this text.
Author: Michele M. Granger
Publisher: Fairchild Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
An interdisciplinary approach which combines clothing/textiles and business administration in the apparel and soft goods industry as analyzed from a marketing perspective. The marketing model: product, people, place, promotion and price, forms the foundation for the structure of this text.
Author: Michele M. Granger
Publisher: Fairchild Books & Visuals
ISBN: 9781563670961
Category : Clothing and dress
Languages : en
Pages : 0
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Book Description
This book asks readers to act business consultants in a variety of hypothetical work settings, from apparel and soft goods manufacturing to retail sales. Presenting real-life business situations, the cases encourage readers to offer original ideas for problem-solving and troubleshooting. Brief narratives introduce case studies in each chapter. An interdisciplinary approach examines the clothing, textiles, and soft goods industries.
Author: Holly M. Kent
Publisher: Bloomsbury Publishing
ISBN: 1350022896
Category : Design
Languages : en
Pages : 313
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Book Description
Teaching Fashion Studies is the definitive resource for instructors of fashion studies at the undergraduate level and beyond. The first of its kind, it offers extensive, practical support for both seasoned instructors and those at the start of an academic career, in addition to interdisciplinary educators looking to integrate fashion into their classes. Informed by the latest research in the field and written by an international team of experts, Teaching Fashion Studies equips educators with a diverse collection of exercises, assignments, and pedagogical reflections on teaching fashion across disciplines. Each chapter offers an assignment, with guidance on how to effectively implement it in the classroom, as well as reflections on pedagogical strategies and student learning outcomes. Facilitating the integration of practice and theory in the classroom, topics include: the business of fashion; the media and popular culture; ethics and sustainability; globalization; history; identity; trend forecasting; and fashion design.
Author: Christian Simoni
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
Author: Louis Homer Grossman
Publisher:
ISBN:
Category : Department stores
Languages : en
Pages : 978
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Book Description
Author: Winifred Pulver Doran
Publisher:
ISBN:
Category : Clothing and dress
Languages : en
Pages : 284
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Book Description
Author: Rosemary Varley
Publisher: Psychology Press
ISBN: 9780415327145
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.
Author: Joachim Zentes
Publisher: Springer Science & Business Media
ISBN: 3834967408
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.
Author: M. Parthiban
Publisher: CRC Press
ISBN: 1351185853
Category : Technology & Engineering
Languages : en
Pages : 213
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Book Description
This textbook addresses the pathway to reach sustainability in fashion business and apparel sectors. This book contains various research papers originally contributed by different authors from various organizations who are all working towards the eco-friendly manufacturing of apparel products. This textbook provides approaches, techniques, alternative procedures/sustainable routes to develop sustainable apparel in a more environmentally friendly manner for the future. The research papers discussed in this book mainly focus on the various challenges put forth by the apparel industry with respect to environmentally friendly product manufacturing and also provides solutions to achieve the same through different principles and approaches which fulfil the production, user and disposal ecological considerations. The book will be really useful for academicians, industry personnel and to textile and apparel students and scholars who wish to explore their knowledge and innovations in the field of sustainable apparel product manufacturing and processes.
Author: Andrew Reilly
Publisher: Bloomsbury Publishing
ISBN: 1350091928
Category : Design
Languages : en
Pages : 161
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Book Description
How does a style become a fashion? Why do trends spread and decline? Introducing Fashion Theory explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies. This second edition, re-titled from Key Concepts for the Fashion Industry, includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods. - Illustrated examples, from Apple's post-postmodernist iWatch to Savage X Fenty's body image message on diversity - Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption - Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform
