Author: Reed, Marlene M.
Publisher: Edward Elgar Publishing
ISBN: 1839101423
Category : Business & Economics
Languages : en
Pages : 144
Book Description
Most entrepreneurship and small business textbooks contain few, if any, cases that an instructor can use with students and illustrate important theories or topics from the course. This book contains cutting-edge case studies that illustrate key problems confronting contemporary entrepreneurs. Set in familiar business environments, this original set of cases provides useful insights into the experiences of real-world entrepreneurs for classroom environments.