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Author: Ted A. Taub
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages :
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Book Description
Author: Ted A. Taub
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages :
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Book Description
Author: Larry D. Perry
Publisher: Performance Press
ISBN: 9780942442069
Category : Success
Languages : en
Pages : 150
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Book Description
Author: Peter McKiernan
Publisher: Springer Science & Business Media
ISBN: 3642405045
Category : Business & Economics
Languages : en
Pages : 435
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Book Description
This book presents hidden champions in Central and Eastern Europe (CEE) and Turkey that have been studied as a joint project between CEEMAN and IEDC-Bled School of Management, Slovenia. This is an outcome of extensive research undertaken by over 30 researchers and covers 15 countries from Russia to Albania; covering many contexts, political systems, cultures and infrastructures. The reader is provided with a detailed introduction to the concept of hidden champions and describes the cases studied in this project. This book is an invaluable resource providing a culmination of interdisciplinary, cross-study chapters ranging from leadership to performance drivers; from organization to culture and governance; from innovativeness to sustainability and further to the financial aspects of hidden champions business models. These meta level chapters are followed by 15 country-specific chapters which provide an overview of each country’s history, economic indicators and vignettes of the cases involved in this study.
Author: Grace Loh
Publisher: Oxford University Press, USA
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 328
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Book Description
The ideals and thinking of Tan Chin Tuan were instrumental in the successful transformation of the traditional family bank into a modern economic institution. This is the lasting legacy bequeathed by the merchant banker, business leader, institutional builder and public figure. In writing this book, the authors conducted numerous exclusive interviews with Tan and had exclusive access to his private papers, and to many documents and materials hitherto unavailable to researchers. This volume adds immensely to the limited literature on the history of local banks in Singapore."--BOOK JACKET.
Author: Terry Wayne Sprouse
Publisher:
ISBN: 9780979856624
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
Author: M. J. Cosson
Publisher:
ISBN: 9781613847107
Category : JUVENILE FICTION
Languages : en
Pages : 69
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Book Description
Jacob and his family leave Germany for a new life in Texas.
Author: Art Weinstein
Publisher: Routledge
ISBN: 1136419888
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities’ insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing’s: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.
Author: Lucretia B. Yaghjian
Publisher: Bloomsbury Publishing USA
ISBN: 1441113169
Category : Religion
Languages : en
Pages : 377
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Book Description
In its creative integration of the disciplines of writing, rhetoric, and theology, Writing Theology Well provides a standard text for theological educators engaged in the teaching and mentoring of writing across the theological curriculum. As a theological rhetoric, it will also encourage excellence in theological writing in the public domain by helping to equip students for their wider vocations as writers, preachers, and communicators in a variety of ministerial and professional contexts.
Author: Lucretia B. Yaghjian
Publisher: Bloomsbury Publishing
ISBN: 0567296210
Category : Religion
Languages : en
Pages : 473
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Book Description
A working guide for students conducting theological writing and research on theology and biblical studies courses, this book integrates the disciplines of writing, rhetoric, and theology, to provide a standard text for the teaching and mentoring of writing across the theological curriculum.As a theological rhetoric, it also encourages excellence in theological writing in the public domain by helping to equip students for their wider vocations as writers, preachers, and communicators in a variety of ministerial and professional contexts. This 2nd Edition includes new chapters on 'Writing Theology in a New Language', which explores the linguistic and cultural challenges of writing theology well in a non-native language, and 'Writing and Learning Theology in an Electronic Age', addressed to distance learning students learning to write theology well from online courses, and dealing with the technologies necessary to do so.
Author: Joseph Keim Campbell
Publisher: MIT Press
ISBN: 0262015935
Category : History
Languages : en
Pages : 367
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Book Description
Reflections on the metaphysics and epistemology of classification from a distinguished group of philosophers. Contemporary discussions of the success of science often invoke an ancient metaphor from Plato's Phaedrus: successful theories should "carve nature at its joints." But is nature really "jointed"? Are there natural kinds of things around which our theories cut? The essays in this volume offer reflections by a distinguished group of philosophers on a series of intertwined issues in the metaphysics and epistemology of classification. The contributors consider such topics as the relevance of natural kinds in inductive inference; the role of natural kinds in natural laws; the nature of fundamental properties; the naturalness of boundaries; the metaphysics and epistemology of biological kinds; and the relevance of biological kinds to certain questions in ethics. Carving Nature at Its Joints offers both breadth and thematic unity, providing a sampling of state-of-the-art work in contemporary analytic philosophy that will be of interest to a wide audience of scholars and students concerned with classification.
