Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield

Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield PDF Author: David D'Alessandro
Publisher: McGraw Hill Professional
ISBN: 0071597301
Category : Business & Economics
Languages : en
Pages : 226

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Book Description
“A refreshing message . . . from someonewho has fought many corporate wars.”—The New York Times With the latest stories from D’Alessandro’s neverendingcollection of corporate derring-do and newinsight on the global battlefield, the nationally bestsellingCareer Warfare is more essential than ever whennavigating your way to success. “D’Alessandro dares to speak the truth. If you don’tmanage your own reputation, those around you will.This is no theoretical exercise. In corporate America,people talk about you every day. You can affect whatthey say. “With a cut-the-crap sharp eye for the passions,yearnings, and follies that drive every organization,D’Alessandro draws apart the drapes and revealswhat it really takes to get ahead in business.”—James Carville, author and Democratic Strategist “With good jobs becoming harder to find,D’Alessandro’s sage advice is more timely andimportant than ever, especially for those who aretrying to build their personal brands and enhancetheir careers at the same time.”—Tom Neff, Chairman, U.S., Spencer Stuart “Smart, strategic, and useful career advice fromsomeone who has actually achieved success in thereal world.”—Harvey Mackay, author of the#1 New York Times bestseller Swim With TheSharks Without Being Eaten Alive

Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It

Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It PDF Author: David D'Alessandro
Publisher: McGraw Hill Professional
ISBN: 0071436340
Category : Business & Economics
Languages : en
Pages : 226

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Book Description
FROM THE NATIONAL BESTSELLING AUTHOR OF BRAND WARFARE A genuine winner shows you how to stand out from the crowd As the youngest-ever CEO of John Hancock Financial Services and the bestselling author of Brand Warfare, David D'Alessandro knows plenty about breaking away from the pack. In Career Warfare, this ultimate insider tells the true story of how he learned the unwritten rules of corporate ladder climbing. In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the reader's, and provides valuable lessons in the etiquette of reputation building. Through engaging, often-hilarious stories drawn from his own dramatic climb to the top, David D'Alessandro speaks to success-oriented readers at every level and explains: How to make people want to take a chance on them How to gain and keep a great reputation Why success will not proceed in a rational manner Why hard work and accomplishment aren't enough What character has to do with it

Brand Warfare

Brand Warfare PDF Author: David D'Alessandro
Publisher: McGraw Hill Professional
ISBN: 9780071398503
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the methods used by John Hancock.

Career Warfare

Career Warfare PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 8

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Book Description


How to Win Friends and Influence People

How to Win Friends and Influence People PDF Author:
Publisher: ببلومانيا للنشر والتوزيع
ISBN:
Category : Business & Economics
Languages : en
Pages : 304

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Book Description
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

The Proximity Principle

The Proximity Principle PDF Author: Ken Coleman
Publisher: Ramsey Press
ISBN: 0978562038
Category : Business & Economics
Languages : en
Pages : 172

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Book Description
Right now, 70% of Americans aren’t passionate about their work and are desperately longing for meaning and purpose. They’re sick of “average” and know there’s something better out there, but they just don’t know how to reach it. One basic principle―The Proximity Principle―can change everything you thought you knew about pursuing a career you love. In his latest book, The Proximity Principle, national radio host and career expert Ken Coleman provides a simple plan of how positioning yourself near the right people and places can help you land the job you love. Forget the traditional career advice you’ve heard! Networking, handing out business cards, and updating your online profile do nothing to set you apart from other candidates. Ken will show you how to be intentional and genuine about the connections you make with a fresh, unexpected take on resumes and the job interview process. You’ll discover the five people you should look for and the four best places to grow, learn, practice, and perform so you can step into the role you were created to fill. After reading The Proximity Principle, you’ll know how to connect with the right people and put yourself in the right places, so opportunities will come―and you’ll be prepared to take them.

The Warrior Ethos

The Warrior Ethos PDF Author: Steven Pressfield
Publisher: Black Irish Entertainment LLC
ISBN: 1936891018
Category : Philosophy
Languages : en
Pages : 112

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Book Description
WARS CHANGE, WARRIORS DON'T We are all warriors. Each of us struggles every day to define and defend our sense of purpose and integrity, to justify our existence on the planet and to understand, if only within our own hearts, who we are and what we believe in. Do we fight by a code? If so, what is it? What is the Warrior Ethos? Where did it come from? What form does it take today? How do we (and how can we) use it and be true to it in our internal and external lives? The Warrior Ethos is intended not only for men and women in uniform, but artists, entrepreneurs and other warriors in other walks of life. The book examines the evolution of the warrior code of honor and "mental toughness." It goes back to the ancient Spartans and Athenians, to Caesar's Romans, Alexander's Macedonians and the Persians of Cyrus the Great (not excluding the Garden of Eden and the primitive hunting band). Sources include Herodotus, Thucydides, Plutarch, Xenophon, Vegetius, Arrian and Curtius--and on down to Gen. George Patton, Field Marshal Erwin Rommel, and Israeli Minister of Defense, Moshe Dayan.

I Love Jesus, But I Want to Die

I Love Jesus, But I Want to Die PDF Author: Sarah J. Robinson
Publisher: WaterBrook
ISBN: 0593193539
Category : Religion
Languages : en
Pages : 257

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Book Description
A compassionate, shame-free guide for your darkest days “A one-of-a-kind book . . . to read for yourself or give to a struggling friend or loved one without the fear that depression and suicidal thoughts will be minimized, medicalized or over-spiritualized.”—Kay Warren, cofounder of Saddleback Church What happens when loving Jesus doesn’t cure you of depression, anxiety, or suicidal thoughts? You might be crushed by shame over your mental illness, only to be told by well-meaning Christians to “choose joy” and “pray more.” So you beg God to take away the pain, but nothing eases the ache inside. As darkness lingers and color drains from your world, you’re left wondering if God has abandoned you. You just want a way out. But there’s hope. In I Love Jesus, But I Want to Die, Sarah J. Robinson offers a healthy, practical, and shame-free guide for Christians struggling with mental illness. With unflinching honesty, Sarah shares her story of battling depression and fighting to stay alive despite toxic theology that made her afraid to seek help outside the church. Pairing her own story with scriptural insights, mental health research, and simple practices, Sarah helps you reconnect with the God who is present in our deepest anguish and discover that you are worth everything it takes to get better. Beautifully written and full of hard-won wisdom, I Love Jesus, But I Want to Die offers a path toward a rich, hope-filled life in Christ, even when healing doesn’t look like what you expect.

Principles of Management

Principles of Management PDF Author: David S. Bright
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1264

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Book Description
Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters. This is an adaptation of Principles of Management by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

You Are a Brand!

You Are a Brand! PDF Author: Catherine Kaputa
Publisher: Nicholas Brealey
ISBN: 1857889347
Category : Business & Economics
Languages : en
Pages : 430

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Book Description
Learn insider secrets for career success from THE personal branding strategist. Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.