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Author: David Stephen Alberts
Publisher: Ccrp Publication Series
ISBN: 9781893723153
Category : CD&E
Languages : en
Pages : 227
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Book Description
Author: David Stephen Alberts
Publisher: Ccrp Publication Series
ISBN: 9781893723153
Category : CD&E
Languages : en
Pages : 227
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Book Description
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309447895
Category : Technology & Engineering
Languages : en
Pages : 43
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Book Description
The Workshop on the Role of Experimentation Campaigns in the Innovation Cycle was held in January 2016 to define and assess the current use of experimentation campaigns within the Air Force, evaluate barriers to their use, and make recommendations to increase their use. Participants at the workshop presented a broad range of issues, experiences, and insights related to experimentation, experimentation campaigns, and innovation. This publication summarizes the presentations and discussions from the workshop.
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309451159
Category : Technology & Engineering
Languages : en
Pages : 117
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Book Description
The Air Force (USAF) has continuously sought to improve the speed with which it develops new capabilities to accomplish its various missions in air, space, and cyberspace. Historically, innovation has been a key part of USAF strategy, and operating within an adversary's OODA loop (observe, orient, decide, act) is part of Air Force DNA. This includes the ability to deploy technological innovations faster than do our adversaries. The Air Force faces adversaries with the potential to operate within the USAF's OODA loop, and some of these adversaries are already deploying innovations faster than the USAF. The Role of Experimentation Campaigns in the Air Force Innovation Life Cycle examines the current state of innovation and experimentation in the Air Force and best practices in innovation and experimentation in industry and other government agencies. This report also explores organizational changes needed to eliminate the barriers that deter innovation and experimentation and makes recommendations for the successful implementation of robust innovation and experimentation by the Air Force.
Author: Donald P. Green
Publisher: Brookings Institution Press
ISBN: 081573266X
Category : Political Science
Languages : en
Pages : 239
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Book Description
The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations. Praise for the first edition: "Donald P. Green and Alan S. Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in a slim and readable new book called Get Out the Vote!, which is bound to become a bible for politicians and activists of all stripes." —Alan B. Kreuger, in the New York Times "Get Out the Vote! shatters conventional wisdom about GOTV." —Hal Malchow in Campaigns & Elections "Green and Gerber's recent book represents important innovations in the study of turnout."—Political Science Review "Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum."—National Journal
Author: Johannes Ledolter
Publisher: Stanford University Press
ISBN: 9780804756129
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.
Author: Michael Luca
Publisher: MIT Press
ISBN: 0262542277
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”
Author: John D. C. Little
Publisher: Forgotten Books
ISBN: 9780666433237
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
Excerpt from Notes on Marketing Experimentation If the change is drastic enough, say a price cut or the introduction of a new product, there are sometimes special opportunities for analysis. An example of this is Henderson and Brown's study of the effect of a promotional campaign on the sales of frozen orange juice. Although the analysis of historical data is often very valuable, experiments offer several special advantages. If you make an experimental change and observe an effect, it is frequently more convincing than if a change and an effect occur together in past data. In the latter case, you are likely to worry that a deeper mechanism may be causing both the change and the effect, since changes in marketing variables are usually made for some reason. A serious difficulty in econometric analyses is that the variables of interest may have substantial correlations with each other and with other explanatory variables. This may lead to instability in estimates of the important regression coefficients. In designing an experiment a deliberate effort is made to have small correlation among experimental variables and between them and other explanatory variables. Finally, of course, experiments can be directed at questions of immediate interest and can examine more different alternatives than would normally occur in regular Operations. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Richard A. Kass
Publisher: Ccrp Publication Series
ISBN: 9781893723191
Category : Command and control systems
Languages : en
Pages : 194
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Book Description
Author: Ron Kohavi
Publisher: Cambridge University Press
ISBN: 1108590098
Category : Computers
Languages : en
Pages : 291
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Book Description
Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to • Use the scientific method to evaluate hypotheses using controlled experiments • Define key metrics and ideally an Overall Evaluation Criterion • Test for trustworthiness of the results and alert experimenters to violated assumptions • Build a scalable platform that lowers the marginal cost of experiments close to zero • Avoid pitfalls like carryover effects and Twyman's law • Understand how statistical issues play out in practice.
Author: Paul F. Lazarsfeld
Publisher:
ISBN:
Category : Political parties
Languages : en
Pages : 214
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Book Description
