Campaigns of Experimentation PDF Download
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Author: David Stephen Alberts
Publisher: Ccrp Publication Series
ISBN: 9781893723153
Category : CD&E
Languages : en
Pages : 227
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Book Description
Author: David Stephen Alberts
Publisher: Ccrp Publication Series
ISBN: 9781893723153
Category : CD&E
Languages : en
Pages : 227
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Book Description
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309447895
Category : Technology & Engineering
Languages : en
Pages : 43
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Book Description
The Workshop on the Role of Experimentation Campaigns in the Innovation Cycle was held in January 2016 to define and assess the current use of experimentation campaigns within the Air Force, evaluate barriers to their use, and make recommendations to increase their use. Participants at the workshop presented a broad range of issues, experiences, and insights related to experimentation, experimentation campaigns, and innovation. This publication summarizes the presentations and discussions from the workshop.
Author: Donald P. Green
Publisher: Brookings Institution Press
ISBN: 081573266X
Category : Political Science
Languages : en
Pages : 239
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Book Description
The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations. Praise for the first edition: "Donald P. Green and Alan S. Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in a slim and readable new book called Get Out the Vote!, which is bound to become a bible for politicians and activists of all stripes." —Alan B. Kreuger, in the New York Times "Get Out the Vote! shatters conventional wisdom about GOTV." —Hal Malchow in Campaigns & Elections "Green and Gerber's recent book represents important innovations in the study of turnout."—Political Science Review "Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum."—National Journal
Author: Michael Luca
Publisher: MIT Press
ISBN: 0262542277
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”
Author: Richard A. Kass
Publisher: Ccrp Publication Series
ISBN: 9781893723191
Category : Command and control systems
Languages : en
Pages : 194
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Book Description
Author: Paul Felix Lazarsfeld
Publisher:
ISBN:
Category :
Languages : en
Pages : 178
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 112
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Book Description
Author: J. M. P. Q. Delgado
Publisher: Springer Nature
ISBN: 303117061X
Category : Technology & Engineering
Languages : en
Pages : 146
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Book Description
This book provides a collection of recent research works related to building pathologies, in order to contribute to the systematization and dissemination of knowledge related to construction pathology, hygrothermal behavior of buildings, durability and diagnostic techniques and, simultaneously, show the most recent advances in this domain. It is divided into six chapters that intend to be a resume of the current state of knowledge for benefit of professional colleagues, scientists, students, practitioners, lecturers, and other interested parties to network. At the same time, this book encounters a variety of scientific and engineering disciplines, such as civil, mechanical, and materials engineering.
Author: Bruce Wrenn
Publisher: Routledge
ISBN: 1135178518
Category : Business & Economics
Languages : en
Pages : 454
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Book Description
Teach your students the most effective research strategies—including Internet surveys! Over the last few years changes in the marketing research process have been dramatic and far-reaching with the emergence of the Internet and other technologies. Marketing Research: Text and Cases, Second Edition, the completely updated edition of the classic Haworth textbook not only takes students step-by-step through cutting-edge design, conducting, and interpreting of market research, but is now updated to include Internet surveying. The topic of marketing research is comprehensively examined, including strategic and tactical decisions, choosing the proper research design, and successfully presenting results. The book provides clear explanations of complex issues and includes helpful charts, graphs, figures, sample questionnaires, and case studies which make important points easier to grasp. The practice cases (including an SPSS 11.0 data disk) offer engaging real-world problems that test the student’s research and analysis skills. Marketing Research: Text and Cases, Second Edition includes the updated and improved instructor’s manual, test bank, and PowerPoint slides. A brand-new section details procedures on how to successfully perform and effectively use Internet surveys, and includes a list of online survey providers, bulk email providers, and sample emails to use with online surveys. Stressing a practical, “hands on” project approach to learning, this guide not only prepares students for real-world experiences, but allows practitioners who are preparing market analysis reports needing background material to guide them through the process. Marketing Research: Text and Cases, Second Edition offers all the course-planning extras you need, including: thorough instructor’s manual sample syllabus research project tips, assignments, and forms test bank with true-false and multiple choice questions also available: 20-30 PowerPoint slides per chapter Marketing Research: Text and Cases, Second Edition gives instructors the tools they need for thorough course planning and is an ideal textbook for introductory marketing research courses and for practitioners looking for a guidebook.
Author: Paula Peters
Publisher: Simon and Schuster
ISBN: 1440515409
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
Forget the complicated instructions and baffling techspeak found in other guides, The Quick-and-Easy Web Site gives you straightforward instruction on how to build a Web page that really delivers. It's simple. It's fast. And it's certain to take your small business to the next level. Written for the small-business owner on the go, this book gets your Web site up and running in just one day. It walks you through the five easy steps that will get your company the Internet attention it deserves. Learn how to: Purchase your domain name Write powerful Web content Design your page's layout Find a Web host Publish your site Once your new site goes active, you'll attract new customers in no time. This fast and effective guide puts you and your company where you belong-on the Web! Paula Peters is the owner of Peters Writing Services, Inc., a firm that specializes in writing and designing marketing materials, including Web sites. She has written marketing materials for a variety of Fortune 500 companies across the globe and has published more than 50 articles, essays, and stories. The author of The Ultimate Marketing Toolkit, Peters also has taught thousands of entrepreneurs, leaders, and managers over the past 12 years.
