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Author: Charles Nixon
Publisher: Kogan Page Publishers
ISBN: 0749470720
Category : Business & Economics
Languages : en
Pages : 60
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Book Description
This handbook sets the scene for marketers while asking some uncomfortable questions and raising some challenging issues. Do we need marketing at all and why do we get it wrong? Putting marketing in context with other functions for those who are new to the discipline, it begins to establish a Modus Operandi. For many, the operation of marketing comes with considerable military baggage, and this book offers some alternative frameworks. It finally considers the six spheres of marketing understanding and sets out a Periodic Table of Elements for Marketing. Written part as a guide and part as philosophy, it challenges the reader to think for themselves. Issues covered include: the state of the marketing profession and how we got here; is there a need for marketing?; the spectrum of marketing; consumer views of marketing; alternative views; the six operational spheres of marketing.
Author: Charles Nixon
Publisher: Kogan Page Publishers
ISBN: 0749470720
Category : Business & Economics
Languages : en
Pages : 60
Get Book Here
Book Description
This handbook sets the scene for marketers while asking some uncomfortable questions and raising some challenging issues. Do we need marketing at all and why do we get it wrong? Putting marketing in context with other functions for those who are new to the discipline, it begins to establish a Modus Operandi. For many, the operation of marketing comes with considerable military baggage, and this book offers some alternative frameworks. It finally considers the six spheres of marketing understanding and sets out a Periodic Table of Elements for Marketing. Written part as a guide and part as philosophy, it challenges the reader to think for themselves. Issues covered include: the state of the marketing profession and how we got here; is there a need for marketing?; the spectrum of marketing; consumer views of marketing; alternative views; the six operational spheres of marketing.
Author: Piotr Stalmaszczyk
Publisher:
ISBN: 110849238X
Category : Language Arts & Disciplines
Languages : en
Pages : 831
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Book Description
A comprehensive guide to contemporary investigations into the relationship between language, philosophy, and linguistics.
Author: David Marshall Miller
Publisher:
ISBN: 1108420303
Category : Philosophy
Languages : en
Pages : 551
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Book Description
A collection of cutting-edge scholarship on the close interaction of philosophy with science at the birth of the modern age.
Author: Michael J. Murray
Publisher: Cambridge University Press
ISBN: 1139469657
Category : Philosophy
Languages : en
Pages : 433
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Book Description
An Introduction to the Philosophy of Religion provides a broad overview of the topics which are at the forefront of discussion in contemporary philosophy of religion. Prominent views and arguments from both historical and contemporary authors are discussed and analyzed. The book treats all of the central topics in the field, including the coherence of the divine attributes, theistic and atheistic arguments, faith and reason, religion and ethics, miracles, human freedom and divine providence, science and religion, and immortality. In addition it addresses topics of significant importance that similar books often ignore, including the argument for atheism from hiddenness, the coherence of the doctrines of the Trinity and the Incarnation, and the relationship between religion and politics. It will be a valuable accompaniment to undergraduate and introductory graduate-level courses.
Author: Michael Ruse
Publisher: Cambridge University Press
ISBN: 1107132959
Category : History
Languages : en
Pages : 343
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Book Description
This book introduces readers to the application of evolutionary ideas to moral thinking and justification, presenting contrasting perspectives on controversial issues.
Author: Peter Adamson
Publisher: Cambridge University Press
ISBN: 1107494699
Category : Philosophy
Languages : en
Pages : 468
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Book Description
Philosophy written in Arabic and in the Islamic world represents one of the great traditions of Western philosophy. Inspired by Greek philosophical works and the indigenous ideas of Islamic theology, Arabic philosophers from the ninth century onwards put forward ideas of great philosophical and historical importance. This collection of essays, by some of the leading scholars in Arabic philosophy, provides an introduction to the field by way of chapters devoted to individual thinkers (such as al-Farabi, Avicenna and Averroes) or groups, especially during the 'classical' period from the ninth to the twelfth centuries. It also includes chapters on areas of philosophical inquiry across the tradition, such as ethics and metaphysics. Finally, it includes chapters on later Islamic thought, and on the connections between Arabic philosophy and Greek, Jewish, and Latin philosophy. The volume also includes a useful bibliography and a chronology of the most important Arabic thinkers.
Author: A. A. Long
Publisher: Cambridge University Press
ISBN: 9780521446679
Category : Philosophy
Languages : en
Pages : 464
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Book Description
A 1999 Companion to Greek philosophy, invaluable for new readers, and for specialists.
Author: Roberta Israeloff
Publisher: Cambridge Scholars Publishing
ISBN: 1443845590
Category : Education
Languages : en
Pages : 215
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Book Description
Are children natural philosophers? They are curious about questions such as the meaning and purpose of being alive and whether we can know anything at all. Pre-college philosophy takes as a starting point young people’s inherent interest in large questions about the human condition. Philosophy and Education: Introducing Philosophy to Young People seeks to illuminate the ways in which philosophy can strengthen and deepen pre-college education. The book examines various issues involved in teaching philosophy to young people at different grade levels, including assessing what teachers need in order to teach philosophy and describing several models for introducing philosophy into schools. Ways to explore specific branches of philosophy – ethics, epistemology, metaphysics, aesthetics, and logic – through literature, thought experiments, and games and activities, as well as traditional philosophy texts, are described. The book’s final section considers student assessment and program evaluation, and analyzes the contributions pre-college philosophy can make to education in general. Teachers and educators – and parents – all want young people to grow up with the skills they need to pursue their own goals and become productive and successful adults. Thinking independently and reasoning clearly are central to these objectives. Philosophy helps students develop some of the analytic skills they need to engage in thoughtful decision-making throughout their lives, and the richness of the questions involved can help young people maintain their awareness of the world as marvelous and mysterious.
Author: Steve Bax
Publisher: Kogan Page Publishers
ISBN: 0749470623
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digital marketing and aims to give an overview of the current tools that marketers need to have under their belts. Coverage includes: the purpose and uses of communications; the promotional mix; advertising tools; public relations and media tools; the meaning of consumer behaviour; communications plans and evaluation methods. The Handbook also examines the buyer behaviour theories for B2C and B2C, looking at the elements that make up the process of purchase.
Author: Tony Wilson
Publisher: Kogan Page Publishers
ISBN: 0749470763
Category : Business & Economics
Languages : en
Pages : 85
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Book Description
Written in two parts, this handbook provides a reference for practitioners, and for those who wish to complete a professional qualification. The first part explores the nature of the product itself and how it should fit with the marketplace. It deals primarily with (a) how to craft a strong value-proposition, as seen by customers, and (b) how to compile the business case, as seen by the selling organization, including chapters on portfolio management and branding. The second part covers the timeline of a product, and shows how the concepts of the first part evolve as time goes by, examining what has to be done in practice, from idea-gathering, through product development and launch, to product maintenance and eventual withdrawal. Covering both B2B and B2C contexts, the book examines the different emphasis that is needed for the different categories of product in each.
