Bye-Bye Advertising

Bye-Bye Advertising PDF Author:
Publisher: London School of Business & Finance
ISBN:
Category :
Languages : en
Pages : 81

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Bye-Bye Advertising

Bye-Bye Advertising PDF Author:
Publisher: London School of Business & Finance
ISBN:
Category :
Languages : en
Pages : 81

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Book Description


Advertising & Selling

Advertising & Selling PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 898

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Soil Survey

Soil Survey PDF Author:
Publisher:
ISBN:
Category : Soil surveys
Languages : en
Pages : 352

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Advertising and Selling

Advertising and Selling PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 906

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Profitable Advertising

Profitable Advertising PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1608

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Breaking Up America

Breaking Up America PDF Author: Joseph Turow
Publisher: University of Chicago Press
ISBN: 0226817512
Category : Social Science
Languages : en
Pages : 260

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Book Description
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly

The End of Advertising as We Know It

The End of Advertising as We Know It PDF Author: Sergio Zyman
Publisher: John Wiley & Sons
ISBN: 9780471429661
Category : Business & Economics
Languages : en
Pages : 260

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Book Description
The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.

Printers' Ink; the ... Magazine of Advertising, Management and Sales

Printers' Ink; the ... Magazine of Advertising, Management and Sales PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1034

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Advertising Culture and Translation

Advertising Culture and Translation PDF Author: Rosanna Masiola
Publisher: Cambridge Scholars Publishing
ISBN: 1443874868
Category : Social Science
Languages : en
Pages : 223

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Book Description
This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the ‘centre’ and the ‘periphery’. It introduces the concept of advertising English as lingua franca (AELF), marking new trends in the domain of varieties of English around the world (VEAW). The data examined here show the ambivalent polarity conditioning advertising and translation: both have been mutually exclusive, and both have been subject to bans, censorship and ideological control, racism, propaganda, and stereotyping. In their fundamental principles and concepts of theories and applications, however, neither discipline cannot exist outside a free market and total freedom of expression and trust.

An Introduction to the DLNA Architecture

An Introduction to the DLNA Architecture PDF Author: Edwin A. Heredia
Publisher: John Wiley & Sons
ISBN: 0470881267
Category : Computers
Languages : en
Pages : 418

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Book Description
This book describes the architecture and protocols for interconnecting media devices in home networks. The architecture and protocols described in this book have been developed during the last 10 years by R&D teams from several companies working jointly in two industry organizations known as UPnP and DLNA. This book mainly deals with the DLNA (Digital Living Network Alliance) protocol. This text is especially relevant for the design and development of smart homes, where media devices, communication devices, appliances, and sensors are all integrated in an intelligent network.