Author: Nick Lee
Publisher: SAGE
ISBN: 1446259617
Category : Business & Economics
Languages : en
Pages : 450
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Book Description
`It′s not often that you′ll find an article or book that explains what you need to know in such plain, simple terms. Treasure it′ - Andrew Farrell, Doctoral Researcher, Loughborough University `Entertaining and authoritative without being patronising′ - Professor Chris Hackley, Royal Holloway, University of London `This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers′ - Professor Graham Hooley, Aston University `This book will fill a vital gap for post graduate research′ - Professor Rod Brodie, University of Auckland Business School For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do. Unrivalled in its nature Doing Business Research addresses the research project as a whole and provides: - essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology - a pragmatic guide to why things are important and how they are important - a huge range of things to consider that the reader can use to develop their research project further - a resource book, providing extensive suggested reading to help the researcher do their research.
Author: Verónica Rosendo Ríos
Publisher: ESIC Editorial
ISBN: 8473569660
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
The Industrial Revolution favored the growth of supply, until its surplus with regards to demand led to the paradigm shift from focusing on the product (“a good product sells itself”), or production (“a cheap product sells itself”), to the emphasis on customer relationships (“understanding consumer needs through market research”). Therefore, economic and technological development facilitated the incorporation of the business research discipline into the process of decision making —in the beginning— and business intelligence processes —these days— in order to make well informed decisions at lower economic risks (Méndez del Río, 2006). Thus, this book provides managers and students alike, with a clear analysis of business research methods, combining the knowledge, understanding and skills necessary to complete a successful research project. Readers will learn from proven examples and case studies based on real life situations, which complement theoretical concepts and clearly illustrate how to do an appropriate market research. With each chapter, the reader is guided through all the stages of a market research process -from problem recognition to final report writing. This book offers both a deep understanding and at the same time permits judgment and analysis from a financial-audit perspective. It reviews and develops easy-to-follow theoretical and practical concepts in a simple, concise and clear structure that facilitate the application of business research methods to a wide variety of business sectors. Contents Introduction.- PART I: GATHERING THE DATA. Nature and Characteristics of Marketing Research.- Marketing Research Organization and Planning.- Sources and Tools of Market Research Data.- Measurement Scales and Questionnaire.- Surveys.- Panels.- Marketing Experimental Research.- Observation.- Qualitative Tools.- Theory and Practice of Sampling.- Fieldwork.- PART II: ANALYSING THE DATA. Survey Code and Tabulation.- Hypothesis Testing.- PART III: THE REPORT. The Report.- Figure Index.- Table Index .
Author: Sheila Cameron
Publisher:
ISBN: 9788174468789
Category : Business
Languages : en
Pages : 0
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Book Description
Author: Roger Bougie
Publisher: John Wiley & Sons
ISBN: 1119561221
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyze a research project. Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.
Author: David W. Stewart
Publisher: SAGE
ISBN: 9780761925835
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
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Author: Ben Gorvine
Publisher: Oxford University Press, USA
ISBN: 9780190201821
Category : Psychology
Languages : en
Pages : 0
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Book Description
Research Methods: From Theory to Practice guides students through the entire research process-from choosing a research question and getting Institutional Review Board approval to presenting results at conferences and submitting work for peer review. KEY FEATURES *Provides students the practical skills needed to conduct their own research *Encourages critical thinking to help students become educated consumers of research presented in journal articles and the popular media *Considers the influence of rapidly changing technology on research methods, including statistical and neuroscience methods *"Inside Research" features personalize research by highlighting real-life examples of researchers working in a variety of fields *"Media Matters" features analyze and evaluate how a particular research study or general topic relevant to the chapter is portrayed in the media *Flowchart Figures present key concepts of the research process in a clear and simple visual overview
Author: Sharlene Nagy Hesse-Biber
Publisher: Guilford Press
ISBN: 1606235052
Category : Reference
Languages : en
Pages : 257
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Book Description
Introduction to mixed methods research -- Formulating questions, conducting a literature review, sampling design, and the centrality of ethics in mixed methods research -- A qualitative approach to mixed methods design, analysis, interpretation, writing up, and validity -- Interpretative approaches to mixed methods research -- Feminist approaches to mixed methods research -- Postmodernist approaches to mixed methods research, with Chris Kelly -- Putting it together: qualitative approaches to mixed methods research praxis -- Conclusion: the prospects and challenges of mixed methods praxis
Author: Donald R. Cooper
Publisher:
ISBN: 9787300084213
Category : Industrial management
Languages : zh-CN
Pages : 480
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Book Description
教育部高校工商管理类教学指导委员会双语教学推荐教材工商管理经典教材·核心课系列
Author: Anol Bhattacherjee
Publisher: CreateSpace
ISBN: 9781475146127
Category : Science
Languages : en
Pages : 156
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Book Description
This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
Author: Dr Sue Greener
Publisher: Bookboon
ISBN: 8776814211
Category : Business
Languages : en
Pages : 110
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Book Description
