Business Project Management and Marketing

Business Project Management and Marketing PDF Author: Michael Kleinaltenkamp
Publisher: Springer
ISBN: 3662485079
Category : Business & Economics
Languages : en
Pages : 403

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Book Description
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.

Business Project Management and Marketing

Business Project Management and Marketing PDF Author: Michael Kleinaltenkamp
Publisher: Springer
ISBN: 3662485079
Category : Business & Economics
Languages : en
Pages : 403

Get Book Here

Book Description
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.

Strategic Project Management Transformation

Strategic Project Management Transformation PDF Author: Marc Resch
Publisher: J. Ross Publishing
ISBN: 1604270640
Category : Business & Economics
Languages : en
Pages : 273

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Book Description
In today's challenging commercial environment, many business projects are now categorized as strategic investment with the primary concern being value impact on an organization's bottom line. This title equips project managers with the skills necessary to effectively manage projects as strategic investments.

Project Business Management

Project Business Management PDF Author: Oliver F. Lehmann
Publisher: CRC Press
ISBN: 1351999184
Category : Business & Economics
Languages : en
Pages : 363

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Book Description
Detailed description of the business lifecycle of customer projects Covers project execution lifecycle from a contractor perspective, commencing from business development to delivery handover Ensure contractual compliance Understand the dynamics of customer projects under contract from business development through handover Focus on delighting the customer with project deliverables

Project Marketing

Project Marketing PDF Author: Bernard Cova
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 242

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Book Description
Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations. FEATURES * The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling. * The book provides models and methods that are necessary to develop a constructive approach to project marketing. * It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa. Project Marketing: Beyond Competitive Bidding can be used a textbook for MBA and other masters-level courses in project marketing and project management. It will also be highly relevant for practitioners and participants in executive and in-company training programs.

Relationship Management and the Management of Projects

Relationship Management and the Management of Projects PDF Author: Hedley Smyth
Publisher: Routledge
ISBN: 1134506619
Category : Business & Economics
Languages : en
Pages : 313

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Book Description
Relationship Management and the Management of Projects is a guide to successfully building and managing relationships as a project manager and in the project business. Relationship management is a core skill for any project business to develop capabilities and manage the interface with projects, providing guidance to project managers as they negotiate with business partners and coordinate between business functions. Whatever the structures and procedures an organization has and whatever the project management tools and techniques, they are only as good as the hands they are in. Yet relationship management, though a well-established discipline, is rarely applied to the process-driven world of project management. This book is a much-needed guide to the process of enhancing these skills to boost firm performance, team performance and develop collaborative practices. Hedley Smyth guides you through the processes of relationship management examining the theory and practice. This book highlights the range of options available to further develop current practices to ensure a successful relationship management in all stages of a project’s lifecycle. Relationship Management and the Management of Projects is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.

Project Management Essentials, Second Edition

Project Management Essentials, Second Edition PDF Author: Kathryn N. Wells
Publisher: Business Expert Press
ISBN: 1948976404
Category : Business & Economics
Languages : en
Pages : 141

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Book Description
Project management is a critical skill across a broad range of disciplines. Yet most people, regardless of educational background, have never received training in how to plan, manage, and execute projects. Project Management Essentials, Second Edition, is the go-to book for tried and true project management skills combined with the most current ideas from Agile in a concise, up-to-date, user-friendly format. It follows the project life cycle and provides several ready-to-use templates. Readers can use this book to plan and manage a project from start to finish or as a reference for help with one particular component of project management. Alongside each template is a brief description of what each template is and why it is useful, with an example to illustrate it.

The Project Manager's Guide to Mastering Agile

The Project Manager's Guide to Mastering Agile PDF Author: Charles G. Cobb
Publisher: John Wiley & Sons
ISBN: 1118991761
Category : Business & Economics
Languages : en
Pages : 432

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Book Description
Streamline project workflow with expert agile implementation The Project Management Profession is beginning to go through rapid and profound transformation due to the widespread adoption of agile methodologies. Those changes are likely to dramatically change the role of project managers in many environments as we have known them and raise the bar for the entire project management profession; however, we are in the early stages of that transformation and there is a lot of confusion about the impact it has on project managers: There are many stereotypes and misconceptions that exist about both Agile and traditional plan-driven project management, Agile and traditional project management principles and practices are treated as separate and independent domains of knowledge with little or no integration between the two and sometimes seen as in conflict with each other Agile and "Waterfall" are thought of as two binary, mutually-exclusive choices and companies sometimes try to force-fit their business and projects to one of those extremes when the right solution is to fit the approach to the project It’s no wonder that many Project Managers might be confused by all of this! This book will help project managers unravel a lot of the confusion that exists; develop a totally new perspective to see Agile and traditional plan-driven project management principles and practices in a new light as complementary to each other rather than competitive; and learn to develop an adaptive approach to blend those principles and practices together in the right proportions to fit any situation. There are many books on Agile and many books on traditional project management but what’s very unique about this book is that it takes an objective approach to help you understand the strengths and weaknesses of both of those areas to see how they can work synergistically to improve project outcomes in any project. The book includes discussion topics, real world case studies, and sample enterprise-level agile frameworks that facilitate hands-on learning as well as an in-depth discussion of the principles behind both Agile and traditional plan-driven project management practices to provide a more thorough level of understanding.

Digital Project Management

Digital Project Management PDF Author: Taylor Olson
Publisher:
ISBN: 9781604271256
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
The digital world is growing and changing at a rate that can seem overwhelming to those project managers who have to keep up with it to build customer-facing solutions and applications. It's rare for project managers working in this field to be provided with much direction or a process by which to carry out a project, and there has been almost nothing available specific to these types of projects in the literary marketplace. Digital Project Management: The Complete Step-by-Step Guide to a Successful Launch was developed to fill this gap by providing the knowledge, best practices, and proven steps to successfully manage digital projects from end-to-end and was created to be easily adaptable to different project types and technological advances.

Business Analysis, Requirements, and Project Management

Business Analysis, Requirements, and Project Management PDF Author: Karl Cox
Publisher: CRC Press
ISBN: 1000470490
Category : Computers
Languages : en
Pages : 198

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Book Description
IT projects emerge from a business need. In practice, software developers must accomplish two big things before an IT project can begin: find out what you need to do (i.e., analyse business requirements) and plan out how to do it (i.e., project management). The biggest problem in IT projects is delivering the wrong product because IT people do not understand what business people require. This practical textbook teaches computer science students how to manage and deliver IT projects by linking business and IT requirements with project management in an incremental and straightforward approach. Business Analysis, Requirements, and Project Management: A Guide for Computing Students presents an approach to analysis management that scales the business perspective. It takes a business process view of a business proposal as a model and explains how to structure a technical problem into a recognisable pattern with problem frames. It shows how to identify core transactions and model them as use cases to create a requirements table useful to designers and coders. Linked to the analysis are three management tools: the product breakdown structure (PBS), the Gantt chart, and the Kanban board. The PBS is derived in part from the problem frame. The Gantt chart emerges from the PBS and ensures the key requirements are addressed by reference to use cases. The Kanban board is especially useful in Task Driven Development, which the text covers. This textbook consists of two interleaving parts and features a single case study. Part one addresses the business and requirements perspective. The second integrates core project management approaches and explains how both requirements and management are connected. The remainder of the book is appendices, the first of which provides solutions to the exercises presented in each chapter. The second appendix puts together much of the documentation for the case study into one place. The case study presents a real-word business scenario to expose students to professional practice.

Project Management for Engineering, Business and Technology

Project Management for Engineering, Business and Technology PDF Author: John M. Nicholas
Publisher: Routledge
ISBN: 1000092461
Category : Technology & Engineering
Languages : en
Pages : 755

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Book Description
Project Management for Engineering, Business and Technology is a highly regarded textbook that addresses project management across all industries. First covering the essential background, from origins and philosophy to methodology, the bulk of the book is dedicated to concepts and techniques for practical application. Coverage includes project initiation and proposals, scope and task definition, scheduling, budgeting, risk analysis, control, project selection and portfolio management, program management, project organization, and all-important "people" aspects—project leadership, team building, conflict resolution, and stress management. The systems development cycle is used as a framework to discuss project management in a variety of situations, making this the go-to book for managing virtually any kind of project, program, or task force. The authors focus on the ultimate purpose of project management—to unify and integrate the interests, resources and work efforts of many stakeholders, as well as the planning, scheduling, and budgeting needed to accomplish overall project goals. This sixth edition features: updates throughout to cover the latest developments in project management methodologies; a new chapter on project procurement management and contracts; an expansion of case study coverage throughout, including those on the topic of sustainability and climate change, as well as cases and examples from across the globe, including India, Africa, Asia, and Australia; and extensive instructor support materials, including an instructor’s manual, PowerPoint slides, answers to chapter review questions and a test bank of questions. Taking a technical yet accessible approach, this book is an ideal resource and reference for all advanced undergraduate and graduate students in project management courses, as well as for practicing project managers across all industry sectors.