Business Philosophy According to Enzo Ferrari: From Motorsports to Business PDF Download
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Author: Patrick Henz
Publisher: Independently Published
ISBN: 9781798649831
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
"An inspiration for managers, leaders and everybody who is interested in Enzo Ferrari's life."Born 1898 in the Northern-Italian city of Modena, Enzo Ferrari lived his dream and founded the world's most famous sports car manufacturer. This book analyzes how he achieved his goals by what are considered to be modern concepts. Or were leadership theories, emotional intelligence, business ethics, client orientation and sustainability already guiding principles of business in the beginning of the last century.In his own words, and drawing several parallels to Italian history, he thought he was living in the wrong time. But taking off Il Commendatore's sunglasses, this book presents him as a surprisingly modern leader, who, conscious or not, acted conform the latest business and leadership models, confirmed by key decisions of his company, including the racing-team.The book not only uses racing decisions and car development as examples, including many photos, but sets them in relation to Enzo's personal business philosophy.
Author: Patrick Henz
Publisher: Independently Published
ISBN: 9781798649831
Category : Business & Economics
Languages : en
Pages : 372
Get Book Here
Book Description
"An inspiration for managers, leaders and everybody who is interested in Enzo Ferrari's life."Born 1898 in the Northern-Italian city of Modena, Enzo Ferrari lived his dream and founded the world's most famous sports car manufacturer. This book analyzes how he achieved his goals by what are considered to be modern concepts. Or were leadership theories, emotional intelligence, business ethics, client orientation and sustainability already guiding principles of business in the beginning of the last century.In his own words, and drawing several parallels to Italian history, he thought he was living in the wrong time. But taking off Il Commendatore's sunglasses, this book presents him as a surprisingly modern leader, who, conscious or not, acted conform the latest business and leadership models, confirmed by key decisions of his company, including the racing-team.The book not only uses racing decisions and car development as examples, including many photos, but sets them in relation to Enzo's personal business philosophy.
Author: Albert J. Baime
Publisher: Houghton Mifflin Harcourt
ISBN: 0618822194
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
By the early 1960s, the Ford Motor Company, built to bring automobile transportation to the masses, was falling behind. Young Henry Ford II, who had taken the reins of his grandfather's company with little business experience to speak of, knew he had to do something to shake things up. Baby boomers were taking to the road in droves, looking for speed not safety, style not comfort. Meanwhile, Enzo Ferrari, whose cars epitomized style, lorded it over the European racing scene. He crafted beautiful sports cars, "science fiction on wheels," but was also called "the Assassin" because so many drivers perished while racing them.Go Like Helltells the remarkable story of how Henry Ford II, with the help of a young visionary named Lee Iacocca and a former racing champion turned engineer, Carroll Shelby, concocted a scheme to reinvent the Ford company. They would enter the high-stakes world of European car racing, where an adventurous few threw safety and sanity to the wind. They would design, build, and race a car that could beat Ferrari at his own game at the most prestigious and brutal race in the world, something no American car had ever done.Go Like Helltransports readers to a risk-filled, glorious time in this brilliant portrait of a rivalry between two industrialists, the cars they built, and the "pilots" who would drive them to victory, or doom.
Author: David Airey
Publisher: New Riders
ISBN: 0321702727
Category : Computers
Languages : en
Pages : 218
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Book Description
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
Author: Garth Stein
Publisher: Harper Collins
ISBN: 0061738093
Category : Fiction
Languages : en
Pages : 340
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Book Description
NOW A MAJOR MOTION PICTURE FROM FOX 2000 STARRING MILO VENTIMIGLIA, AMANDA SEYFRIED, AND KEVIN COSTNER MEET THE DOG WHO WILL SHOW THE WORLD HOW TO BE HUMAN The New York Times bestselling novel from Garth Stein—a heart-wrenching but deeply funny and ultimately uplifting story of family, love, loyalty, and hope—a captivating look at the wonders and absurdities of human life . . . as only a dog could tell it. “Splendid.” —People “The perfect book for anyone who knows that compassion isn’t only for humans, and that the relationship between two souls who are meant for each other never really comes to an end. Every now and then I’m lucky enough to read a novel I can’t stop thinking about: this is one of them.” —Jodi Picoult “It’s impossible not to love Enzo.” —Minneapolis Star Tribune “This old soul of a dog has much to teach us about being human. I loved this book.” —Sara Gruen
Author: Tom Rubython
Publisher: Myrtle
ISBN: 9780956565693
Category : Automobile racing drivers
Languages : en
Pages : 0
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Book Description
"A detailed examination of the battle for the Formula 1 Championship in 1976 between James Hunt and Niki Lauda" -- Publisher description.
Author: Jim Ciardella
Publisher: Rowman & Littlefield
ISBN: 1633887561
Category : Transportation
Languages : en
Pages : 201
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Book Description
When Ferrari of Los Gatos opened, few people could afford an expensive sports car. In 1976, the average annual income was $12,686, and a new home cost about $48,000. Motorists in California could only buy gas on odd or even-numbered days based on the last digit of their license plate, due to the global oil crisis. Times were tough, and people were hesitant to take chances, especially with a car that cost more than a house. At the same time, Brian Burnett and his friend Richard Rivoir had the idea of starting a Ferrari dealership. The Dealer is the story of how one dealership, Ferrari of Los Gatos, fueled the rise of the iconic Italian sports car in the U.S. market on its way to becoming the number one Ferrari dealer in North America. Even Enzo Ferrari himself took notice, flying Brian and the other dealers to Italy to show his appreciation for their success. Customers included movie stars, sports celebrities, entertainers, and some with unusual sources of income and a strong desire for a low profile. Along the way, Burnett made friends, enemies, and millions of dollars, only to lose everything in the blink of an eye. Author Jim Ciardella shows readers a part of Ferrari that no one has even seen, with behind-the-scenes stories as told to him by Richard Rivoir and Brian Burnett, their customers and employees, and other North American dealers who all rode high and eventually burned out on selling fast cars.
Author: M. Beverland
Publisher: Springer
ISBN: 0230250807
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Author: Carlo Dolcini
Publisher: Giorgio Nada Editore Srl
ISBN: 9788879115322
Category : Sports & Recreation
Languages : en
Pages : 0
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Book Description
1957: the last Mille Miglia. It was the tragedy of Cavriana, the crash of the Alfonso de Portago-Ed Nelson Ferrari 335S and the 11 bodies on the asphalt that wrote the last page in the story of this fascinating yet dangerous road race. But the 1957 marathon was the most enthralling of them all, enlivened by the contentious battle between the drivers brought together in a single team by Enzo Ferrari and that culminated in victory for Piero Taruffi, who retired from racing after winning the “most beautiful race in the world”. The story of this race is told mile after mile in this book, using the unfolding news of the Brescia-Rome-Brescia marathon, but also the testimonies of the protagonists, behind the scenes happenings, the cars, the men and women. And extraordinary pictures, many previously unpublished. This book is set against a backdrop of Italy in the late ‘50s and an unforgettable era of motor racing. This is the first in a series of books which will tell the stories of all the post war Mille Miglias over the next few years, ranging from the 1947 race to the tragic 1957.
Author: Gino Rancati
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 216
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Book Description
Author: Philip Kotler
Publisher: Amacom Books
ISBN: 9780814472958
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.
