Author: Wei Jiang
Publisher: Springer Science & Business Media
ISBN: 3642539890
Category : Business & Economics
Languages : en
Pages : 379
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Book Description
In the rapidly changing business world, only a small percentage of firms are able to survive and prosper despite recessions, industrial evolutions and economic changes. An often-asked question is: What determines a firm’s sustainable competitive advantage? One of the most popular competitive strategies is partnering with other firms. So: How do firms make intelligent and informed decisions when it comes to selecting business partners, to utilizing available resources and capabilities in partnerships, and to managing relations to maximize partnership benefits? This book studies 300 firms across various industries, providing readers with a comprehensive view of how firms develop sustainable competitive advantages by establishing business partnerships. Young academics and experienced researchers alike will find solid theoretical foundations and fresh business insights.
Author: Elizabeth Kathleen Briody
Publisher: Rowman & Littlefield
ISBN: 9780742560147
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
Partnering for Organizational Performance explores the concepts and practices associated with the new, global reach of professional collaboration. Applied anthropologists Briody and Trotter bring together an array of key practitioners and academics whose work demystifies the dynamics and life-cycles of partnerships. The contributors offer in-depth analyses of cases that involve a variety of partners from the private, public, and non-profit sectors.
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Dana Gaines Robinson
Publisher: ReadHowYouWant.com
ISBN: 1442956194
Category : Business & Economics
Languages : en
Pages : 398
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Book Description
You'll note our reference to Human Resources and the term HR. We are viewing this area in its broadest sense, inclusive of the HR, Learning, and OD disciplines practiced today. Essentially, this book is written for people who work in the people side of any organization-for profit, not-for-profit, and public. This book is written from the perspective of someone who works within an organization, whether that organization is small or large. However, most of the techniques and practices are relevant to those individuals who work externally in a consultative role.
Author: Richard Gibbs & Andrew Humphries
Publisher:
ISBN: 9780749457181
Category : Marketing
Languages : en
Pages :
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Book Description
The pressures to compete in a global economy force businesses to work collaboratively. While the rewards for partnering can be greater in value than those which a firm could accomplish independently, many alliances fail, which suggests a lack of the necessary knowledge and skills to establish a successful partnership. Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the factors that determine partnering excellence. Whatever the nature of the relationship -outsourcing, strategic alliances or co-manufacturing-there are eight distinctive relationship types identified by the authors to help managers optimize business-to-business partnerships. With case studies from prominent global organizations such as Wal-Mart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships with help you to understand the problems that affect partnering and make effective decisions to improve both the relationship and productivity. According to a recent study, most companies surveyed nowadays recognize that alliances are of very high importance to the realization of their strategic objectives. However, the dramatically high failure rates of business partnering-estimated at over 50 per cent-suggests that companies often lack the skills and knowledge to determine the best strategic fit, negotiate win-win agreements, align organizational cultures and get people to work together productively. Based on ground-breaking research Strategic Alliances and Marketing Partnerships identifies the key factors that determine partnering excellence and will help you to optimize your business-to-business partnerships. It will help you to understand how partnerships function and how you can manage them more effectively and efficiently-whaterver the nature of the relationship. Using case studies it explores key topics including: " The strategic value of partnering " The evolution of supply chain networks, marketing channels and strategic alliances " The obstacles and drives of successful partnerships " Relationship marketing " Understanding partnership and alliance dynamics " Evaluating partnership performance Strategic Alliances and Marketing Partnerships also includes eight distinctive relationship types, defined by the authors, to help you to identify and assess the nature of you own partnerships, maximize their value and ensure their success. Contents: Introduction : Placing a value on your key commercial partnerships " The Business of Partnering: A crisis in management " Diminishing sources of competitive advantage " From product-base competition to knowledge-base advantage " Extending the boundaries of the firm " The strategic value of partnering " Partnering and competing supply chains " The problems of understanding your partners " The Evolution of Partnership-Driven Business Strategies: Introduction "The development of supply chain management " Supply chain networks " Strategic alliances " Marketing channels " Managing buy-sell relationships " Conclusion " The Obstacles and drivers of Successful Partnerships: Introduction " Leveraging mutual investments " Learning from each other " Governance " The influence of leadership and control mechanisms " Understanding partnership performance " Proactive relationship management " Summary " Relationship Marketing: a New-Old Theory of Business Relationships: Marketing foundations " Relationship marketing rediscovered " Collaborate or fail " From power management to relationship management " The relationship business " Modelling the marketing relationship " Managing partnership value " Building relationship management capabilities " Summary " Understanding Partnership and Alliance Dynamics: Introduction " A new economic view of partnerships " Partnerships as spiral dynamics " Finding the measure of partnership performance " Conclusion " Working Hard at the Soft Factors: Introduction " Evaluating partnership performance " Opportunities and challenges created through " Collaborative innovation " Opportunities and challenges created through partnership quality " Opportunities and challenges of creating value " The model of partnership performance " Summary " The Gibbs+Humphries Partnership Types: Introduction " Evangelists " Stable pragmatists " Rebellious teenagers " Evolving pessimists " Captive sharks " Cherry pickers " No can dos " Deserters " Summary " Making Partnerships and Alliances Work for you: Management implications " Determining the right partnership type " Partnership types and market development " Relationship management and the Gibbs-Humphries Partnership types " The Gibbs-Humphries partnership types and marketing " Conclusion " Further reading " Index
Author: Scott Keller
Publisher: John Wiley & Sons
ISBN: 1118097467
Category : Business & Economics
Languages : en
Pages : 302
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Book Description
The secret of achieving and sustaining organizational excellence revealed In an ever-changing world where only a third of excellent organizations stay that way over the long term, and where even fewer are able to implement successful change programs, leaders are in need of big ideas and new tools to thrive. In Beyond Performance, McKinsey & Company's Scott Keller and Colin Price give you everything you need to build an organization that can execute in the short run and has the vitality to prosper over the long term. Drawing on the most exhaustive research effort of its kind on organizational effectiveness and change management, Keller and Price put hard science behind their big idea: that the health of an organization is equally as important as its performance. In the book's foreword, management guru Gary Hamel refers to this notion as "a new manifesto for thinking about organizations." The authors illustrate why copying management best practices from other companies is more dangerous than helpful Clearly explains how to determine the mutually reinforcing combination of management practices that best fits your organization's context Provides practical tools to achieve superior levels of performance and health through a staged change process: aspire, assess, architect, act, and advance. Among these are new techniques for dealing with those aspects of human behavior that are seemingly irrational (and therefore confound even the smartest leaders), yet entirely predictable Ultimately, building a healthy organization is an intangible asset that competitors copy at their peril and that enables you to skillfully adapt to and shape your environment faster than others—giving you the ultimate competitive advantage.
Author: Clevenger, Morgan R.
Publisher: IGI Global
ISBN: 1668439182
Category : Business & Economics
Languages : en
Pages : 630
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Book Description
In academic-business partnerships, many challenges plague both sides of the equation. From navigating complex power dynamics to ensuring ethical conduct, managing risk, and fostering trust, these collaborations often seem to walk a tightrope without a safety net. The critical actors involved, such as university leaders, corporate executives, and government policymakers, often struggle to strike the delicate balance required for success. It is a world where mishaps are as common as best practices, and the potential for growth and innovation remains untapped due to these hurdles. The Role of Leaders and Actors in Academy-Business Partnerships: Issues of Risk, Trust, Power, Ethics, and Cooperation emerge as the guiding light in this labyrinthine journey. This book does not just highlight the issues; it presents concrete solutions. By offering a comprehensive exploration of the roles and responsibilities of key players, from university presidents to corporate executives, it equips readers with the knowledge and tools needed to navigate the intricate dynamics of these partnerships successfully. With real-world examples of best practices and the cautionary tales of the "dark side of leadership," this book empowers academic scholars and corporate leaders alike to make informed decisions and forge collaborations that truly benefit both sides.
Author: Kaufmann, Hans-Ruediger
Publisher: IGI Global
ISBN: 1466625252
Category : Business & Economics
Languages : en
Pages : 675
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Book Description
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.
Author: Richard Gibbs
Publisher: Kogan Page Publishers
ISBN: 0749456094
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships. With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.
Author: Jennex, Murray E.
Publisher: IGI Global
ISBN: 1466624868
Category : Business & Economics
Languages : en
Pages : 443
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Book Description
Since knowledge systems and knowledge management programs are put in place to monitor workers in the performance of their jobs; knowledge is, therefore, an essential component in the achievement of goals and production of economic benefit of an organization. Dynamic Models for Knowledge-Driven Organizations presents a widespread collection of research on the understanding of the managerial, technical and human issues associated with the use of knowledge in organizations while bearing in mind the design, development, and maintenance of useful knowledge management systems. This reference is essential for the tools and information needed to effectively implement knowledge management systems and would benefit researchers and practitioners alike.
