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Author: Richard L Light
Publisher: Taylor & Francis
ISBN: 1000867595
Category : Sports & Recreation
Languages : en
Pages : 134
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Book Description
This book introduces the fundamentals of sport sociology and social issues in sport for students of physical education (PE) and coaching. It provides an accessible, jargon-free foundation for understanding the relationships between sport, education, and wider society that puts into context the reader's applied studies in PE and coaching. Drawing on cutting-edge research, this book examines core topics in the study of sport and society, including the origins of sport, sport education, sport as business, commodification, globalisation, sport and health, sport and the media, gender, migration, and Indigenous people in sport. Throughout this book, in-depth ‘commentary’ pieces look closely at particular pieces of research that illustrate the sociological themes being examined, from the impact of sport media on school children to the effects of hegemonic masculinity in rugby. This book is invaluable reading for any course on sport and society, physical education, sports coaching, or sport development.
Author: Scott Rosner
Publisher: Jones & Bartlett Publishers
ISBN: 0763780782
Category : Business & Economics
Languages : en
Pages : 792
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Book Description
The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.
Author: Mark Conrad
Publisher: Taylor & Francis
ISBN: 1317430530
Category : Language Arts & Disciplines
Languages : en
Pages : 454
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Book Description
The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to the ever-increasing complexity of an industry that is in constant flux. Now in its third edition, the volume continues to offer a wealth of statistics and case studies, up to date with the newest developments in sports business and focused on cutting-edge issues and topics, including the many changes in international sports and the role of analytics in decision-making and tax rules that have a major effect on athletes and teams.
Author: Brenda G. Pitts
Publisher: Fitness Information Technology
ISBN: 9781935412403
Category : Sports
Languages : en
Pages : 0
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Book Description
"Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport. Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing. The authors, Dr Brenda Pitts and Dr David K Stotlar are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers.
Author: Nancy Lough
Publisher: Routledge
ISBN: 1351333941
Category : Business & Economics
Languages : en
Pages : 714
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Book Description
Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women’s sports and those who work in women’s sport. An essential reference for any researcher or advanced student with an interest in women’s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women’s studies.
Author: Brenda G. Pitts
Publisher:
ISBN: 9781940067315
Category : Sports administration
Languages : en
Pages : 0
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Book Description
Research -- the systematic investigation of materials and sources to establish facts and reach new conclusions -- is carried out for a variety of purposes and to achieve a variety of goals. For sport business industry, research is critical for developing strategies to effectively understand and manage the franchise, property, or facility. This second edition provides a detailed introduction into the research itself, and applies those methods directly to the field of sport business management. With established reputations as expert researchers in the field, the authors have reorganised foundational concepts and updated methods and industry examples to provide students, instructors and professionals with a knowledge base and resources to prepare, collect, analyse and present targeted research for scholarly publication or to better interpret and respond to the needs of an array of areas in the sport management industry.
Author: Vanessa Ratten
Publisher: Emerald Group Publishing
ISBN: 1839828382
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
Sport Entrepreneurship: An Economic, Social and Sustainability Perspective is about innovation, competitiveness and futuristic thinking. This work focuses on how digital technology is driving transformations in the sport industry, enabling readers to understand the shift in sport towards integrating more entrepreneurial activity.
Author: Vanessa Ratten
Publisher: Springer
ISBN: 331973010X
Category : Business & Economics
Languages : en
Pages : 154
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Book Description
This book introduces the structure, economic arguments, and business strategies for entrepreneurship in sport. Here, the entrepreneurial process is usually initiated by organizations, people or governments who are embedded in both economic and social contexts. The development of technologies that have enhanced the diffusion of information and the creation of new international markets has impacted sports entrepreneurship activities. The goal of this book is to introduce readers to emerging issues in sport entrepreneurship and management. The book focuses on the role of entrepreneurship in the sports context by examining how to leverage the opportunities that arise from networks and optimize resources by identifying where they can most effectively be put to use. As a unique discipline, sport entrepreneurship helps to identify the conditions under which and the processes in which upcoming business ventures need to be pursued. The book will be useful for sports organizations, athletes and government organizations promoting the use of entrepreneurship to generate competitive advantages on the global marketplace.
Author: George Foster
Publisher: South Western Educational Publishing
ISBN: 9780324233841
Category : Professional sports
Languages : en
Pages : 0
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Book Description
Get the business casebook that scores on all levels! THE BUSINESS OF SPORTS: CASES AND TEXT ON STRATEGY AND MANAGEMENT shows you how off-the-field business interests change the dynamics of play. Cases include: cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. And after every case is a discussion section, so you'll know you're learning what you need to know for the test.
Author: Richard L Light
Publisher: Taylor & Francis
ISBN: 1000867595
Category : Sports & Recreation
Languages : en
Pages : 134
Get Book Here
Book Description
This book introduces the fundamentals of sport sociology and social issues in sport for students of physical education (PE) and coaching. It provides an accessible, jargon-free foundation for understanding the relationships between sport, education, and wider society that puts into context the reader's applied studies in PE and coaching. Drawing on cutting-edge research, this book examines core topics in the study of sport and society, including the origins of sport, sport education, sport as business, commodification, globalisation, sport and health, sport and the media, gender, migration, and Indigenous people in sport. Throughout this book, in-depth ‘commentary’ pieces look closely at particular pieces of research that illustrate the sociological themes being examined, from the impact of sport media on school children to the effects of hegemonic masculinity in rugby. This book is invaluable reading for any course on sport and society, physical education, sports coaching, or sport development.
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 964
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Book Description
