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Author: BPP Learning Media
Publisher: BPP Learning Media
ISBN: 0751776645
Category : Business & Economics
Languages : en
Pages : 517
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Book Description
This course book introduces the key aspects of marketing, including the concept and process of marketing, segmentation, targeting and positioning, the extended marketing mix and market segments and contexts.Features include summary diagrams, worked examples and illustrations, activities, discussion topics, chapter summaries and quick quizzes, all presented in a user friendly format that helps to bring the subject to life.
Author: BPP Learning Media
Publisher: BPP Learning Media
ISBN: 0751776645
Category : Business & Economics
Languages : en
Pages : 517
Get Book Here
Book Description
This course book introduces the key aspects of marketing, including the concept and process of marketing, segmentation, targeting and positioning, the extended marketing mix and market segments and contexts.Features include summary diagrams, worked examples and illustrations, activities, discussion topics, chapter summaries and quick quizzes, all presented in a user friendly format that helps to bring the subject to life.
Author: BPP Learning Media (Firm)
Publisher:
ISBN: 9781445368214
Category : Accountants
Languages : en
Pages : 488
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Book Description
BPP Learning Media's Business Essentials books can be specifically used on courses leading to diplomas in business, as generic texts on a wide range of degree programmes or as background reading and reference materials for the particular subject areas on a multitude of business related courses. The Course Books cover Edexcel's current guidance for the Higher Nationals in Business.
Author: James Finch
Publisher: Research & Education Assoc.
ISBN: 073867138X
Category : Business & Economics
Languages : en
Pages : 82
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Book Description
REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Marketing Principles covers the marketing environment, market research, target markets, product planning and management, distribution systems, wholesaling and retailing, promotional strategy, pricing policies and strategies, marketing evaluation and control, marketing applications in special fields.
Author:
Publisher:
ISBN: 9781485131168
Category : Marketing
Languages : en
Pages : 260
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Book Description
"This edition of Essentials of Marketing once again has a hands-on approach, giving practical explanations of the marketing principles in a business. A number of fundamental aspects of marketing are explained in a logical and understandable way, from the environment in which a business operates to the development of an integrated marketing strategy."--Publisher's website
Author: Lawrence S. Silver
Publisher: Routledge
ISBN: 041589929X
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Author: Dennis Smith
Publisher:
ISBN: 9781737877707
Category :
Languages : en
Pages : 258
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Book Description
The comprehensive guide to marketing and business fundamentals. It covers marketing principles, research, strategy, design, plan execution, and more. This textbook is the primary preparatory material for the AMLR-PME certification exam. The book is intended for: Junior and mid-level marketing professionals. Students and recent business school graduates. Non-marketing business professionals who are interested in understanding marketing principles. The book consists of four parts: 1. The foundation for success - details the fundamentals of marketing. 2. Business planning - discusses strategy, research, analytics, and pricing. 3. Executing the plan - topics include design, promotional activities, metrics, and sales channels. 4. Leading the business - learn about financials, P&Ls, and best practices for how to succeed in the workplace.
Author: David Vance
Publisher: Cambridge Scholars Publishing
ISBN: 1527527484
Category : Business & Economics
Languages : en
Pages : 425
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Book Description
This book is for the next generation of leaders in business, industry and society, for whom it is important to know where wealth and jobs come from, how the government generates tax revenue and the principles which help society function best. It assumes no prior business knowledge, starting with foundational principles and plunges into important issues in business. It explores questions such as: What is the nature of leadership? What is entrepreneurship? What can financial analysis reveal? How can big data and analytics be used? What strategies are available? Every chapter lists learning objectives allowing the reader to know what to expect. Emphasis boxes throughout the text summarize concepts and provide additional examples. The book assumes no math beyond algebra, but develops quantitative tools through seventy worked equations. Each chapter has a Terms and Concepts section for reference and review. Chapter appendices provide practical information on networking, negotiation, professional dress, consulting, employment, and challenging statistics.
Author: Robert L. Dansby
Publisher: Goodheart-Wilcox Publisher
ISBN: 9781649250261
Category : Business & Economics
Languages : en
Pages : 560
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Book Description
Principles of Business, Marketing, and Finance offers pedagogical tools and hands-on activities that prepare students to become knowledgeable consumers, digital citizens, and successful employees or entrepreneurs, as they maximize their knowledge of business concepts. The basics of business, marketing, and finance―as well as personal finance and career management―are introduced in an easy-to-understand manner that helps students apply math, English Language Arts, technology, and soft skills to plan for a future career. The second edition has been updated to reflect recent changes in tax laws and procedures, and includes new coverage of workplace diversity and safety, understanding FAFSA for education and personal financial planning, and management challenges such as insider trading and legal procedures.
Author: BPP Learning Media
Publisher:
ISBN: 9781472734808
Category :
Languages : en
Pages :
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Book Description
BPP Learning Media's Business Essentials books can be specifically used on courses leading to diplomas in business, as generic texts on a wide range of degree programmes or as background reading and reference materials for the particular subject areas on a multitude of business related courses. The Course Books cover Edexcel's current guidance for the Higher Nationals in Business.
Author: Callie Daum
Publisher: Vibrant Publishers
ISBN: 1949395804
Category : Business & Economics
Languages : en
Pages : 135
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Book Description
Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: · An overview of marketing and marketing management · Creating a strategic marketing plan · Performing market research · Creating and maintaining customer relationships and customer value Marketing Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.
