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Business Communication by Sanjay Gupta (SBPD Publications)

Business Communication by Sanjay Gupta (SBPD Publications) PDF Author: Sanjay Gupta
Publisher: SBPD Publications
ISBN: 9351670171
Category : Business & Economics
Languages : en
Pages : 328

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Book Description
It is a great pleasure in presenting Business Communication as a Text Book for B. Com. classes. The Book has been written strictly in accourdance with the latest syllabus of different universities. 1. Basic Forms of Business Communication, 2. Different Models and Processes of Communication, 3. Effective Communication, 4. Theories of Communication and Audience Analysis, 5. Self-Development and Communication, 6 . Corporate Communication, 7. Barriers and Breakdowns in Communication, 8. Practices in Business Communication, 9. Principles of Effective Communication, 10. Writing Skills, 11. Written Business Communication, 12. Written Business Communication-Medium : Letters, 13. Kinds of Business Letters : Request Letters, 14. Good and Bad New Letters, 15. Persuasive Letters : Sales Letters and Collection Letters, 16. Office Memorandum and Circular, 17. Proposal and Report Writing, 18. Oral Presentation, 19. Non-Verbal Aspects of Communication, 20. Effective Listening, 21. Interviewing Skills, 22. Modern Forms of Communication, 23. International Communication, 24. International Communication Adopting to Global Business.