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Languages : en
Pages : 502
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Author:
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ISBN:
Category :
Languages : en
Pages : 502
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Book Description
Author: Pistikou, Victoria
Publisher: IGI Global
ISBN: 1799875350
Category : Business & Economics
Languages : en
Pages : 383
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Book Description
By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.
Author: Renáta Gregová
Publisher: Cambridge Scholars Publishing
ISBN: 1443857262
Category : Language Arts & Disciplines
Languages : en
Pages : 255
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Book Description
This book offers thorough analyses of two typologically different languages, English and Slovak, from the viewpoint of two different approaches to language: namely, structuralism, as introduced by Ferdinand de Saussure in the first half of the 20th century, and generativism, based on the ideas of Noam Chomsky’s generative grammar presented in the 1960s. Considering structuralist and generative phonology, the most important unit of phonological analysis for both is the syllable. Most of the theories within generative phonology provide a syllable model or rules for syllabification that are considered language-universal, but syllabification is not exhaustive since consonants that are part of a word but somehow violate the given syllable model or rules remain unsyllabified. On the other hand, in structuralist phonology, syllable theories fulfil the condition of universality such that all languages have syllables, and their syllabification is always exhaustive; that is, all segments in a word are syllabified. In this book, a generative understanding of the syllable is represented by the CVX syllable theory and the Syllable Structure Algorithm from Lexical Phonology, and the synthetic phonological theory was chosen to typify structuralism. As such, the book adds to current research bridging the gap between generative and structuralist linguistics.
Author: Anna Lise Seastrand
Publisher: Princeton University Press
ISBN: 069125799X
Category : Art
Languages : en
Pages : 304
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Book Description
"The first major scholarly history of the important South Indian mural tradition in the early modern period, and a reconception of their role in negotiating the relationship between art and devotion"--
Author: Dima, Alina Mihaela
Publisher: IGI Global
ISBN: 1466659998
Category : Education
Languages : en
Pages : 518
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Book Description
With an increase in global competition among universities and national higher education systems, educational programs desire to offer compatible content without losing their competitive advantage. Because of this balance, the issue of convergence, along with its benefits and limits, has emerged. Handbook of Research on Trends in European Higher Education Convergence aims to identify the indicators that meet the consensus of the academic community and higher education management experts. Analyzing the recognized trends within the publication and concluding which measures should be taken to improve convergence pace and avoid potential pitfalls; this reference book is a useful resource for academics and students, as well as specialists, policy makers, and professionals connected with the educational sector.
Author: Carson Holloway
Publisher: Cornell University Press
ISBN: 1609091574
Category : Political Science
Languages : en
Pages : 262
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Book Description
While the dominant approaches to the current study of political philosophy are various, with some friendlier to religious belief than others, almost all place constraints on the philosophic and political role of revelation. Mainstream secular political theorists do not entirely disregard religion. But to the extent that they pay attention, their treatment of religious belief is seen more as a political or philosophic problem to be addressed rather than as a positive body of thought from which we might derive important insights about the nature of politics and the truth of the human condition. In a one-of-a-kind collection, DeHart and Holloway bring together leading scholars from various fields, including political science, philosophy, and theology, to challenge the prevailing orthodoxy and to demonstrate the role that religion can and does play in political life. Contributing authors include such important thinkers as Peter Augustine Lawler, Robert C. Koons, J. Budziszewski, Francis J. Beckwith, and James Stoner.
Author: Sezerel, Hakan
Publisher: IGI Global
ISBN: 1668446464
Category : Business & Economics
Languages : en
Pages : 706
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Book Description
To compete effectively today and remain sustainable over the long term, business organizations must create flexible means of generating competitive advantage given the hypercompetitive nature of the global marketplace in all industries including tourism. The COVID-19 pandemic has exacerbated the situation, thus requiring the tourism industry to reassess itself and realign operations with global and local realities. The Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition examines various aspects of the hospitality, recreation, and tourism industries. It contributes empirical research, theoretical development, and current best practices to the field. Covering topics such as sustainable medical tourism, technology acceptance model, and cultural tourism, this major reference work is an essential resource for community leaders, business executives and managers, government officials, librarians, students and faculty of higher education, researchers, and academicians.
Author: Takamitsu Jimura
Publisher: CABI
ISBN: 1786392682
Category : Business & Economics
Languages : en
Pages : 191
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Book Description
This book reviews the important interrelations between the industry, local communities and conservation work, bringing together the various opportunities and challenges for a destination. Proper heritage management and conservation activities are always vital. Reviewing new areas of development, such as Historic Urban Landscapes, Intangible Cultural Heritage, Memory of the World and Global Geoparks, it Includes global case studies to relate theory into practice and covers a worldwide industry of over 1,000 cultural and natural heritage sites.
Author: Doina Pisla
Publisher: Springer Science & Business Media
ISBN: 9048196892
Category : Technology & Engineering
Languages : en
Pages : 688
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Book Description
After two succesful conferences held in Innsbruck (Prof. Manfred Husty) in 2006 and Cassino in 2008 (Prof Marco Ceccarelli) with the participation of the most important well-known scientists from the European Mechanism Science Community, a further conference was held in Cluj Napoca, Romania, in 2010 (Prof. Doina Pisla) to discuss new developments in the field. This book presents the most recent research advances in Mechanism Science with different applications. Amongst the topics treated are papers on Theoretical kinematics, Computational kinematics, Mechanism design, Mechanical transmissions, Linkages and manipulators, Mechanisms for biomechanics, Micro-mechanisms, Experimental mechanics, Mechanics of robots, Dynamics of multi-body systems, Dynamics of machinery, Control issues of mechanical systems, Novel designs, History of mechanism science etc.
Author: J. Paulo Davim
Publisher: Springer
ISBN: 3319237055
Category : Technology & Engineering
Languages : en
Pages : 320
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Book Description
This book presents the latest advances on the incorporation of sustainability in higher education. Different aspects such as the environmental, economic and social are here discussed. Several examples illustrating how sustainability in higher education is being pursued in different countries can be found in this book. Case studies include institutions from Kosovo, Brazil, Portugal, UK, Canada and USA.
