Building Strong Digital Brands PDF Download
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Author: Dieter Georg Herbst
Publisher: epubli
ISBN: 3737580197
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Digital branding is a demanding management task, requiring comprehensive attention to detail and the highest levels of expertise. Digital branding means brand management in digital media and technologies. Employing its particular capabilities, digital branding seeks to raise the profile of the brand and to systematically shape it over the long term. Successful digital branding is not an isolated instance, but rather a piece of holistic brand management: visitors should experience digital offerings in the same way they experience the brand in television, radio and print. Following a primer on brand management and the particulars of digital media and technologies, the reader experiences how to present a brand using digital brand storytelling. In the latter portion of the eBook, the reader will learn advanced methods and techniques used to generate strong, ownable emotions around a brand.
Author: Dieter Georg Herbst
Publisher: epubli
ISBN: 3737580197
Category : Business & Economics
Languages : en
Pages : 160
Get Book Here
Book Description
Digital branding is a demanding management task, requiring comprehensive attention to detail and the highest levels of expertise. Digital branding means brand management in digital media and technologies. Employing its particular capabilities, digital branding seeks to raise the profile of the brand and to systematically shape it over the long term. Successful digital branding is not an isolated instance, but rather a piece of holistic brand management: visitors should experience digital offerings in the same way they experience the brand in television, radio and print. Following a primer on brand management and the particulars of digital media and technologies, the reader experiences how to present a brand using digital brand storytelling. In the latter portion of the eBook, the reader will learn advanced methods and techniques used to generate strong, ownable emotions around a brand.
Author: David A. Aaker
Publisher: Simon and Schuster
ISBN: 1471104389
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
Author: Chris Grams
Publisher: Que Publishing
ISBN: 0789748029
Category : Business & Economics
Languages : en
Pages : 299
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Book Description
"Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!"--Back cover.
Author: Denise Lee Yohn
Publisher: John Wiley & Sons
ISBN: 111861125X
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
Author: Hilary JM Topper MPA
Publisher: iUniverse
ISBN: 1532087470
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business – from your overall image to messaging – is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: • build an integrated marketing plan. • use social media marketing. • recruit ambassadors for your brand. • integrate IoT and wearable tech. • create compelling blog and social content. • increase your SEO. • use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.
Author: Philipp Hornickel
Publisher: Philipp Hornickel
ISBN:
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
🌟 Unlock the Secrets to Digital Marketing Success! 🌟 Are you ready to transform your marketing strategy and stand out in an ever-evolving digital landscape? "Marketing Mavericks: How to Dominate in a Digital World" is your ultimate guide to navigating the complex world of digital marketing and achieving unparalleled success! 🚀 📈 Why This Book is a Game-Changer: In today’s fast-paced business environment, traditional marketing tactics are no longer sufficient. With rapid advancements in technology and shifting consumer behaviors, marketers must adapt to thrive. This book arms you with cutting-edge strategies and insights that will elevate your brand and maximize your impact! 🌍💼 What You’ll Discover Inside: 🔍 Understanding the Digital Landscape: Dive deep into the evolution of online marketing and learn about the key platforms that can elevate your brand’s visibility. 📊 🏗️ Building a Digital-First Brand: Craft a unique brand identity that resonates with your audience and establishes your voice and values in the digital realm. 🎨 📖 The Power of Storytelling in Marketing: Learn how to weave a compelling narrative that captivates your audience and fosters emotional connections with your brand. ✨ 📱 Leveraging Social Media for Maximum Impact: Identify the right platforms for your target audience and discover strategies for engagement and growth. 💬 🔍 Mastering SEO: Uncover the essentials of on-page and off-page SEO to boost your website's ranking and visibility in search engines! 📈 ✍️ Creating Content That Converts: Explore various types of content, including blogs, videos, and infographics, that drive sales and engage your audience. 📹 💸 Paid Advertising Mastery: Learn the ins and outs of Facebook, Instagram, and Google Ads to create high-converting campaigns that elevate your brand! 💰 📧 Email Marketing Beyond Newsletters: Build segmented email lists and create automation sequences that nurture leads and convert them into loyal customers! 💌 📱 The Importance of Mobile Marketing: Optimize your strategies for mobile-first consumers and tap into the potential of mobile advertising and app marketing! 📲 💬 Building a Community Around Your Brand: Turn customers into brand advocates and create valuable online communities that generate user-generated content! 🌐 🔄 Conversion Rate Optimization (CRO): Learn techniques to turn visitors into customers and harness A/B testing to analyze user behavior! 🛒 🌟 Customer Experience in the Digital Age: Understand the critical role of user experience (UX) and how to personalize the customer journey for success! 🎉 🔄 Retargeting and Remarketing Strategies: Re-engage potential customers through targeted strategies on email, social media, and ads! 🔙 🛍️ Mastering E-Commerce Marketing: Create a seamless shopping experience and implement strategies to reduce cart abandonment! 🛒 📡 The Future of Voice Search and AI: Explore how voice search is changing marketing and how to integrate AI into your digital strategies! 🗣️ Why You Need This Book NOW! In "Marketing Mavericks," you’ll not only gain essential knowledge but also practical strategies that you can implement immediately. Whether you’re a seasoned marketer looking to refine your skills or a business owner wanting to enhance your digital presence, this book is your comprehensive roadmap to mastering digital marketing! 🗺️ Your success story begins here. Are you ready to dominate in a digital world? 💪🌍
Author: Dr. R. Sundar
Publisher: Academic Guru Publishing House
ISBN: 8197397155
Category : Study Aids
Languages : en
Pages : 217
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Book Description
"Introduction to Digital Entrepreneurs and Digital Business Management" serves as a comprehensive guide for ambitious entrepreneurs and business managers moving into the digital landscape. Written by seasoned experts in digital business strategies, this book discusses in depth the fundamental concepts important for understanding and succeeding in the digital economy. Covering topics ranging from digital business models such as subscription-based and freemium models to the intricacies of managing digital platforms and marketplaces, this book provides practical insights and case studies. Readers gain a deep understanding of how digital technology and the Internet reshape traditional business paradigms, providing opportunities for innovation and growth. This book emphasizes a strategic approach to digital entrepreneurship, highlighting key factors such as customer acquisition, retention, and monetization in a digitally driven market. It provides readers with tools to tackle challenges unique to digital enterprises, including scalability, data privacy, and disruptive technologies. Whether for digital business management or entrepreneurs seeking to launch or optimize their digital ventures, "Introduction to Digital Entrepreneurs and Digital Business Management" serves as an essential resource. It combines iv theoretical frameworks with real-world examples, empowering readers to apply concepts effectively in today's dynamic digital environment.
Author: Athanasios Poulis
Publisher: Business Expert Press
ISBN: 1947098837
Category : Business & Economics
Languages : en
Pages : 155
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Book Description
Your first step in a business is the most important one! When crafting a digital branding strategy, you want longevity. That’s the only way to succeed! In order to develop an effective digital marketing mix, it is important to understand the value of your brand for each target market. Of course, the value of a brand in a web-based company may have heightened importance due to the intangible nature of the web. Bottom line is that you always need to keep it simple and give a WOW experience. The game is changing and you need to step up! Digital branding is the creation and development of communications strategies specifically for brands to have a meaningful context on the web. Branding is not what you say but what you do! In this book, we will create together step by step your digital branding strategy and give your consumers an unforgettable experience.
Author: David Aaker
Publisher: Morgan James Publishing
ISBN: 1614488320
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Author:
Publisher: John Wiley & Sons
ISBN: 1119533295
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.
