Building Strategic Marketing Plans for U.S. Ballet Companies PDF Download
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Author: Manxin Luo
Publisher:
ISBN:
Category : Arts
Languages : en
Pages : 0
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Book Description
This research explores aspects of strategic marketing plans for ballet companies in the United States. By looking at segments of market research, engagement strategies and techniques, resource identification, branding and communications, and marketing strategies during crises and especially during the COVID-19 pandemic, this research helps American ballet companies build competitive brands, develop sustainable relationships with diverse audiences and institutions, and navigate complex cultural and political environments. A literature review of ballet, dance, and performing arts marketing provides a theoretical framework for strategic marketing for ballet. Interviews with ten marketing staff of ballet companies and data from trade magazines provide insights of ballet marketing in practice. This research concludes with a systematic list of recommendations of best practices for building strategic marketing plans for U.S ballet companies.
Author: Manxin Luo
Publisher:
ISBN:
Category : Arts
Languages : en
Pages : 0
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Book Description
This research explores aspects of strategic marketing plans for ballet companies in the United States. By looking at segments of market research, engagement strategies and techniques, resource identification, branding and communications, and marketing strategies during crises and especially during the COVID-19 pandemic, this research helps American ballet companies build competitive brands, develop sustainable relationships with diverse audiences and institutions, and navigate complex cultural and political environments. A literature review of ballet, dance, and performing arts marketing provides a theoretical framework for strategic marketing for ballet. Interviews with ten marketing staff of ballet companies and data from trade magazines provide insights of ballet marketing in practice. This research concludes with a systematic list of recommendations of best practices for building strategic marketing plans for U.S ballet companies.
Author: Nypl Dance Collection
Publisher: MacMillan Publishing Company
ISBN: 9780783802398
Category : Performing Arts
Languages : en
Pages : 534
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Book Description
Author: Philip Kotler
Publisher: Pearson Higher Education AU
ISBN: 1486001777
Category : Business & Economics
Languages : en
Pages : 743
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Book Description
The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
Author: Carl H. Botan
Publisher: John Wiley & Sons
ISBN: 1118857038
Category : Social Science
Languages : en
Pages : 400
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Book Description
Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication—public relations, marketing communication, and health communication—and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster management, strategic communication for social movements and religious communities, and many others. This timely volume: Challenges common assumptions about the narrowness of strategic communication Highlights ongoing efforts to unify the understanding and practice of strategic communication across a range of subfields Discusses models and theories applied to diverse areas such as conflict resolution, research and evaluation, tobacco control, climate change, and counter terrorism strategic communication Examines current research and models of strategic communication, such as the application of the CAUSE Model to climate change communication Explores strategic communication approaches in various international contexts, including patient-oriented healthcare in Russia, road and tunnel safety in Norway, public sector communication in Turkey, and ethical conflict resolution in Guatemala The Handbook of Strategic Communication is an indispensable resource for practitioners, researchers, scholars, and students involved in any aspect of strategic communication across its many subfields.
Author: Granata, Giuseppe
Publisher: IGI Global
ISBN: 1522578579
Category : Business & Economics
Languages : en
Pages : 413
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Book Description
Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore todays consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.
Author: Melissa R. Klapper
Publisher: Oxford University Press, USA
ISBN: 0190908688
Category : History
Languages : en
Pages : 433
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Book Description
Surveying the state of American ballet in a 1913 issue of McClure's Magazine, author Willa Cather reported that few girls expressed any interest in taking ballet class and that those who did were hard-pressed to find anything other than dingy studios and imperious teachers. One hundred years later, ballet is everywhere. There are ballet companies large and small across the United States; ballet is commonly featured in film, television, literature, and on social media; professional ballet dancers are spokespeople for all kinds of products; nail polish companies market colors like "Ballet Slippers" and "Prima Ballerina;" and, most importantly, millions of American children have taken ballet class. Beginning with the arrival of Russian dancers like Anna Pavlova, who first toured the United States on the eve of World War I, Ballet Class: An American History explores the growth of ballet from an ancillary part of nineteenth-century musical theater, opera, and vaudeville to the quintessential extracurricular activity it is today, pursued by countless children nationwide and an integral part of twentieth-century American childhood across borders of gender, class, race, and sexuality. A social history, Ballet Class takes a new approach to the very popular subject of ballet and helps ground an art form often perceived to be elite in the experiences of regular, everyday people who spent time in barre-lined studios across the United States. Drawing on a wide variety of materials, including children's books, memoirs by professional dancers and choreographers, pedagogy manuals, and dance periodicals, in addition to archival collections and oral histories, this pathbreaking study provides a deeply-researched national perspective on the history and significance of recreational ballet class in the United States and its influence on many facets of children's lives, including gender norms, consumerism, body image, children's literature, extracurricular activities, and popular culture.
Author: Marianne Kraske
Publisher:
ISBN:
Category : Arts
Languages : en
Pages :
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Book Description
Audience participation in the arts in the United States is declining, putting the survival of many arts organizations at stake. Of the arts ballet has one of the lowest rates of audience attendance. There are a variety of factors that explain this drop in attendance, including a steep decline in participation from older audiences and an economic climate that favors less consumer spending. As a result, currently over half of the United States participate in the arts through electronic and digital media.This thesis explores the online presence and initiatives of five major American ballet companies: New York City Ballet, Pennsylvania Ballet, Boston Ballet, San Francisco Ballet and Houston Ballet. The content, design, accessibility and aesthetic of each of these five ballet companies websites is studied and ranked, as is the level of social media engagement. A series of in-depth interviews garnered from questions that evolved as a result of this research took place with Pennsylvania Ballet, Houston Ballet and San Francisco Ballet.Ballet companies need to recognize that technology and an investment in a strong online presence will have a direct effect on the sustainability and relevance of their companies. This thesis proves that ballet companies increasingly understand this need and are working to strengthen their online presence and social media engagement.
Author: Peter J. LaPlaca
Publisher: Marketing Classics Press
ISBN: 1613112270
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
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Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author: IBP USA
Publisher: Lulu.com
ISBN: 1438721889
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
2011 Updated Reprint. Updated Annually. Hawaii Investment & Business Guide
