Author: Caroline Ritchie
Publisher: Kogan Page Publishers
ISBN: 9780749428716
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
The hospitality industry employs over two million people in the UK, making it one of the biggest sectors of the economy. Kogan Page Guide to Working in the Hospitality Industry offers explanations of the job roles possible in this diverse field, together with information on qualifications.
Author: Philip Gray
Publisher: Penguin UK
ISBN: 0141977957
Category : Business & Economics
Languages : en
Pages : 505
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Book Description
The Penguin Careers Guide is the indispensable and practical source for anyone seeking careers information. Now fully revised and updated for its fourteenth edition, it contains in-depth discussions of hundreds of possible careers, with invaluable advice on education, training and employment issues. Whether you’re just starting out after college or returning to work, looking for a full or part-time position, wondering how to set up your own business or finance your studies, this is the essential guide to point you in the right direction.
Author: CGP Books
Publisher:
ISBN: 9781782946908
Category : Business education
Languages : en
Pages : 92
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Book Description
Author: Simon Bridge
Publisher: Bloomsbury Publishing
ISBN: 1350304875
Category : Business & Economics
Languages : en
Pages : 634
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Book Description
Now in its fifth edition, Understanding Enterprise has established itself as one of the most widely respected guides to the discipline, providing a refreshingly perceptive approach to understanding and applying theory. It offers a critical introduction to enterprise in its broadest context, with particular emphasis on its application to entrepreneurs and small business. Divided into three parts, the course examines traditional approaches, new perspectives on the subject, and the success-or otherwise-of government policy. Written by leading experts with a combined wealth of research, teaching and consulting experience, this textbook will be an essential companion for undergraduate and postgraduate students of enterprise and small business. Policy makers and practitioners will also benefit from this comprehensive guide. New to this Edition: - Extensively revised to take into account the latest thinking and research, with updated content and examples throughout - Updated coverage of the impact and failings of comparative government policies - Enhanced pedagogical features to engage students and enliven their learning experience
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 984
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Book Description
Author: Dennis R. Lillicrap
Publisher: John Wiley & Sons Incorporated
ISBN: 9780470233559
Category : Cooking
Languages : en
Pages : 398
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Book Description
Thoroughly revised, updated and redesigned, this edition uses an operations hierarchy framework which takes readers in stages through the basic skills, tasks and duties, relating them to service techniques, food operations and sectors. Crumbing down, mixing cocktails, more specialized forms of service, revenue control, legal aspects, staff organization and training are among the topics discussed. Covers all service methods required by various examining and awarding bodies. Includes new photographs, color diagrams and document originals.
Author: Francis Buttle
Publisher: Taylor & Francis
ISBN: 1317403495
Category : Business & Economics
Languages : en
Pages : 435
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Book Description
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
Author:
Publisher:
ISBN: 9781787267015
Category :
Languages : en
Pages : 861
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Book Description
Author: WSI
Publisher: FriesenPress
ISBN: 1460282175
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin. In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind.
Author:
Publisher:
ISBN:
Category : Associations, institutions, etc
Languages : en
Pages : 420
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Book Description
