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Author: Sharon Zukin
Publisher: Psychology Press
ISBN: 9780415945974
Category : Business & Economics
Languages : en
Pages : 346
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Book Description
Accessible, smart and expansive, 'Point of Purchase' shows the incredible impact shopping has had on American life, stretching from the mid-19th century to today's shopping trends from the Internet to Zagat guides.
Author: Sharon Zukin
Publisher: Psychology Press
ISBN: 9780415945974
Category : Business & Economics
Languages : en
Pages : 346
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Book Description
Accessible, smart and expansive, 'Point of Purchase' shows the incredible impact shopping has had on American life, stretching from the mid-19th century to today's shopping trends from the Internet to Zagat guides.
Author: Charles J. Gibowicz
Publisher: AuthorHouse
ISBN: 1425984460
Category : History
Languages : en
Pages : 290
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Book Description
This book is about the military Sea Service Mess Night, the Sea Services consisting of the Navy, Marines and Coast Guard. Mess Nights are traditional, time-honored events going back to at least the 18th Century. Formal military dining has historically been a way to communicate, to celebrate special events and a way to promote unity and camaraderie. The Mess Night, although a military formation and a formal event, is also a great deal of fun. Some of today's protocol and script is not exactly matching the past. Today's Mess Night is a bit more regimented and programmed but basically reflects all that was included in the old days and also reflects some of procedures used during the days of sail. This book is written because there are no books on Mess Nights, this is a first. Like many Sea Service customs and traditions, this custom has been handed down from generation to generation unwritten. Scripts and instructions were not necessary as Mess dinners were common. The British Navy can claim a continuous, unbroken tradition and they are basically the providers of the American tradition. They host Mess dinners much more frequently than the Americans do and the entire Navy traditionally celebrates the anniversary of the Battle of Trafalgar. Americans have no set celebration and also have fewer Mess Nights. Many officers are not even aware of Mess Nights. This is because of several factors covered in the book. Hopefully, this book will stimulate greater interest in this important event. As the alcohol rule for ships rule has been loosened, it is particularly hopeful that shipboard Mess Nights can again become an event. It would be most appropriate to celebrate the event for which the ship is named or to begin the tradition of celebrating Navy Day or other famous event such as those listed in this book.
Author: Lisa Birnbach
Publisher: Knopf
ISBN: 0375712011
Category : Humor
Languages : en
Pages : 258
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Book Description
The author of "The Official Preppy Handbook" evaluates the world of preppies thirty years later, tracing how this generation has adapted to such modern challenges as the Internet, cell phones, and political correctness.
Author: Ronald D. Michman
Publisher: Bloomsbury Publishing USA
ISBN: 0313086516
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market represents lucrative opportunities for companies that understand how these customers think, act, and make purchasing decisions. Applying primary research, including demographic and economic data, and expertise developed from decades of studying, teaching, and consulting in marketing and consumer behavior, Ronald Michman and Edward Mazze present a comprehensive approach to analyzing the affluent consumer—and creating, promoting, and selling innovative products and services to them. Illustrating their principles through dozens of examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and Wal-Mart, the authors deconstruct how a complex market segment works. Dispelling popular myths and misconcpetions about the composition and behavior of this segment, they provide not only a practical guide for marketers and students of marketing, but a fascinating glimpse into a culture driven by materalism, status, and aspirations to luxury. By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than at any time in the past. In 2004, there were 8.2 million households in the United States with net worth over $1 million, excluding primary residence. Meanwhile, between 1995 and 2001, the number of families filing tax returns for income exceeding $200,000 doubled. This market represents lucrative opportunities for companies that understand how these consumers think, act, and make purchasing decisions.
Author:
Publisher:
ISBN:
Category : Grooming for men
Languages : en
Pages : 1224
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Book Description
![The War of the rebellion: a compilation of the official records of the Union and Confederate armies, prepared by R.N. Scott [and others]. 4 ser. 69 vols. [in 127 pt. 'Additions and corrections', dated 1902, have been inserted in the vols. With] Ser.1. Index to battles, campaigns, etc. General index, and additions and corrections, J.S. Moodey, indexer PDF](https://books.google.com/books/content/images/frontcover/SUJ3MbcPd_IC?fife=w80-h100)
Author: United States dept. of war
Publisher:
ISBN:
Category :
Languages : en
Pages : 1318
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Author: United States. National Labor Relations Board
Publisher:
ISBN:
Category : Labor laws and legislation
Languages : en
Pages : 1516
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Author: Reignette G. Chilton
Publisher: McFarland
ISBN: 1476635641
Category : Biography & Autobiography
Languages : en
Pages : 208
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Book Description
Brooks Brothers crafted Abraham Lincoln's greatcoat in honor of the president's second inauguration. The coat's wool was "finer than cashmere." Its quilted silk lining bore an embroidered banner that read, "One Country, One Destiny." Lincoln wore the garment when he was assassinated on April 14, 1865. After his death, Mrs. Lincoln gave the greatcoat to a faithful doorkeeper. The coat was returned to Ford's Theatre more than a century after her bequest, but not before it underwent a mysterious journey. This book recounts that journey as a reminder of the 16th president and his call to "bind up wounds" and care for others.
Author: Albany Bar (N.Y.)
Publisher:
ISBN:
Category : Lawyers
Languages : en
Pages : 158
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1476
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Book Description
