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Author: Lisa Cyr
Publisher: Rockport Pub
ISBN: 1564969126
Category : Design
Languages : en
Pages : 159
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Book Description
A focus on what makes a particular design work, and why it is successful from a consumer and design perspective. Each project is backed by information, including such standard design elements as type, colour and grid, as well as design tools used, unique graphic elements and production techniques.
Author:
Publisher: Rockport Publishers
ISBN:
Category : Commercial art
Languages : en
Pages : 360
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Book Description
Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer's attention need a memorable, eye-catching design--whether for a logo, brochure, identity system, or in-depth promotional campaign. Graphic Design That Works looks at examples of logos, identities, promotions, and brochure design that have proven successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution, so whether you're a seasoned designer or a newcomer to the field, you can understand how and why the design came to be. Also included are tips from the experts who put these designs on the map. They tell what succeeded and what failed in their attempts to create designs that really work.
Author: Jim Krause
Publisher: Simon and Schuster
ISBN: 1440321965
Category : Design
Languages : en
Pages : 316
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Book Description
Idea Index kick-started a revolution in graphic design books, unique in size, feel—and most important—wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.
Author: Wilson Harvey
Publisher: Rockport Publishers
ISBN: 1610601602
Category : Design
Languages : en
Pages : 208
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Book Description
Clients the world over turn to graphic designers to help them create standout brochures. Each brochure is critical, and landing a contract is highly competitive, so it is not surprising that designers are always searching for inspiration to execute a brochure with perfection. This paperback version of RockportÆs best-selling Best of Brochure Design series delivers on its promises. The Best of Brochure Design 7 features an extraordinary collection of work from top designers around the world, including Blok Design, Cahan & Associates, Hand Made Group, Pentagram SF, Pinkhaus, Radley Yeldar, Sagmeister Inc., and many, many more. This book provides a wealth of ideas for designing all kinds of brochures, from corporate and product literature to annual reports, direct marketing, and new media. Whether youÆre going for a highly conceptual presentation, a cool and sophisticated feel, or a classic execution, this book is the go-to resource for high-quality brochure design at its very best.
Author: Ann Willoughby
Publisher:
ISBN: 1610601610
Category : Design
Languages : en
Pages : 224
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Book Description
Rockport's Best of Brochure Design series is a perennial best seller worldwide. The paperback edition of the eighth installment is not unlike its predecessors. It, too, looks at the latest of the best and the brightest brochures produced by leading designers around the world. Brochure design is a very important and common area of design yet it often poses unique challenges for graphic designers. When stalled for ideas or grappling for a solution to a problem, designers routinely turn to their peers for advice and inspiration. This book is like having your peers at your desktop inspiration and advice at your fingertips. It provides a wealth of ideas for choosing type, layout, photo treatments, and much more. It is a problem-solving, brainstorming, high-quality resource that is sure to spark the creativity in any reader. It is little wonder that designers have come to rely upon and look forward the Best of Brochure Design series year after year.
Author: Jane Maas
Publisher: Macmillan
ISBN: 9780312077310
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces -The most important decision: positioning and strategy -The fifteen magic rules for better brochures -The layman's guide to better layouts -Ten ways to save money on production -Hotel brochures-fifteen secrets that fill rooms -How to attract more tourists -Promoting theme parks and attractions -What works best in college literature -Brochures to gain members, to advocate, to persuade, to sell -How to do more effective fund-raising literature -Catalogs that sell more-and cost less -How to make mailings more profitable
Author: Michelle Taute
Publisher: Rockport Publishers
ISBN: 1616736488
Category : Design
Languages : en
Pages : 177
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Book Description
The nuts and bolts of effective brochure design. The design bar is at an all-time high for those brave enough to participate in the industry. TodayÆs designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart. This book focuses on developing, creating and implementing brochure designs, while others in the series dissect packaging, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
Author: Public
Publisher:
ISBN: 1592538339
Category : Art
Languages : en
Pages : 229
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Book Description
Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. This collection of brochure designs offers hundreds of ideas and advice for both professional graphic designers and students.
Author: Roger Walton
Publisher: Harper Collins
ISBN: 0061215244
Category : Graphic arts
Languages : en
Pages : 340
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Book Description
This anthology features material from established and emerging major designers and is filled with hundreds of examples that are forging new graphic ground across a complete range of visual media. For ease of reference, illustrators' work is categorised as follows: Editorial: Magazines and books, Stationery: Corporate and personal, Corporate: Identity and brochures, Advertising: Editorial, billboards, and posters, Music: Record sleeves, CD covers and posters, Exhibitions: Installations and signage, Packaging, Websites. It contains a visual index for quick reference and designers' contact details.
Author: Ellen Lupton
Publisher: Cooper Hewitt
ISBN: 9780910503822
Category : Design
Languages : en
Pages : 221
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Book Description
How Posters Work is more than a standard exhibition catalogue. Conceived as a useful and illuminating primer in visual thinking, it explores principles of design through a range of historical and contemporary works, uncovering ideas relevant not just to the design of posters but to 2D design more generally. How Posters Work has a unique focus on visual language. Rather than provide a history of the genre or a compilation of collectibles, the book is organized around active design principles. Concepts such as "Simplify," "Focus the eye," "Exploit the diagonal," "Reverse expectations," and "Say two things at once" are illustrated with a diverse range of posters, from avant-garde classics and rarely seen international works to contemporary pieces by today's leading graphic designers. Illustrated with over 150 works from the collection of Cooper Hewitt, Smithsonian Design Museum, How Posters Work provides a stunning education in seeing and making, demonstrating how some of the world's most creative designers have mobilized principles of layout, composition, psychology, and rhetoric to produce powerful acts of visual communication
Author: Noel Rivera
Publisher: Penguin
ISBN: 1440347530
Category : Art
Languages : en
Pages : 1256
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Book Description
Build a successful art career! Do you want to establish or expand a career for yourself in fine art, illustration, or design? Then Artist's & Graphic Designer's Market 2017 is the must-have reference guide you need. Thousands of successful artists have relied on us to help develop their careers and navigate the changing business landscape. The Artist's & Graphic Designer's Market 2017 introduces a whole host of new features and guarantees the most up-to-date, individually verified market contacts possible. Grow your art business with these resources: • A FREE 1-year subscription to ArtistsMarketOnline.com, where you can find industry contacts, track your submissions, get the latest art and design news, and much more. NOTE: The free subscription only comes with the print version. • Complete, up-to-date contact information for more than 1,800 art market resources, including galleries, magazines, book publishers, greeting card companies, ad agencies, syndicates, art fairs, and more. • Articles on the business of freelancing--from basic copyright information to tips on promoting your work. • Information on grants, residencies, organizations, publications, and websites that offer support and direction for visual artists of all types. • NEW! Informative articles on the art of customer service, creating a noteworthy portfolio, protecting your intellectual property, and adding teaching to your list of freelance possibilities. • NEW! Special features on maintaining your motivation as a freelancer, brand marketing, etiquette for artists, and artists' assistants. • NEW! Inspiring and informative interviews with successful professionals including illustrator Peter Sis, artists Seth Lyons and Kevin T. Kelly, and concept artists Gilles Beloeil and Lauren Airriess.
