Brick & Mortar Shopping in the 21st Century PDF Download
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Author: Tina Lowrey
Publisher: Psychology Press
ISBN: 1136676414
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights in
Author: Tina Lowrey
Publisher: Psychology Press
ISBN: 1136676414
Category : Business & Economics
Languages : en
Pages : 317
Get Book Here
Book Description
This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights in
Author: Tina M. Lowrey
Publisher: Taylor & Francis
ISBN: 080586394X
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
traditional retail discussion from a 21st Century perspective.
Author: Joseph Turow
Publisher: Yale University Press
ISBN: 0300225075
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
The author of Media Today offers “a trenchant, timely, and troubling account of [retailers’] data-mining, in-store tracking, and predictive analytics” (The Philadelphia Inquirer). By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants—including Macy’s, Target, and Walmart—is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turow’s book is essential reading to understand the future of shopping. “Turow shows shopping today to be an exercise in unwitting self-revelation—and not only online.”—The Wall Street Journal “Thoroughly researched and clearly presented with detailed evidence and fascinating peeks inside the retail industry. Much of this information is startling and even chilling, particularly when Turow shows how retail data-tracking can enable discrimination and societal stratification.”—Publishers Weekly “Revealing . . . Valuable reading for shoppers and retailers alike.”—Kirkus Reviews
Author: David L. Reznik
Publisher: Routledge
ISBN: 1317264398
Category : Social Science
Languages : en
Pages : 204
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Book Description
"New Jews'?" is the first comprehensive study of American Jewish identity in Hollywood movies of the new millennium. Despite the argument that we live in a "post-racial" society with supposedly "new" Jewish characters emerging on the big screen, this book details how traditional racial stereotypes of American Jews persist in popular films from the first decade of this century. In clear and readable prose, the book offers an innovative and penetrating look at dozens of American Jewish "meddling matriarchs," "neurotic nebbishes," "pampered princesses," and "scheming scumbags" from 21st century film, whether Hollywood blockbusters like Meet the Fockers and Sex and the City or indie favorites like Garden State and Kissing Jessica Stein. Throughout the book, famous American Jewish characters played by the likes of Jim Carrey, Tom Cruise, Anne Hathaway, Kate Hudson, Scarlett Johansson, Sarah Jessica Parker, Adam Sandler, and Ben Stiller are discussed, with the ultimate conclusion that movies today are marked less by the emergence of "new Jews" than by the continued - but dynamic and transformed -- presence of the same old stereotypes.
Author: Jatinder N. D. Gupta
Publisher: IGI Global
ISBN: 1591401615
Category : Business & Economics
Languages : en
Pages : 355
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Book Description
Intelligent Enterprises of the 21st Century is a comprehensive compilation of the state of the art vision and thought processes needed to design and manage globally competitive business organizations."--BOOK JACKET.
Author: Angeline Close
Publisher: Routledge
ISBN: 1848729693
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Angeline Close Scheinbaum
Publisher: Routledge
ISBN: 1136342214
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Author: Kamath, Narasimha
Publisher: IGI Global
ISBN: 1466698950
Category : Business & Economics
Languages : en
Pages : 460
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Book Description
Customer satisfaction is a pivotal component to any business that provides goods or services to the public. By effectively managing the flow of products, business can adapt to the growing demands of consumers and deliver successful customer service. The Handbook of Research on Strategic Supply Chain Management in the Retail Industry is an authoritative reference source for the latest scholarly research on properly managing business processes in order to satisfy end-user requirements and increase competitive advantage in the retail marketplace. Highlighting concepts relating to field applications, customer relationships, and current trends in logistics management, this book is ideally designed for business professionals, managers, upper-level students, and researchers interested in innovative strategies and best practices in modern supply chains.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466673583
Category : Business & Economics
Languages : en
Pages : 2254
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Book Description
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Author: Akel, Gökhan
Publisher: IGI Global
ISBN: 1668443821
Category : Business & Economics
Languages : en
Pages : 596
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Book Description
Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.
