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Author: Dan Paiuc
Publisher: Emerald Group Publishing
ISBN: 183549434X
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Combining organizational context, knowledge dynamics and cultural intelligence, the chapters here provide guidance on not only how to lead effectively in a multicultural context, but to leverage these global workforces to increase bottom-line results and improve employee satisfaction.
Author: Dan Paiuc
Publisher: Emerald Group Publishing
ISBN: 183549434X
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Combining organizational context, knowledge dynamics and cultural intelligence, the chapters here provide guidance on not only how to lead effectively in a multicultural context, but to leverage these global workforces to increase bottom-line results and improve employee satisfaction.
Author: Tony Horsley
Publisher: Covenant Books, Inc.
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 169
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Book Description
Gateway to America is a memoir recounting experiences and key events from the onset of 1939's World War II in the UK and Europe, to beyond the coronavirus pandemic of the 2020s in the USA and worldwide. Included are many business and personal events, ideas, and useful solutions: how to make movies, managing retail chains, pension planning, making clear ice, surviving a lion safari, and many more! This is not a textbook but rather a recapitulation of personal and business happenings, military service, adventures, successes, failures, and learning experiences of a lifetime in the United Kingdom, Malaya, and North America. Discussed in detail are important guidelines for all entrepreneurs: wealth generation strategies, stock market and real estate investing, creating and launching a new business, writing a business plan, and how to register and trademark your brand. Narrative is provided on the author's hands-on support and relationships with several major retailers in the United States, Canada, and the UK. He identifies challenging and many successful sales and marketing initiatives used to acquire, manage, and support national and regional store operations. Photographs, QR codes, and websites are shown throughout the book, providing videos, exhibits, and documents. Instructions are also included on how to produce QR codes. The book details some of the author's accomplishments and failures. They are designed as positive learning and creative examples, not boastful talk!
Author: Jim Inglis
Publisher: IR Publishing
ISBN: 9781737584117
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
Here is the inside story of how The Home Depot grew from its first few stores in 1979 to become the largest home-improvement retailer in the world today. Breakthrough Retailing chronicles the founding, growth, stagnation, and rebirth of this great American success story. The first half describes how the magic of a Bleeding Orange culture made this story possible and revolutionized the way building material products are sold. The second half delves into ten principles of high-productivity retailing gleaned from this amazing success story. "I can honestly say that Breakthrough Retailing is the best book on retail management I have ever read, and I have read many!" -JOHN HERBERT - Executive Director, Global Home Improvement Network, Bonn, Germany
Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 1260026434
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.
Author: Elizabeth Kolbert
Publisher: Henry Holt and Company
ISBN: 0805099794
Category : Nature
Languages : en
Pages : 336
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Book Description
ONE OF THE NEW YORK TIMES BOOK REVIEW'S 10 BEST BOOKS OF THE YEAR A major book about the future of the world, blending intellectual and natural history and field reporting into a powerful account of the mass extinction unfolding before our eyes Over the last half a billion years, there have been five mass extinctions, when the diversity of life on earth suddenly and dramatically contracted. Scientists around the world are currently monitoring the sixth extinction, predicted to be the most devastating extinction event since the asteroid impact that wiped out the dinosaurs. This time around, the cataclysm is us. In The Sixth Extinction, two-time winner of the National Magazine Award and New Yorker writer Elizabeth Kolbert draws on the work of scores of researchers in half a dozen disciplines, accompanying many of them into the field: geologists who study deep ocean cores, botanists who follow the tree line as it climbs up the Andes, marine biologists who dive off the Great Barrier Reef. She introduces us to a dozen species, some already gone, others facing extinction, including the Panamian golden frog, staghorn coral, the great auk, and the Sumatran rhino. Through these stories, Kolbert provides a moving account of the disappearances occurring all around us and traces the evolution of extinction as concept, from its first articulation by Georges Cuvier in revolutionary Paris up through the present day. The sixth extinction is likely to be mankind's most lasting legacy; as Kolbert observes, it compels us to rethink the fundamental question of what it means to be human.
Author: Leslie Neal-Boylan
Publisher: John Wiley & Sons
ISBN: 0813811449
Category : Medical
Languages : en
Pages : 432
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Book Description
Clinical Case Studies for the Family Nurse Practitioner is a key resource for advanced practice nurses and graduate students seeking to test their skills in assessing, diagnosing, and managing cases in family and primary care. Composed of more than 70 cases ranging from common to unique, the book compiles years of experience from experts in the field. It is organized chronologically, presenting cases from neonatal to geriatric care in a standard approach built on the SOAP format. This includes differential diagnosis and a series of critical thinking questions ideal for self-assessment or classroom use.
Author: Samantha Irby
Publisher: Vintage
ISBN: 0525563490
Category : Humor
Languages : en
Pages : 338
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Book Description
#1 NEW YORK TIMES BESTSELLER • Lambda Literary Award for Bisexual Nonfiction Award Winner • A rip-roaring, edgy and unabashedly raunchy new collection of hilarious essays from the New York Times bestselling author of We Are Never Meeting in Real Life. “Stay-up-all-night, miss-your-subway-stop, spit-out-your-beverage funny.” —Jia Tolentino, New York Times bestselling author of Trick Mirror Irby is forty, and increasingly uncomfortable in her own skin despite what Inspirational Instagram Infographics have promised her. She has left her job as a receptionist at a veterinary clinic, has published successful books and has been friendzoned by Hollywood, left Chicago, and moved into a house with a garden that requires repairs and know-how with her wife in a Blue town in the middle of a Red state where she now hosts book clubs and makes mason jar salads. This is the bourgeois life of a Hallmark Channel dream. She goes on bad dates with new friends, spends weeks in Los Angeles taking meetings with "tv executives slash amateur astrologers" while being a "cheese fry-eating slightly damp Midwest person," "with neck pain and no cartilage in [her] knees," who still hides past due bills under her pillow. The essays in this collection draw on the raw, hilarious particulars of Irby's new life. Wow, No Thank You. is Irby at her most unflinching, riotous, and relatable. Don't miss Samantha Irby's bestselling new book, Quietly Hostile!
Author: James Nestor
Publisher: Penguin
ISBN: 0735213631
Category : Science
Languages : en
Pages : 306
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Book Description
A New York Times Bestseller A Washington Post Notable Nonfiction Book of 2020 Named a Best Book of 2020 by NPR “A fascinating scientific, cultural, spiritual and evolutionary history of the way humans breathe—and how we’ve all been doing it wrong for a long, long time.” —Elizabeth Gilbert, author of Big Magic and Eat Pray Love No matter what you eat, how much you exercise, how skinny or young or wise you are, none of it matters if you’re not breathing properly. There is nothing more essential to our health and well-being than breathing: take air in, let it out, repeat twenty-five thousand times a day. Yet, as a species, humans have lost the ability to breathe correctly, with grave consequences. Journalist James Nestor travels the world to figure out what went wrong and how to fix it. The answers aren’t found in pulmonology labs, as we might expect, but in the muddy digs of ancient burial sites, secret Soviet facilities, New Jersey choir schools, and the smoggy streets of São Paulo. Nestor tracks down men and women exploring the hidden science behind ancient breathing practices like Pranayama, Sudarshan Kriya, and Tummo and teams up with pulmonary tinkerers to scientifically test long-held beliefs about how we breathe. Modern research is showing us that making even slight adjustments to the way we inhale and exhale can jump-start athletic performance; rejuvenate internal organs; halt snoring, asthma, and autoimmune disease; and even straighten scoliotic spines. None of this should be possible, and yet it is. Drawing on thousands of years of medical texts and recent cutting-edge studies in pulmonology, psychology, biochemistry, and human physiology, Breath turns the conventional wisdom of what we thought we knew about our most basic biological function on its head. You will never breathe the same again.
Author: Paul Hawken
Publisher:
ISBN: 9781857992168
Category : Economic development
Languages : en
Pages : 253
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Book Description
Paul Hawken believes that the impending ecological catastrophe cannot be prevented by individuals - only big business is powerful and influential enough to reverse the present trend. In this book he sets out to show the need for a new relationship between governments and businesses, believing that their present collusion against the public is undemocratic.
Author: Peter F. Cowhey
Publisher: MIT Press
ISBN: 0262260549
Category : Computers
Languages : en
Pages : 353
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Book Description
Innovation in information and communication technology (ICT) fuels the growth of the global economy. How ICT markets evolve depends on politics and policy, and since the 1950s periodic overhauls of ICT policy have transformed competition and innovation. For example, in the 1980s and the 1990s a revolution in communication policy (the introduction of sweeping competition) also transformed the information market. Today, the diffusion of Internet, wireless, and broadband technology, growing modularity in the design of technologies, distributed computing infrastructures, and rapidly changing business models signal another shift. This pathbreaking examination of ICT from a political economy perspective argues that continued rapid innovation and economic growth require new approaches in global governance that will reconcile diverse interests and enable competition to flourish. The authors (two of whom were architects of international ICT policy reforms in the 1990s) discuss this crucial turning point in both theoretical and practical terms.
