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Author: Cat Urbigkit
Publisher: Boyds Mills Press
ISBN: 9781590785089
Category : Juvenile Nonfiction
Languages : en
Pages : 40
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Book Description
American Farm Bureau Foundation for Education Recommended Book Cowboys aren't necessarily boys, and they aren't necessarily grown-ups, either. In this lively photo essay, young readers will meet girls and boys who live a unique way of life on their families' cattle ranches. Cowgirls and cowboys take part in many aspects of livestock operations, from calving and branding to haying and rounding up the herd. With a colorful and informative text, illustrated with action-packed photographs, Cat Urbigkit's book follows cattle kids through a year of ranching on the western range.
Author: Cat Urbigkit
Publisher: Boyds Mills Press
ISBN: 9781590785089
Category : Juvenile Nonfiction
Languages : en
Pages : 40
Get Book Here
Book Description
American Farm Bureau Foundation for Education Recommended Book Cowboys aren't necessarily boys, and they aren't necessarily grown-ups, either. In this lively photo essay, young readers will meet girls and boys who live a unique way of life on their families' cattle ranches. Cowgirls and cowboys take part in many aspects of livestock operations, from calving and branding to haying and rounding up the herd. With a colorful and informative text, illustrated with action-packed photographs, Cat Urbigkit's book follows cattle kids through a year of ranching on the western range.
Author: Manfred R. Wolfenstine
Publisher:
ISBN: 9780806108674
Category : Technology & Engineering
Languages : en
Pages : 434
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Book Description
Traces the historical development of branding from Egyptian times, while discussing the instruments involved in the process and the various types of brands.
Author: Simon Anholt
Publisher: Routledge
ISBN: 1136426078
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Author: Dave Trott
Publisher: Harriman House Limited
ISBN: 085719836X
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
“The wise man knows he doesn’t know. The fool doesn’t know he doesn’t know.” Lao Tzu “In the West they only respect experts. But the expert mind is the closed mind.” Shunryu Suzuki What’s the most important step in fixing a puncture? It isn’t jacking up the car, or taking the wheel off, or finding the puncture. There’s something more fundamental than any of those. Something without which you can’t even begin to fix a puncture. The most important step is finding out you’ve got a puncture. Without that you can’t do anything. Instead of saying, “It’s just a bit bumpy, must be the road,” and carrying on, you must acknowledge that something has changed and you don’t know what that is. If you don’t admit you don’t know what’s happening, you can never find out. If you don’t find out, you can never change it. The most important step, always, is admitting you don’t know. That’s the power of ignorance. In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say “I don’t know.”
Author: S. A. Long
Publisher:
ISBN:
Category : Cattle brands
Languages : en
Pages : 468
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Book Description
Author: Paige Murray
Publisher:
ISBN: 9780368175473
Category :
Languages : en
Pages :
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Book Description
From Our Ranch to Your Table: Hey ya'll! I'm Paige Murray. A lot has changed since the release of Southern Fried Skinnyfied several years ago. I'm now married to Ty Murray, the King of Cowboys. I also became a step-mom to Kase and a mom to Oakley. My recipes have become more family oriented and are perfect for an ongoing healthy lifestyle you can maintain. This isn't a cookbook for a short-term diet. Instead I cook the way nature intended with fresh produce, whole grains, healthy fats and meats. I'm from Lancaster, South Carolina but now call the TY Ranch in Stephenville, Texas home. I brought my cowboy boots and my love of food, cooking, fitness and nutrition with me. I took my favorite southern foods and added my own touch keeping health in mind, what I call Southern Fried Skinnyfied. I also learned to cook flavorful New Mexican and cowboy dishes that remind Ty of home. I'm not a chef and prefer stress-free recipes, you know the kind you find in your Granny's church cookbooks. These recipes are simple, wholesome and scrumptious. It's your everyday cookbook! Eating healthfully should go hand in hand with eating pleasurably. Of course I had to include just a couple of my favorite childhood dessert recipes too for those special occasions.I've also included some recipes that we love from our family and friends. To me, a passed-down recipe goes far beyond a meal. It evokes memories of that person and feelings of love, comfort, joy and excitement. Recipes are a way to preserve our heritage as well as a part of ourselves and the gatherings in the kitchen that make us who we are. I share photos of each person who shared a recipe with me. I also include photos we've taken of the ranch to give you a feel of what it's like to live on a real, working ranch. Hopefully these photos and recipes will allow you to create meals that are a meaningful experience.
Author: Rita Clifton
Publisher: John Wiley & Sons
ISBN: 9781576603505
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Author:
Publisher: Bluefish Books
ISBN:
Category :
Languages : en
Pages : 473
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Book Description
Author: Red Steagall
Publisher:
ISBN:
Category : Music
Languages : en
Pages : 200
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Book Description
Author: Jane Pattie
Publisher:
ISBN: 9780970998774
Category : Antiques & Collectibles
Languages : en
Pages : 218
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Book Description
In the American West the cattle brand is a rancher's invilable mark of ownership. More than 1000 of these clever, rustic, artistic signatures are dipicted in detailed drawings along with their history and lore.
