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Author: Petra Alderman
Publisher: Taylor & Francis
ISBN: 1000898008
Category : Social Science
Languages : en
Pages : 198
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Book Description
Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand. The book argues that nation branding is a political act that is integral to state legitimation processes, particularly in the context of authoritarian regimes. It applies its alternative reading of nation branding to eight different sectors: tourism, economy, foreign direct investment, foreign policy, education, culture, public relations, and the private sector. The author explains that nation branding produces specific kinds of applied national myths, referred to as ‘strategic national myths.’ She shows that nation branding is an inherently inward-looking strategy aimed at shaping the social attitudes and behaviours of the nation’s citizens in line with the government’s domestic agenda and legitimation needs. Providing the first comprehensive analysis of nation branding in Thailand and the first book-length account of the country’s political developments since the 2014–2019 military rule, the book is primarily aimed at academics in the disciplines of politics, international relations, communication, and area studies as well as business, cultural, and intercultural studies.
Author: Petra Alderman
Publisher: Taylor & Francis
ISBN: 1000898008
Category : Social Science
Languages : en
Pages : 198
Get Book Here
Book Description
Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand. The book argues that nation branding is a political act that is integral to state legitimation processes, particularly in the context of authoritarian regimes. It applies its alternative reading of nation branding to eight different sectors: tourism, economy, foreign direct investment, foreign policy, education, culture, public relations, and the private sector. The author explains that nation branding produces specific kinds of applied national myths, referred to as ‘strategic national myths.’ She shows that nation branding is an inherently inward-looking strategy aimed at shaping the social attitudes and behaviours of the nation’s citizens in line with the government’s domestic agenda and legitimation needs. Providing the first comprehensive analysis of nation branding in Thailand and the first book-length account of the country’s political developments since the 2014–2019 military rule, the book is primarily aimed at academics in the disciplines of politics, international relations, communication, and area studies as well as business, cultural, and intercultural studies.
Author: Carolin Viktorin
Publisher: Berghahn Books
ISBN: 1785339249
Category : History
Languages : en
Pages : 300
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Book Description
A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.
Author: Vladimir Gel'man
Publisher: University of Pittsburgh Press
ISBN: 0822980932
Category : Political Science
Languages : en
Pages : 315
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Book Description
Russia today represents one of the major examples of the phenomenon of "electoral authoritarianism" which is characterized by adopting the trappings of democratic institutions (such as elections, political parties, and a legislature) and enlisting the service of the country's essentially authoritarian rulers. Why and how has the electoral authoritarian regime been consolidated in Russia? What are the mechanisms of its maintenance, and what is its likely future course? This book attempts to answer these basic questions. Vladimir Gel'man examines regime change in Russia from the collapse of the Soviet Union in 1991 to the present day, systematically presenting theoretical and comparative perspectives of the factors that affected regime changes and the authoritarian drift of the country. After the fall of the Soviet Union, Russia's national political elites aimed to achieve their goals by creating and enforcing of favorable "rules of the game" for themselves and maintaining informal winning coalitions of cliques around individual rulers. In the 1990s, these moves were only partially successful given the weakness of the Russian state and troubled post-socialist economy. In the 2000s, however, Vladimir Putin rescued the system thanks to the combination of economic growth and the revival of the state capacity he was able to implement by imposing a series of non-democratic reforms. In the 2010s, changing conditions in the country have presented new risks and challenges for the Putin regime that will play themselves out in the years to come.
Author: Kristin Anabel Eggeling
Publisher: Routledge
ISBN: 1000067904
Category : Political Science
Languages : en
Pages : 228
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Book Description
This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the sports, urban development and higher education sector in Kazakhstan and Qatar. Nation-branding has emerged as a central practice of international politics, where it is commonly understood as a vain, superficial selling technique with little political salience. Drawing on shared insights from practice theory and constructivist notions of nationalism, identity and power, this book challenges this reading and instead argues that nation-branding is neither neutral nor primarily economically motivated, but inherently politicised and tied to the legitimation of current political regimes. The starting point for the analysis is a range of everyday practices and sites long ignored by international relations scholars. In particular, the book traces how the political leadership in Kazakhstan and Qatar have used participation in the international sports circuit, spectacular urban development, and the construction of ‘world-class’ universities to first produce and then stabilize new ideas about their state. Providing a new analytical perspective on nation-branding, this book will be of interest to students and scholars of Middle Eastern and Central Asian studies, International Relations, and Cultural and Political Geography.
Author: Katja Valaskivi
Publisher: Routledge
ISBN: 1317745191
Category : Social Science
Languages : en
Pages : 179
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Book Description
Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some essence of their country’s brand. Cool Nations. Media and the Social Imaginary of the Branded Country traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation. The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that "cool" is one of the vehicles through which the commodification of nations takes place.
Author: Berch Berberoglu
Publisher: Routledge
ISBN: 100017106X
Category : Social Science
Languages : en
Pages : 268
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Book Description
Neoliberal globalization is in deep crisis. This crisis is manifested on a global scale and embodies a number of fundamental contradictions, a central one of which is the global rise of authoritarianism and fascism. This emergent form of authoritarianism is a right-wing reaction to the problems generated by globalization supported and funded by some of the largest and most powerful corporations in their assault against social movements on the left to prevent the emergence of socialism against global capitalism. As the crisis of neoliberal global capitalism unfolds, and as we move to the brink of another economic crisis and the threat of war, global capitalism is once again resorting to authoritarianism and fascism to maintain its power. This book addresses this vital question in comparative-historical perspective and provides a series of case studies around the world that serve as a warning against the impending rise of fascism in the 21st century.
Author: Steffen Wippel
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110741156
Category :
Languages : en
Pages : 468
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Book Description
Author: Frank Costigliola
Publisher: Cambridge University Press
ISBN: 1107054184
Category : History
Languages : en
Pages : 403
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Book Description
This volume presents substantially revised and new essays on methodology and approaches in foreign and international relations history.
Author: Yoav Dubinsky
Publisher: Springer Nature
ISBN: 3031325508
Category : Political Science
Languages : en
Pages : 291
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Book Description
This book critically discusses the role of sports in nation branding and public diplomacy during the years 2020 and 2022, as the world was going through a global pandemic and health, economic, social, and political crises. The book argues that the use of sports for nation branding and public diplomacy goals is not new, but the changes the world went through required nations, places, communities, and individuals to modify and adapt the ways they use sports for country image purposes. After discussing global changes, the book outlines the theoretical frameworks of nation branding and public diplomacy, and discusses their manifestations through the evolution of the FIFA World Cup, the postponed Tokyo 2020 Olympic Games, the role of Title IX in American sports, the European Super League, the Oregon22 World Athletics Championships, the emergence of sport-tech diplomacy, and though the role of sports and the global order in an ever-changing world.
Author: Nadia Kaneva
Publisher: Routledge
ISBN: 1136657991
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
