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Author: Rajkumar Dixit
Publisher: Wipf and Stock Publishers
ISBN: 1608995593
Category : Religion
Languages : en
Pages : 181
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Book Description
Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization. In examining the root causes of this cultural shift, does the church have anything to learn from secular society and the business sector? For decades the church has resisted the idea of using business methodologies in the religious sphere. Yet a closer look reveals that most church hierarchies have borrowed much of their organizational structure from the business sector. But the church is not alone in its borrowing. Today the lines between the church and the business sector are blurred, as both entities influence each other interchangeably. In Branded Faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it. Those who care deeply about sharing Christianity powerfully and effectively will find in Branded Faith a thoughtful presentation of ideas on how to maintain the integrity of the gospel, while exploring fresh methods of communicating the good news to a postmodern society.
Author: Rajkumar Dixit
Publisher: Wipf and Stock Publishers
ISBN: 1608995593
Category : Religion
Languages : en
Pages : 181
Get Book Here
Book Description
Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization. In examining the root causes of this cultural shift, does the church have anything to learn from secular society and the business sector? For decades the church has resisted the idea of using business methodologies in the religious sphere. Yet a closer look reveals that most church hierarchies have borrowed much of their organizational structure from the business sector. But the church is not alone in its borrowing. Today the lines between the church and the business sector are blurred, as both entities influence each other interchangeably. In Branded Faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it. Those who care deeply about sharing Christianity powerfully and effectively will find in Branded Faith a thoughtful presentation of ideas on how to maintain the integrity of the gospel, while exploring fresh methods of communicating the good news to a postmodern society.
Author: Mara Einstein
Publisher: Routledge
ISBN: 1134130104
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Author: Georg Feuerstein
Publisher: SCB Distributors
ISBN: 1935387596
Category : Religion
Languages : en
Pages : 544
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Book Description
This book traces the shadowy tradition of “holy madness/crazy wisdom” from the Holy Fools of early Christianity, through the great adepts of India and Tibet, up to the controversial gurus of today. In our day, when even the Dalai Lama has warned Western seekers to choose their teachers carefully, Feuerstein provides an intelligent and cautionary guidebook to the guru-disciple relationship, plus a comprehensive analysis of the principles of authentic spirituality.
Author: Helen Rosethorn
Publisher: CRC Press
ISBN: 1317034236
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them.
Author: Rajkumar Dixit
Publisher:
ISBN:
Category : Church marketing
Languages : en
Pages : 476
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Book Description
Author: Tim Sinclair
Publisher: Kregel Publications
ISBN: 0825489369
Category : Religion
Languages : en
Pages : 145
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Book Description
"Using examples from our consumer culture, Tim Sinclair shows Christian that sharing Jesus has nothing to do with our trinkets or our T-shirts. It has everything to do with being personally branded by Christ."--From back cover
Author: John Harvey Treat
Publisher:
ISBN:
Category :
Languages : en
Pages : 598
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Book Description
Author: James Cockcroft
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 1218
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Book Description
Author: John Stephen Vaughan
Publisher:
ISBN:
Category : Apologetics
Languages : en
Pages : 508
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Book Description
Author: Edward Lindsay Powell
Publisher:
ISBN:
Category : Sermons, American
Languages : en
Pages : 276
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Book Description
